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- Marketing Strategist
Micha Powell
- Toronto, Canada
- 1 project
Micha Powell is a social media strategist and digital storyteller with deep experience shaping premium brand identities across lifestyle, sport, and travel.
About
Micha Powell is a social media strategist and digital storyteller with deep experience shaping premium brand identities across lifestyle, sport, and travel. With a background managing multi‑channel campaigns for the University of Toronto Track Club and creating high‑performing branded content for New Balance Canada, she brings a refined visual eye, a strong command of luxury aesthetics, and hands‑on expertise designing polished Canva graphics and cohesive social feeds.
She has produced organic content reaching 120K+ viewers, paid branded content reaching 900k, consistently achieving 10%+ engagement rates, and is fluent in Instagram best practices. From story sequencing and caption writing to hashtag strategy and platform‑native visual design. Micha excels at building elegant, unified brand worlds, planning content calendars, and maintaining a consistent high‑end look across every touchpoint.
- Joined May 2026
Languages
- EnglishFluent
- FrenchFluent
Industry experience
- Media & Entertainment
- Education
- Retail
- Professional Services
- Software & Internet
Projects · 1
Work experience· 5 roles
Marketing Specialist · University of TorontoJan 2024 – Present · 2 yrs 11 mos
Led multi-channel marketing campaigns for track meets and athletic events, driving increased attendance, engagement, and brand visibility.
Author · Springing Through SetbacksJan 2023 – Dec 2023 · 1 yr
Led end-to-end book development and go-to-market execution, from concept to publication, applying a full-funnel marketing strategy to drive awareness and sales.
Brand Marketing & Partnerships Representative · New Balance CanadaJan 2023 – Present · 3 yrs 11 mos
Supported product launches, sell-in events, and in-person marketing activations, delivering engaging product storytelling and strengthening brand presence at retail and community touchpoints.
Partnerships Manager · B-LineJan 2021 – Dec 2022 · 2 yrs
Marketing Team Lead · Toronto Metropolitan UniversityJan 2020 – Dec 2021 · 2 yrs
Education
Master of Digital Media · Toronto Metropolitan University2020 – 2021
Bachelor of Arts in Broadcast Journalism · University of Maryland, College Park2013 – 2017
Certifications and awards
HubSpot Content Marketing Certification2026 – 2028
The HubSpot Content Marketing Certification demonstrates Micha’s expertise in content strategy, audience engagement, and high‑performing digital storytelling. Through this certification, she developed advanced skills in planning and executing content that drives brand awareness, builds trust, and increases organic reach across social platforms.
Google Ads Search Certification2026 – 2027
Demonstrates proficiency in building, optimizing, and measuring high‑performing Google Search campaigns. Covers keyword strategy, bidding, audience targeting, ad relevance, and performance analysis using Google Ads and Google Analytics.
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