Led and executed content strategies across Instagram, TikTok, and Facebook to boost engagement and brand visibility. Produced and edited short-form videos for Reels and TikTok, leveraging trends, captions, storytelling, and performance-driven creative decisions. Planned content calendars, copywriting, and production for promotional, educational, and brand campaigns. Analyzed metrics (reach, engagement, watch time, audience retention) to identify high-performing formats and optimize future content. Researched platform trends and audience behavior to maintain relevance across channels. Collaborated with marketing to align content with campaign objectives and brand messaging. Achievements include generating over 3.9 million views and reaching more than 548,000 accounts in the last year; contributing to ~98,000 audience interactions; growing an Instagram community beyond 10,000 followers; and driving organic reach growth through trend adaptation and engagement-focused content.

Social Media Manager & Content Creator at Fernández Corp Fernández S.A.

April 1, 2021 - Present

Developed and executed content strategies across Instagram, TikTok, and Facebook to boost audience engagement, reach, and brand visibility. Produced and edited short-form video content for Reels and TikTok, incorporating trends, hooks, captions, storytelling, and performance-driven decisions. Planned content calendars, copywriting, and production for promotional, educational, and brand campaigns. Analyzed metrics (reach, engagement, watch time, retention) to optimize formats. Researched trends and audience behavior to maintain relevance across channels. Collaborated with marketing teams to align with campaign objectives and brand messaging. Key Achievements: generated over 3.9M views and reached more than 548k accounts in the last 12 months; contributed to about 98k audience interactions; managed an Instagram community of 10k+ followers; produced short-form content focused on engagement and organic growth.