Available to hire
Commerce and digital commerce professional with 15+ years’ experience across FMCG and retail. Specialises in eCommerce, omnichannel strategy, niche/channel growth strategy, key account management, and commercial strategy, with a strong track record of driving profitable growth through strategic customer partnerships and digital shelf excellence.
Data-driven and commercially minded, able to turn insights into execution and results in fast-paced competitive markets. Leads end-to-end digital commerce strategy, content/syndication and performance measurement, and collaborates cross-functionally with customers, retail partners, and internal stakeholders to deliver measurable commercial outcomes.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate
Work Experience
Digital Commerce Strategy (Category Growth / Digital Shelf Optimisation) at Nestlé | Australia
November 1, 2024 - PresentFocused on digital commerce key account management, category growth, digital shelf optimisation, customer negotiation, joint business planning, omnichannel stakeholder management and data analytics. Continued measurement-driven optimisation using digital shelf measurement capabilities and content/syndication workflows to improve performance across Australia and Oceania.
Commerce/Brand & Digital Learning / Professional Development (Career Break / Volunteering Programs)
November 1, 2024 - PresentUndertook a planned career break including extended international travel across multiple countries. Volunteered with NGOs supporting established businesses through social media management, content creation, digital presence implementation, digital skills training, and development of eCommerce launch strategies and go-to-market plans. Completed ongoing online digital marketing course as part of professional development (digital channels, content strategy, and emerging marketing practices).
eCommerce / Digital Marketing (Career break - international travel)
November 1, 2024 - PresentUndertook a planned career break including extended international travel across multiple countries.
Digital Commerce Strategy eCommerce Key Account Management / Commercial Strategy / Category Growth / Digital Shelf Optimisation at Nestle
November 1, 2024 - PresentDeveloped and managed commerce strategy and key account growth plans, driving digital shelf optimisation, stakeholder management, data analytics, and customer negotiations to support commercial targets.
Digital Commerce Manager at Nestlé | Australia
November 1, 2023 - November 1, 2024Developed and executed digital commerce strategies across key commerce accounts with focus on category growth and digital shelf optimization. Led customer negotiation and joint business planning activities, supported stakeholder management, and applied data analytics to drive continuous performance improvement.
Collaborated cross-functionally with marketing and internal teams to ensure accurate, engaging, and high-converting product content, and delivered operational improvements by embedding global playbooks and capacity training across teams and retail partners.
Digital Commerce Manager at Nestle
November 1, 2023 - November 1, 2024Delivered digital commerce strategy and category growth initiatives, focusing on digital shelf optimisation and omnichannel execution. Led customer negotiations and end-to-end planning with stakeholders to drive execution excellence, including data analytics for performance measurement and continuous improvement.
Digital Commerce Strategy / eCommerce Key Account Management (Category Growth & Digital Shelf) at Nestlé | Australia
November 1, 2022 - November 1, 2024Led eCommerce key account responsibilities and category growth initiatives, with a strong focus on digital shelf optimization, content synchronization, and performance measurement. Managed omnichannel stakeholder engagement and data-driven insights to improve digital shelf execution and incremental sales outcomes.
(Restructured from resume roles under eCommerce/Digital Shelf and omnichannel strategy responsibilities.)
Commerce Account Manager – Quick Commerce & Emerging Channels at Nestlé | Australia
November 1, 2022 - November 1, 2023Owned strategic customer partnerships for emerging eCommerce sub-channels and led commercial negotiations to align customer priorities to Nestlé growth objectives. Managed forecasting (monthly/quarterly/annual) for sales performance and spend, while evaluating risks and opportunities to deliver sales targets within budget.
Developed customer growth strategies and led joint business planning with customer and business unit teams to negotiate and execute commercial activations. Drove digital shelf excellence through content and merchandising best practices, end-to-end content strategy and syndication with eCommerce teams and content providers, and cross-functional collaboration to create connected omnichannel consumer journeys.
Key achievements included establishing delivery-platform partnerships with DoorDash and Uber Eats, enabling data sharing and improved on/off-platform visibility contributing to over 600% growth in NNS versus 2022. Also led Oceania rollout of the Edge Digital Sh
eCommerce Account Manager – Quick Commerce & Emerging Channels at Nestle
November 1, 2022 - November 1, 2023Manage and prioritise strategic customers across emerging eCommerce sub-channels, leading commercial negotiations aligned to Nestlé growth objectives. Forecast monthly/quarterly/annual sales performance and spend while managing risks and opportunities to deliver sales targets within budget. Build customer growth strategies with Customer and Business Unit teams, drive joint business planning, negotiate commercial terms, and execute commercial activations.
Drive digital shelf excellence through strategic content and merchandising practices, ensuring end-to-end content strategy, syncing, and execution with eCommerce, Customer eCommerce, Marketing, and retail partners. Establish and optimise operational workflows and training across internal teams and retail partners, including serving as the Oceania market lead for the Edge Digital Shelf Measurement platform to leverage data for continuous optimisation. Key achievements include partnering with DoorDash and Uber Eats (600% NNS growth vs
Sales Executive at Honest to Goodness | Australia
March 1, 2021 - November 1, 2022Drove ongoing business development and account management to expand sales, distribution, and brand presence. Analyzed market trends to build channel-specific outreach and upsell strategies within budget.
Supported sales leadership by evaluating channel performance, pricing strategy, and commercial opportunities. Monitored customer and category initiatives (range, NPD, promotions, pricing, and fieldsales) to identify optimization opportunities. Coordinated with marketing on cross-functional sales campaigns and built and managed a sales pipeline, territory coverage, and sales cycles.
Developed and executed annual marketing plans and budgets for South American and European markets, including communications, POS materials, customer promotions, training workshops, and events. Optimized sales reporting and product analysis by creating new data analysis methods. Planned and executed marketing projects and social events to attract new leads and training agents, and launched and managed socia
Sales Executive at Honest to Goodness
March 1, 2021 - November 1, 2022Drive ongoing business development and account management to expand sales, distribution, and brand presence. Analyse market trends to develop channel-specific outreach and upsell strategies within budget. Support the Sales Lead by evaluating channel performance, pricing strategies, and commercial opportunities.
Monitor and review customer and category initiatives (ranging, NPD, promotions, pricing, and field sales) to identify optimisation opportunities. Coordinate with Marketing on cross-functional sales campaigns, manage a sales territory and sales cycles, build and manage a strong sales pipeline, and develop annual marketing plans and budgets for South American and European markets.
Retail Safari – Commercial / Sales (AMEX merchants) at Retail Safari | Australia
August 1, 2020 - March 1, 2021Developed and executed territory market plans and annual marketing budgets for South American and European markets. Managed a sales territory coverage and sales cycles while building and maintaining a strong sales pipeline. Planned and executed marketing including communications, POS materials, customer promotions, training workshops and events. Analysed sales reporting and product profitability by creating new data analysis methods. Launched and managed social media channels to improve customer engagement and responsiveness, and executed marketing strategy for consumables and accessories categories. Conducted competitor mapping, sales monitoring, stock level management, sell-out performance monitoring across key retail clients, and coordinated budget planning. Oversaw POS project execution including briefing, proposal approval, activation, online content, product videos, press releases, training, direct sales, and partnerships.
Business Development / Marketing & Sales (Retail Safari / Tech Applications) at Retail Safari | Australia
August 1, 2020 - March 1, 2021Analyzed and optimized sales reporting and product profitability across key retail clients. Managed market activities including POS projects, briefing and proposal approvals, activations, online content and product videos, press releases, training, direct sales, and partnerships.
(Resume indicates territory and product/category execution responsibilities within this period.)
Retail Safari (Sales / Marketing) at Retail Safari
August 1, 2020 - March 1, 2021Lead-to-end marketing execution for consumables/accessories, including communications, POS materials, customer promotions, training workshops, and events. Optimised sales reporting and product analysis by creating new data analysis methods. Developed and implemented marketing projects and social events to attract new leads and education agents, and launched/managed social media channels.
Planned and executed marketing strategy for the consumables and accessories category; developed new products to expand category range, including supplier negotiations, P&L management, launches, logistics planning, and commercial team training. Managed competitor mapping, sales monitoring, product profitability analysis, stock levels, and sell-out performance across key retail clients.
Marketing Specialist at Macquarie Education Group | Australia
November 1, 2015 - December 1, 2019Marketing specialist supporting education marketing and analytics activities.
Market Analyst at Electrolux | Brazil
April 1, 2014 - April 1, 2015Marketing and analytics support role contributing to category insights and performance analysis.
Business Executive at CVC T uris mo - A Carlyle Company | Brazil
January 1, 2012 - April 1, 2014Redesigned sales processes for B2B clients, developed business plans, created and executed marketing plans, and established long-term partnerships with key stakeholders. Managed the Continental account for 2013 FIF A Confederations Cup and 2014 FIF A World Cup in Brazil, including budgeting, event planning, stakeholder management, training, and brand execution. Managed the Rock in Rio account overseeing marketing and merchandising plans (ATL/BTL), product development, partnerships, sales training, and incentive campaigns. Supported export product planning for international clients by collaborating with the Brazilian marketing team to adapt products and marketing materials to local requirements. Developed export packaging and branding application materials and coordinated export processes across Asia, Oceania and Africa, ensuring adequate customer stock coverage.
Business Executive at CVC Turis mo - A Carlyle Company | Brazil
January 1, 2012 - April 1, 2014Redesigned B2B sales processes for clients, developed business plans, created and executed marketing plans, and established long-term partnerships with key stakeholders. Managed the Continental account for the 2013 FIFA Confederations Cup and 2014 FIFA World Cup in Brazil including budgeting, event planning, stakeholder management, training, and brand execution.
Managed the Rock in Rio account, overseeing marketing and merchandising plans (ATL/BTL), product development, partnerships, sales training, and incentive campaigns. Supported export product planning for international clients by collaborating with the Brazilian marketing team to adapt products and marketing materials to local market requirements. Developed export packaging and branding applications and coordinated export processes across Asia, Oceania, and Africa while ensuring adequate customer stock coverage.
Business Executive at CVC Turis mo - A Carlyle Company
January 1, 2012 - April 1, 2014Redesigned B2B sales processes for clients, developed business plans, created and executed marketing plans, and established long-term partnerships with key stakeholders. Managed the Continental account for the 2013 FIFA Confederations Cup and 2014 FIFA World Cup in Brazil, including budgeting, event planning, stakeholder management, training, and brand execution. Managed the Rock in Rio account covering marketing and merchandising, product development, partnerships, sales training, incentive campaigns, and coordinated export processes across Asia, Oceania, and Africa to ensure adequate customer stock coverage.
Supported export product planning for international clients and collaborated with the Brazilian marketing team to adapt products and marketing materials to local requirements; developed export packaging and branding applications.
Business / Commercial Support (Export & Brand Execution) at Nestlé Brasil Ltda | Brazil
April 1, 2009 - January 1, 2012Reshaped sales and business processes for B2B engagements. Managed continental and high-profile sports event accounts including budgeting, event planning, stakeholder management, training and brand execution. Managed merchandising and marketing plans for major entertainment events, including product development, partnerships, sales training and incentive campaigns. Coordinated export product planning and cross-region processes across Asia, Oceania and Africa to ensure adequate stock coverage and alignment of products and materials with market requirements.
Foreign Trade – Commercial Support (Business / Marketing & Export Support) at Nestlé Brasil Ltda | Brazil
April 1, 2009 - January 1, 2012Redesigned sales processes for B2B clients and supported development of business and marketing plans. Managed key accounts and large-scale sporting and entertainment event execution with budgeting, event planning, stakeholder management, training, and brand execution.
Coordinated export processes across regions and ensured adequate customer stock coverage. Collaborated with market teams to adapt products and marketing materials to local requirements and contributed to export packaging/branding application development.
Foreign Trade / Commercial Support at Nestle Brasil Ltda
April 1, 2009 - January 1, 2012Restructured B2B sales processes for clients; developed business plans; created and executed marketing plans; and established long-term partnerships with key stakeholders. Managed major sports and events-related accounts including budgeting, event planning, stakeholder management, training, and brand execution. Coordinated export packaging and branding applications and supported international export planning while ensuring appropriate customer stock coverage through export process coordination across Asia, Oceania, and Africa.
Education
MBA in Marketing at FGV Fundação Getulio Vargas
January 1, 2015 - January 1, 2016Advanced Diploma of Leadership and Management at FGV Fundação Getulio Vargas
January 1, 2016 - January 1, 2016Bachelor in Business Administration at Universidade Mackenzie
January 1, 2011 - August 3, 2026Advanced Diploma of Leadership and Management at FGV Fundação Getulio Vargas
January 1, 2016 - January 1, 2016MBA in Marketing at FGV Fundação Getulio Vargas
January 1, 2015 - January 1, 2015Bachelor in Business Administration at Universidade Mackenzie
January 1, 2011 - January 1, 2011Bachelor in Business Administration at Universidade Mackenzie
January 1, 2011 - August 3, 2026MBA in Marketing at FGV Fundação Getulio Vargas
January 1, 2015 - January 1, 2016Advanced Diploma of Leadership and Management at Macquarie Education Group
January 1, 2016 - August 3, 2026Qualifications
Certified Lean Six Sigma White Belt (Project Management)
January 11, 2030 - August 3, 2026Certified Lean Six Sigma White Belt (Project Management)
January 1, 2016 - August 3, 2026Certified Lean Six Sigma White Belt (Project Management)
January 1, 2016 - August 3, 2026Certified Lean Six Sigma White Belt (Project Management)
January 1, 2017 - August 3, 2026Certified Lean Six Sigma White Belt (Project Management)
January 1, 2017 - August 3, 2026Industry Experience
Consumer Goods, Retail, Non-Profit Organization, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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