Michael Winter

Available to hire

Hi, I’m Michael Winter, a growth and performance marketing leader who loves turning ambitious business goals into measurable results.

About

Hi, I’m Michael Winter, a growth and performance marketing leader who loves turning ambitious business goals into measurable results. Over the past 8+ years I’ve built and led digital marketing programs that combine paid media, conversion-focused messaging, and data-driven optimization to drive lead generation and revenue growth for clients across hospitality, e-commerce, and professional services.

I’m comfortable leading cross-functional teams, shaping strategy with the MD, and managing budgets, HR, and client relationships. My approach blends hands-on execution with scalable growth systems—connecting paid campaigns with landing pages, email nurture, and CRM workflows to win new business and strengthen existing accounts.

  • 20 years' experience
  • Joined March 2026

Industry experience

  • Travel & Hospitality
  • Professional Services
  • Education
  • Retail
  • Software & Internet
  • Transportation & Logistics
  • Real Estate & Construction

Work experience

Managing Director · Lite BulbJan 2016 – Present · 10 yrs 11 mos

Led a growth-focused media agency delivering growth marketing, demand generation, digital marketing, lead generation and full-funnel acquisition campaigns for SMEs and national brands. Built and grew the business, led client relationships and growth, and managed in-house teams across paid media, web design, copywriting, automation, social media, branding and video; developed growth systems linking paid media with landing pages, websites, email follow-up and conversion-focused messaging; drove growth across hospitality, ecommerce, professional services, logistics, property, education and local services sectors; led performance marketing strategy and omnichannel campaign delivery across Google Ads and Meta Ads; grew new business activity, proposals, client relationships and account growth while maintaining a strong focus on commercial outcomes.

General Manager · Swansea SurveysJan 2006 – Jan 2016 · 10 yrs 1 mo

Led growth strategy and revenue generation; managed 45+ employees on a day-to-day basis; oversaw operations, performance and internal coordination; led the company’s digital marketing activity; created the business's online presence and core marketing materials; managed budgeting, HR, hiring, accountant liaison and risk mitigation; delivered high-precision surveying work on multi-million-pound commercial façade projects.

Education

BSc Applied Psychology · Liverpool John Moores University2030 – 2026
BSc Applied Psychology · Liverpool John Moores University2030 – 2026

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