Seasoned and innovative marketing professional with over 20 years of experience driving digital transformation and leading strategic initiatives in the automotive, real estate sector, and entertainment industries. Skilled in leveraging data analytics, digital marketing, and cross-functional leadership to significantly enhance operational efficiency and revenue generation. Recognized for crafting and implementing robust marketing strategies that yield measurable business outcomes. Strong ties to Aberdeen with international and local marketing expertise.…

Michael Fenton

Seasoned and innovative marketing professional with over 20 years of experience driving digital transformation and leading strategic initiatives in the automotive, real estate sector, and entertainment industries. Skilled in leveraging data analytics, digital marketing, and cross-functional leadership to significantly enhance operational efficiency and revenue generation. Recognized for crafting and implementing robust marketing strategies that yield measurable business outcomes. Strong ties to Aberdeen with international and local marketing expertise.…

Available to hire

Seasoned and innovative marketing professional with over 20 years of experience driving digital transformation and
leading strategic initiatives in the automotive, real estate sector, and entertainment industries. Skilled in leveraging data
analytics, digital marketing, and cross-functional leadership to significantly enhance operational efficiency and revenue
generation. Recognized for crafting and implementing robust marketing strategies that yield measurable business
outcomes. Strong ties to Aberdeen with international and local marketing expertise.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Director of Marketing and Business Development at Savvy Sales & Marketing
July 1, 2025 - September 18, 2025
Hosted visiting clients during conferences and vendor networking events. Designed and implemented strategic processes to strengthen sales department performance and positioning. Developed engaging media, digital content, and web applications to drive sales team success and enhance partner/customer engagement. Integrated web technologies and AI into operations, delivering training to upskill and support team adoption.
Senior Performance Manager at Vincue
August 1, 2024 - September 18, 2025
Managed a portfolio of 70 accounts, £343,000 MRR in software. Consulting with dealership buying centres on acquisition strategy. Data mining to build strategies to best merchandise Inventory, Appraisals & BDCA. Achieved 72% of all team upsells (team of nine) by driving cross-sector partnerships (with sales) and delivering measurable results.
Regional Sales and Retention Specialist at Dealer.com / Cox Automotive
December 1, 2021 - September 18, 2025
Optimized and managed £450,000/Month in PPC, Display, and Social SEM. Performance Manager for 158 accounts, including the US' Largest Kia Dealer Group. Built digital retail and website strategies based on behaviour patterns, and dealership needs. Retained MRR of portfolio of over £450,000. Record sales month, August 2021 to 280% of goal — £42,400.
Short Term Contract ~ V.P. of Digital Strategy at Nolan Real Estate
April 1, 2017 - September 18, 2025
Reviewed, identified and presented technological infrastructure problems across 18 Class A multifamily properties. Managed and negotiated renewal of a £420,000/month marketing agency contract; created a 4 phase digital marketing strategy for the year of 2017 across 18 properties. Marketing consultant to Multi-Family properties to analyse digital sentiment, to redevelop strategy. Mine data and collaborate with Analysts to create efficient and accurate reports. Managed social media across 6 platforms.
Marketing Director at Classic Parts.com
August 1, 2016 - September 18, 2025
Project manager in the production of a new e-commerce platform that communicated with warehouse software. Removed over £5,000 per month from ineffective advertising and consultation and successfully redistributed it into Google PPC and Social Media promotion. Facebook growth 3,000 to 85,000 (Jan 2015–Sep 2016). Generated over £100,000 Revenue from £2,500 monthly using PPC from 01/2015-07/2017. Sourced new target markets and organized trade shows, increasing brand awareness and ROI. Created WordPress blog; Managed TV advertising media buying; Managed 2 employees.
Founder at Fenton Creative
October 1, 2014 - September 18, 2025
Consulted for more than 50 medium to large businesses on tech, marketing, and branding. Increased efficiency through automation and technology; Developed Palit Multimedia social media site; Produced investor presentations and animations that helped secure over £3 million in startup funding.
Director of Marketing and Business Development at Avvy Sales & Marketing
August 1, 2023 - July 1, 2025
Hosted client visits at conferences and vendor networking events; designed and implemented strategic processes to strengthen the sales function and market position; developed engaging media, digital content, and web applications to drive sales team success and enhance partner/customer engagement; integrated web technologies and AI into operations, delivering training to upskill and support team adoption.
Senior Performance Manager at Vincue
January 1, 2023 - August 1, 2024
Managed a portfolio of 70 accounts with a software MRR of £343,000; advised dealership buying centers on acquisition strategy; used data mining to build strategies for inventory merchandising, appraisals & BDC; achieved 72% of all team upsells by driving cross‑sector partnerships and delivering measurable results.
Regional Sales and Retention Specialist at Dealer.com / Cox Automotive
June 1, 2018 - December 1, 2021
Optimized and managed £450,000/month in PPC, Display, and Social SEM; served as Performance Manager for 158 accounts including the US’s largest Kia dealer group; built digital retail and website strategies based on behavioral patterns and dealership needs; retained MRR above £450,000; notable month: Aug 2021 achieved 280% of goal (£42,400).
VP of Digital Strategy at Nolan Real Estate
July 1, 2016 - April 1, 2017
Reviewed and identified tech infra problems for 18 Class A multifamily properties; managed and negotiated renewal of a £420,000/month marketing agency contract; created a four‑phase digital marketing strategy across 18 properties; analyzed digital sentiment and mined data with analysts to produce accurate reports; managed social media across 6 platforms.
Marketing Director at Classic Parts Co.
October 1, 2014 - August 1, 2016
Led the production of a new e‑commerce platform; removed over £5,000/month from ineffective advertising and reallocated spend to Google PPC and social promotions; grew Facebook followers from 3,000 to 85,000 (Jan 2015–Sept 2016); generated over £100,000 revenue from £2,500/month PPC (2015–2017); sourced new markets and organized trade shows; managed 2 employees.
Founder at Fenton Creative
January 1, 2002 - October 1, 2014
Consulted for more than 50 medium to large businesses on technology, marketing, and branding; increased efficiency through automation and improved exit strategies; developed Palit Multimedia site and produced investor presentations with video/animation that helped secure over £3m in startup funding.
Consultant at Garioch Flooring & Blinds
November 1, 2025 - Present
Provided consulting services to audit processes and identify growth opportunities. Shadowed employees to detect deficiencies, built a new website structure to better serve clients and staff, and began integrating AI into operations. Delivered training to upskill the team and improve efficiency.
Director of Marketing and Business Development at Savvy Sales & Marketing
August 1, 2023 - July 31, 2025
Led marketing and business development for a multi-account portfolio; designed and implemented strategic processes; developed media, digital content, and web applications to accelerate partner success; enhanced partner engagement and growth.
Vice President of Digital Strategy at Nolan Real Estate
July 1, 2016 - April 1, 2017
Reviewed and identified technology infrastructure issues; managed renewal of a £420,000/month marketing agency contract; crafted a four-phase digital marketing strategy for 18 single-family properties; partnered with analytics to deliver concise reporting.
Marketing Director at Classic Parts.com
October 1, 2014 - August 31, 2016
Project manager for a new e-commerce platform; eliminated ineffective advertising and redistributed budget to PPC and social channels; grew Facebook from 3,000 to 85,000 followers; generated over £100,000 revenue from PPC between 2015–2017 and organized key trade shows.

Education

HNC/D Graphic Communication at Aberdeen College, Aberdeen Gallowgate
January 1, 1999 - January 1, 2001
HNC/D Graphic Communication at Aberdeen College
January 1, 1999 - January 1, 2001
HNC/D Graphic Communication at Aberdeen College
January 1, 1999 - January 1, 2001

Qualifications

Google Ads Certified
January 11, 2030 - September 18, 2025
Meta Advertising
January 11, 2030 - September 18, 2025
Microsoft Advertising
January 11, 2030 - September 18, 2025
Duke of Edinburgh Award
January 1, 2001 - December 21, 2025
Master Cadet Sergeant, British Army Cadets
January 1, 1996 - January 1, 2001
Advisory Board Member, Golden Spirit Children's Charity Choir
January 1, 2023 - January 1, 2025

Industry Experience

Real Estate & Construction, Media & Entertainment, Professional Services, Software & Internet, Retail, Other

Skills

Experience Level