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Strategic executive who architects sustainable growth for companies scaling, pivoting, or re-igniting revenue. Known as the “Marketing MacGyver” for identifying hidden bottlenecks in branding, positioning, visibility, and growth others miss—then designing strategies and systems to fix them. Influences over $3B in revenue and drives quadruple-digit growth across B2B SaaS, agency, eCommerce, and clearance-required verticals by applying proprietary AI-amplified frameworks and user-first methodologies. Delivers human insight at machine speed to help organizations pivot before the market catches up.…Strategic executive who architects sustainable growth for companies scaling, pivoting, or re-igniting revenue. Known as the “Marketing MacGyver” for identifying hidden bottlenecks in branding, positioning, visibility, and growth others miss—then designing strategies and systems to fix them. Influences over $3B in revenue and drives quadruple-digit growth across B2B SaaS, agency, eCommerce, and clearance-required verticals by applying proprietary AI-amplified frameworks and user-first methodologies. Delivers human insight at machine speed to help organizations pivot before the market catches up.

Michel Fortin

AI Strategy Consultant, Fractional CMO, Marketer, +2

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Strategic executive who architects sustainable growth for companies scaling, pivoting, or re-igniting revenue. Known as the “Marketing MacGyver” for identifying hidden bottlenecks in branding, positioning, visibility, and growth others miss—then designing strategies and systems to fix them. Influences over $3B in revenue and drives quadruple-digit growth across B2B SaaS, agency, eCommerce, and clearance-required verticals by applying proprietary AI-amplified frameworks and user-first methodologies. Delivers human insight at machine speed to help organizations pivot before the market catches up.…Strategic executive who architects sustainable growth for companies scaling, pivoting, or re-igniting revenue. Known as the “Marketing MacGyver” for identifying hidden bottlenecks in branding, positioning, visibility, and growth others miss—then designing strategies and systems to fix them. Influences over $3B in revenue and drives quadruple-digit growth across B2B SaaS, agency, eCommerce, and clearance-required verticals by applying proprietary AI-amplified frameworks and user-first methodologies. Delivers human insight at machine speed to help organizations pivot before the market catches up.

Available to hire

Strategic executive who architects sustainable growth for companies scaling, pivoting, or re-igniting revenue. Known as the “Marketing MacGyver” for identifying hidden bottlenecks in branding, positioning, visibility, and growth others miss—then designing strategies and systems to fix them.

Influences over $3B in revenue and drives quadruple-digit growth across B2B SaaS, agency, eCommerce, and clearance-required verticals by applying proprietary AI-amplified frameworks and user-first methodologies. Delivers human insight at machine speed to help organizations pivot before the market catches up.

Skills

SEO

Branding

HubSpot

Experience Level

SEO

Expert

Branding

Expert

HubSpot

Expert

Language

French

Fluent

English

Fluent

Work Experience

Head of Growth (CMO scope) at Consulting Success

February 1, 2025 - June 1, 2026

Led demand generation and organic visibility strategy for a premier training organization for consultants. Architected and led a complete overhaul of the content ecosystem and positioning, redirecting the team away from traditional SEO and volume-based content production toward an AI-amplified organic visibility strategy. Drove organic and AI search impressions up 924% and traffic by 859% YoY by directing rewrites and consolidation of nearly 100 core assets using proprietary AI workflows. Conceived and launched the organization’s first AI Masterclass series and internal Content Vault systems, positioning the brand as a leader in modern consulting methodologies and future-proofing practice. Achieved a 23.53% QoQ increase in AI-generated SQLs, outperforming all other channels combined.

VP of Growth at Muso ra Media Inc.

December 1, 2022 - October 1, 2024

Executive leadership responsible for growing the world’s leading digital music education SaaS platform. Led a 360-degree audit of the company’s digital presence, identifying critical gaps and opportunities in commercial intent capture, content strategy, ASO, and technical SEO. Reversed a growth plateau by directing the team to a 244% increase in traffic and 115% in leads YoY through a shift to user-first, entity-based SEO and credentialed content. Rebuilt and mentored a cross-functional team of 9 specialists across SEO, paid ads, digital PR, and ASO—shifting from treadmill tactics to high-impact, intent-based campaigns. Identified untapped international markets and strategic alliances to expand total addressable market reach.

Director of Search at seo plus+

May 1, 2021 - November 1, 2022

Strategic oversight for a multi-award-winning digital agency with 50+ staff managing 200+ accounts. Unified three siloed departments (SEO, Paid Ads, Content) under a single growth strategy, leading 18 team members across 3 team leads and reducing client churn from 12% to 3% during the first year. Led restructuring of offerings and pricing, driving an ARR increase of 197% to $5M within 18 months. Spearheaded the agency’s site migration, go-to-market refresh, and digital relaunch during a company-wide rebrand, coaching the team to boost organic visibility by 477% and traffic by 2,200%.

Director of Communications (SEO) at SEO TWIST, Inc.

March 1, 2016 - February 1, 2019

Bilingual Google Premier Partner and Shopify Partner digital marketing agency serving Ontario and Quebec. Led teams that designed, executed, and managed multi-channel marketing campaigns across 1K+ client websites, boosting traffic and conversions by up to 284% MoM. Directed strategic audits and competitive initiatives across client accounts, guiding teams to scale search impressions from 640K to 7.2M in a single year. Oversaw multiple cross-functional teams of specialists and strategists, mentoring team leads and consulting regularly with stakeholders on strategy and performance. Introduced streamlined processes and marketing automation platforms across the department, improving campaign execution speed and profitability.

Strategic Advisor and Fractional CMO at Michel Fortin Consulting

February 1, 2016 - Present

Provides audits, strategy, mentoring, and AI-augmented visibility for growth-stage firms. On-call advisor to consulting firms generating $1M+ annually. Serves as senior counsel to leadership and team members on marketing, positioning, AI strategy, and organic visibility. Leads deep-dive audits to uncover invisible revenue leaks and coaches client teams through execution, driving a 1.628% increase in organic traffic over 6 months by restructuring the client’s digital footprint. Architected brand consolidation, rebrand, and site migration for an international training organization, unifying sub-brands under one master brand and generating an additional $343K in the first month. Directed redesign of content architectures and user journeys, mentoring in-house teams to boost conversions by 64% and SQLs by 90% YoY using user-first SEO principles.