3D artist and art director with twenty years of experience across brand installations, experiential environments and immersive exhibitions, based in Sydney after ten years working from Berlin. I build 3D visualizations and renderings for branded spaces from creative brief through to delivery: Cinema 4D, Redshift and Houdini for modelling, simulation and look development, and custom AI production pipelines when a project needs generated content that still has to look art directed rather than random. Work has included a permanent 360 degree installation for Viega, a motor show environment for Mercedes Benz at IAA Frankfurt, a visitor centre for OMV, and an AI generated campaign for Gucci that ran on the Times Square screens. I am used to advising directly on materials, lighting and spatial design alongside designers and project leads, working to fixed launch dates and brand guidelines, and managing more than one project at a time without losing craft. Comfortable working fully remote and communicating clearly on scope, timeline and pricing. Clients and collaborators include Google, Amazon, Mercedes-Benz, YouTube, Gucci, OMV, Viega and Red Bull. Portfolio: michaeltan.name…

Michael Tan

3D artist and art director with twenty years of experience across brand installations, experiential environments and immersive exhibitions, based in Sydney after ten years working from Berlin. I build 3D visualizations and renderings for branded spaces from creative brief through to delivery: Cinema 4D, Redshift and Houdini for modelling, simulation and look development, and custom AI production pipelines when a project needs generated content that still has to look art directed rather than random. Work has included a permanent 360 degree installation for Viega, a motor show environment for Mercedes Benz at IAA Frankfurt, a visitor centre for OMV, and an AI generated campaign for Gucci that ran on the Times Square screens. I am used to advising directly on materials, lighting and spatial design alongside designers and project leads, working to fixed launch dates and brand guidelines, and managing more than one project at a time without losing craft. Comfortable working fully remote and communicating clearly on scope, timeline and pricing. Clients and collaborators include Google, Amazon, Mercedes-Benz, YouTube, Gucci, OMV, Viega and Red Bull. Portfolio: michaeltan.name…

Available to hire

3D artist and art director with twenty years of experience across brand installations, experiential environments and immersive exhibitions, based in Sydney after ten years working from Berlin.

I build 3D visualizations and renderings for branded spaces from creative brief through to delivery: Cinema 4D, Redshift and Houdini for modelling, simulation and look development, and custom AI production pipelines when a project needs generated content that still has to look art directed rather than random. Work has included a permanent 360 degree installation for Viega, a motor show environment for Mercedes Benz at IAA Frankfurt, a visitor centre for OMV, and an AI generated campaign for Gucci that ran on the Times Square screens.

I am used to advising directly on materials, lighting and spatial design
alongside designers and project leads, working to fixed launch dates and brand guidelines, and managing more than one project at a time without losing craft. Comfortable working fully remote and communicating clearly on scope, timeline and pricing.

Clients and collaborators include Google, Amazon, Mercedes-Benz, YouTube, Gucci, OMV, Viega and Red Bull.

Portfolio: michaeltan.name

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Language

English
Fluent
German
Intermediate

Work Experience

Art Director & Motion Designer, Character Systems at Koto Agency
February 1, 2022 - March 29, 2025
Led visual direction on a modular character system for the Peaq platform: a recombinable library of character models, accessories and background art generated procedurally in Houdini, with final rendering and character animation driven through custom AI pipelines. Using the 3D assets as structured inputs kept generated output art directed rather than random, and let the library scale to volume while holding a consistent look. Also motion design and AI generated visual assets for global brands including Amazon.
3D Artist, Exhibition Environments at Tamschick Media+Space
February 1, 2018 - July 1, 2021
3D animation and motion design for OMV's permanent Innovation & Technology Center, translating geology, energy systems and industrial process into content for curved LED, large scale projection and object mounted displays. Also 3D modelling, animation and 3D printing for an exhibition on megastructures, taking the same digital assets through to fabricated printed models shown alongside the screen content.
3D Animator & Art Director, Brand Environments at Monomango
February 1, 2017 - June 1, 2021
Concept, 3D animation and motion design for brand campaigns and large format environments. Built content for the Mercedes-Benz Vision EQS world premiere at IAA Frankfurt across very large format projection, suspended screens and floor to ceiling LED, running to cue in a live reveal. Art direction and visuals for YouTube's More Music campaign. Concept and CGI for the Viega Sphere, a permanent 360 degree film installation.
Design Lead & Art Director at Independent / Freelance
January 1, 2011 - Present
Independent practice across 3D animation, immersive environments, brand campaigns and direction, engaged directly by clients and as a senior creative inside studios including Koto, Monomango, Tamschick Media+Space, Antoni and Sub Global. I set concept and visual direction and build the production systems that deliver it: procedural pipelines in Houdini, real time work in TouchDesigner and Unity, and custom generative AI workflows. I have directed music videos for Blanck Mass, Dopplereffekt, Zanias, Privacy and Faulty DL, leading shoots with crew, styling and talent, and art directed a complete visual identity for a Future Classic music project across artwork, live show screens and promotion. Clients include Google, Amazon, Mercedes-Benz, YouTube, Gucci, Red Bull and Roland.

Education

Bachelor of Design (Multimedia Design) at Swinburne University of Technology, Melbourne
January 1, 2000 - February 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Consumer Goods, Media & Entertainment, Software & Internet
    Peaq — Procedural Character System

    Client: Peaq (via Koto Agency, Berlin)

    A modular character system for the Peaq platform: a recombinable library of
    character models, accessories and background art generated procedurally in
    Houdini, with final rendering and character animation driven through custom
    AI pipelines.

    Using the 3D assets as structured inputs kept generated output art directed
    rather than random, and let the library scale to volume while holding a
    consistent look.

    Gucci Cruise — AI Generated Campaign, Times Square

    Client: Gucci (via Sub Global, Berlin) 2026

    AI generated stills and video for the Gucci Cruise fashion show, presented on
    the screens of Times Square, New York.

    Campaign imagery and moving image produced entirely through generative
    pipelines. Ran prompt strategy, iteration and selection, and art directed the
    generated output to a luxury brand’s quality bar across both stills and video,
    delivering high volume against a fixed show date for a public facing
    placement at scale.

    Watch: ](

    Viega Sphere — Permanent 360° Installation

    A permanent 360 degree immersive theatre where visitors stand within a fully
    enclosing circular screen. The film moves between photoreal natural
    environments and abstract technical visualisation, making infrastructure
    legible to a non technical audience.

    Role: concept, CGI, 360 film production.

    More at monomango.de](https://www.twine.net/signin

    XXHL — Giga Tours et Mega Ponts

    Exhibition on megastructures pairing digital visualisation with physical
    models, taking the same digital assets through to fabricated printed objects
    to make structural engineering tangible to a general museum audience.

    Mercedes-Benz IAA — Motor Show Environment

    Motor show environment for the Vision EQS world premiere at the IAA
    International Motor Show, Frankfurt. Content spanned very large format
    projection, suspended screens and floor to ceiling LED as one continuous
    visual world around the vehicles, running to cue in a live reveal.

    Role: concept, 3D animation, motion design.

    https://www.twine.net/signin