I'm Michela — a passionate UI/UX designer and frontend developer with a love for solving real-world problems through thoughtful, intuitive design. With experience spanning AI startups, SMEs like Shopee, Sea Labs, and multiple freelance projects, I’ve built digital products from the ground up — from creating full websites for clients like Subway, consulting firms, local businesses, to designing MVPs in collaboration with Accenture for Asia Philanthropy Circle. Currently, I’m an independent product builder & designer, and I thrive in spaces where design meets purpose — where every pixel serves a goal, and every decision improves the user experience. ✨ Let’s connect if you're building something meaningful and care about crafting experiences that delight and make a difference. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Michela Vieri

I'm Michela — a passionate UI/UX designer and frontend developer with a love for solving real-world problems through thoughtful, intuitive design. With experience spanning AI startups, SMEs like Shopee, Sea Labs, and multiple freelance projects, I’ve built digital products from the ground up — from creating full websites for clients like Subway, consulting firms, local businesses, to designing MVPs in collaboration with Accenture for Asia Philanthropy Circle. Currently, I’m an independent product builder & designer, and I thrive in spaces where design meets purpose — where every pixel serves a goal, and every decision improves the user experience. ✨ Let’s connect if you're building something meaningful and care about crafting experiences that delight and make a difference. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I’m Michela — a passionate UI/UX designer and frontend developer with a love for solving real-world problems through thoughtful, intuitive design.

With experience spanning AI startups, SMEs like Shopee, Sea Labs, and multiple freelance projects, I’ve built digital products from the ground up — from creating full websites for clients like Subway, consulting firms, local businesses, to designing MVPs in collaboration with Accenture for Asia Philanthropy Circle.

Currently, I’m an independent product builder & designer, and I thrive in spaces where design meets purpose — where every pixel serves a goal, and every decision improves the user experience.

✨ Let’s connect if you’re building something meaningful and care about crafting experiences that delight and make a difference.

Portfolio: Website not available. Sign in: https://www.twine.net/signup

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Independent Product Builder & Frontend Engineer at Freelance / Independent
May 1, 2025 - Present
Delivered 12+ production-grade web applications for SMEs and regional firms. Selected projects include Subway Catering (catalog, cart, checkout, and delivery tracking platform in React); CD PlusA (migrate and redesign a 9-country architecture firm site from WordPress to Next.js); built booking platforms, landing pages, and internal systems integrating REST APIs and Stripe payments for clients such as Vicinity Studio, APC (Accenture partnership), Do Projects, Vieri Fleur, and others. End-to-end development covering product design, frontend architecture, client collaboration, and deployment; created a reusable Next.js storefront architecture with dynamic product pages.
Design Engineer at Sembly (AI discussion platform)
May 1, 2023 - May 1, 2025
Built AI-powered dashboards and workflow interfaces using React/TypeScript within a 10-engineer team. Built reusable React component library aligned with the Figma design system used across product teams. Collaborated with backend engineers to integrate REST APIs and manage application state. Participated in weekly product and technical scoping with the startup founder (Traveloka co-founder).
UI/UX Intern at SEA Labs (Sea Cloud)
January 1, 2022 - August 1, 2022
Developed 9 React applications supporting early development of Sea Cloud. Built reusable UI components and frontend modules used across multiple internal tools. Presented product deliverables to VP of Sea Singapore and the entire company on behalf of a 50-person team.
UI/UX Intern at Shopee Singapore
May 1, 2021 - August 1, 2021
Designed UI/UX for Shopee Food (Vietnam market) and illustrations for marketing materials with Figma. Contributed components to internal design system and conducted competitor and usability analysis.
Design Engineer Intern at Date ideas
December 1, 2020 - January 1, 2021
Designed and implemented React Native features for several activities booking apps in Singapore. Partnered with founders on early product iterations and conducted user interviews to improve UX flows.

Education

Bachelor of Commerce in Information Systems at National University of Singapore
January 1, 2019 - January 1, 2023

Qualifications

Dean's List (NUS Information Systems)
January 11, 2030 - March 13, 2026
CAP 4.55/5.00
January 11, 2030 - March 13, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education