Micha Powell is a social media strategist and digital storyteller with deep experience shaping premium brand identities across lifestyle, sport, and travel. With a background managing multi‑channel campaigns for the University of Toronto Track Club and creating high‑performing branded content for New Balance Canada, she brings a refined visual eye, a strong command of luxury aesthetics, and hands‑on expertise designing polished Canva graphics and cohesive social feeds. She has produced organic content reaching 120K+ viewers, paid branded content reaching 900k, consistently achieving 10%+ engagement rates, and is fluent in Instagram best practices. From story sequencing and caption writing to hashtag strategy and platform‑native visual design. Micha excels at building elegant, unified brand worlds, planning content calendars, and maintaining a consistent high‑end look across every touchpoint.

Micha Powell

Micha Powell is a social media strategist and digital storyteller with deep experience shaping premium brand identities across lifestyle, sport, and travel. With a background managing multi‑channel campaigns for the University of Toronto Track Club and creating high‑performing branded content for New Balance Canada, she brings a refined visual eye, a strong command of luxury aesthetics, and hands‑on expertise designing polished Canva graphics and cohesive social feeds. She has produced organic content reaching 120K+ viewers, paid branded content reaching 900k, consistently achieving 10%+ engagement rates, and is fluent in Instagram best practices. From story sequencing and caption writing to hashtag strategy and platform‑native visual design. Micha excels at building elegant, unified brand worlds, planning content calendars, and maintaining a consistent high‑end look across every touchpoint.

Available to hire

Micha Powell is a social media strategist and digital storyteller with deep experience shaping premium brand identities across lifestyle, sport, and travel. With a background managing multi‑channel campaigns for the University of Toronto Track Club and creating high‑performing branded content for New Balance Canada, she brings a refined visual eye, a strong command of luxury aesthetics, and hands‑on expertise designing polished Canva graphics and cohesive social feeds.
She has produced organic content reaching 120K+ viewers, paid branded content reaching 900k, consistently achieving 10%+ engagement rates, and is fluent in Instagram best practices. From story sequencing and caption writing to hashtag strategy and platform‑native visual design. Micha excels at building elegant, unified brand worlds, planning content calendars, and maintaining a consistent high‑end look across every touchpoint.

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Language

English
Fluent
French
Fluent

Work Experience

Marketing Specialist at University of Toronto
January 1, 2024 - Present
Led multi-channel marketing campaigns for track meets and athletic events, driving increased attendance, engagement, and brand visibility.
Brand Marketing & Partnerships Representative at New Balance Canada
January 1, 2023 - Present
Supported product launches, sell-in events, and in-person marketing activations, delivering engaging product storytelling and strengthening brand presence at retail and community touchpoints.
Author at Springing Through Setbacks
January 1, 2023 - December 31, 2023
Led end-to-end book development and go-to-market execution, from concept to publication, applying a full-funnel marketing strategy to drive awareness and sales.
Partnerships Manager at B-Line
January 1, 2021 - December 31, 2022
Managed global partner relationships with a focus on North America, leveraging digital marketing strategies to drive engagement, conversions, and customer acquisition outcomes.
Marketing Team Lead at Toronto Metropolitan University
January 1, 2020 - December 31, 2021
Led end-to-end marketing campaign strategy and execution for the Master of Digital Media Industry Day, from ideation through delivery.

Education

Master of Digital Media at Toronto Metropolitan University
August 1, 2020 - October 1, 2021
Bachelor of Arts in Broadcast Journalism at University of Maryland, College Park
September 1, 2013 - August 1, 2017

Qualifications

HubSpot Content Marketing Certification
May 1, 2026 - June 1, 2028
The HubSpot Content Marketing Certification demonstrates Micha’s expertise in content strategy, audience engagement, and high‑performing digital storytelling. Through this certification, she developed advanced skills in planning and executing content that drives brand awareness, builds trust, and increases organic reach across social platforms.
Google Ads Search Certification
May 11, 2026 - May 11, 2027
Demonstrates proficiency in building, optimizing, and measuring high‑performing Google Search campaigns. Covers keyword strategy, bidding, audience targeting, ad relevance, and performance analysis using Google Ads and Google Analytics.

Industry Experience

Media & Entertainment, Education, Retail, Professional Services, Software & Internet
    paper Marketing Strategy Overview

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