Hi, I’m Michael Veal, a PPC and digital marketing professional with over a decade of experience delivering paid media strategies across Google, Meta, and TikTok. I help brands scale revenue while optimizing budgets across multiple regions, including the UK, Europe, and North America. Based in Edinburgh, I’ve led global campaigns for clients in health care, travel, eCommerce, and SaaS, managing budgets up to £2M annually and driving sustained YoY growth. I’ve built and mentored remote teams of specialists, led lead-generation campaigns, and grown CRM databases significantly. My work spans client-facing strategy and hands-on activation across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and Amazon Ads, with strong data and measurement chops using GA4, Looker Studio, and Tag Manager.

Michael Veal

Hi, I’m Michael Veal, a PPC and digital marketing professional with over a decade of experience delivering paid media strategies across Google, Meta, and TikTok. I help brands scale revenue while optimizing budgets across multiple regions, including the UK, Europe, and North America. Based in Edinburgh, I’ve led global campaigns for clients in health care, travel, eCommerce, and SaaS, managing budgets up to £2M annually and driving sustained YoY growth. I’ve built and mentored remote teams of specialists, led lead-generation campaigns, and grown CRM databases significantly. My work spans client-facing strategy and hands-on activation across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and Amazon Ads, with strong data and measurement chops using GA4, Looker Studio, and Tag Manager.

Available to hire

Hi, I’m Michael Veal, a PPC and digital marketing professional with over a decade of experience delivering paid media strategies across Google, Meta, and TikTok. I help brands scale revenue while optimizing budgets across multiple regions, including the UK, Europe, and North America. Based in Edinburgh, I’ve led global campaigns for clients in health care, travel, eCommerce, and SaaS, managing budgets up to £2M annually and driving sustained YoY growth.

I’ve built and mentored remote teams of specialists, led lead-generation campaigns, and grown CRM databases significantly. My work spans client-facing strategy and hands-on activation across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and Amazon Ads, with strong data and measurement chops using GA4, Looker Studio, and Tag Manager.

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Language

English
Fluent
German
Advanced

Work Experience

Add your work experience history here.

Education

Degree in German and Business Studies at Warwick University
January 1, 2008 - January 1, 2012
BA German and Business Studies (2:1) at University of Warwick - Warwick Business School
January 1, 2008 - January 1, 2012

Qualifications

Google Ads Certified
January 11, 2030 - April 21, 2026
Microsoft Ads Certified
January 11, 2030 - April 21, 2026
Meta Ads Certified
January 11, 2030 - April 21, 2026
LinkedIn Ads Certified
January 11, 2030 - April 21, 2026
TikTok Ads Certified
January 11, 2030 - April 21, 2026
Amazon Ads Certified
January 11, 2030 - April 21, 2026
Google Analytics Certification
January 11, 2030 - April 21, 2026
Google Ads Certification
January 11, 2030 - May 9, 2026
Microsoft Ads Certification
January 11, 2030 - May 9, 2026
Meta Ads Certification
January 11, 2030 - May 9, 2026
LinkedIn Ads Certification
January 11, 2030 - May 9, 2026

Industry Experience

Media & Entertainment, Software & Internet, Travel & Hospitality, Healthcare, Professional Services, Retail