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Hi, I’m Michelle Kennedy, a senior graphic designer based in Fort Worth, Texas. Over the past decade, I’ve translated marketing strategy into clear, engaging visuals across print and digital channels for healthcare, retail, home services, nonprofit, publishing, and apparel brands. I thrive in fast-paced environments, delivering high-quality creative, scalable design systems, and collaborative workflows that keep campaigns on brand and on schedule. From leading large-scale rebrands and print-on-demand initiatives to mentoring junior designers, I’m passionate about turning ideas into experiences that connect with audiences and drive business results. When I’m not designing, I enjoy exploring new tools to streamline production, helping teams optimize processes, and mapping research to inform smarter creative decisions.…Hi, I’m Michelle Kennedy, a senior graphic designer based in Fort Worth, Texas. Over the past decade, I’ve translated marketing strategy into clear, engaging visuals across print and digital channels for healthcare, retail, home services, nonprofit, publishing, and apparel brands. I thrive in fast-paced environments, delivering high-quality creative, scalable design systems, and collaborative workflows that keep campaigns on brand and on schedule. From leading large-scale rebrands and print-on-demand initiatives to mentoring junior designers, I’m passionate about turning ideas into experiences that connect with audiences and drive business results. When I’m not designing, I enjoy exploring new tools to streamline production, helping teams optimize processes, and mapping research to inform smarter creative decisions.

Michelle Kennedy

Graphic Designer, Art Director, Designer, +2

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Hi, I’m Michelle Kennedy, a senior graphic designer based in Fort Worth, Texas. Over the past decade, I’ve translated marketing strategy into clear, engaging visuals across print and digital channels for healthcare, retail, home services, nonprofit, publishing, and apparel brands. I thrive in fast-paced environments, delivering high-quality creative, scalable design systems, and collaborative workflows that keep campaigns on brand and on schedule. From leading large-scale rebrands and print-on-demand initiatives to mentoring junior designers, I’m passionate about turning ideas into experiences that connect with audiences and drive business results. When I’m not designing, I enjoy exploring new tools to streamline production, helping teams optimize processes, and mapping research to inform smarter creative decisions.…Hi, I’m Michelle Kennedy, a senior graphic designer based in Fort Worth, Texas. Over the past decade, I’ve translated marketing strategy into clear, engaging visuals across print and digital channels for healthcare, retail, home services, nonprofit, publishing, and apparel brands. I thrive in fast-paced environments, delivering high-quality creative, scalable design systems, and collaborative workflows that keep campaigns on brand and on schedule. From leading large-scale rebrands and print-on-demand initiatives to mentoring junior designers, I’m passionate about turning ideas into experiences that connect with audiences and drive business results. When I’m not designing, I enjoy exploring new tools to streamline production, helping teams optimize processes, and mapping research to inform smarter creative decisions.

Available to hire

Hi, I’m Michelle Kennedy, a senior graphic designer based in Fort Worth, Texas. Over the past decade, I’ve translated marketing strategy into clear, engaging visuals across print and digital channels for healthcare, retail, home services, nonprofit, publishing, and apparel brands. I thrive in fast-paced environments, delivering high-quality creative, scalable design systems, and collaborative workflows that keep campaigns on brand and on schedule.

From leading large-scale rebrands and print-on-demand initiatives to mentoring junior designers, I’m passionate about turning ideas into experiences that connect with audiences and drive business results. When I’m not designing, I enjoy exploring new tools to streamline production, helping teams optimize processes, and mapping research to inform smarter creative decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Work Experience

Graphic Designer at Apex Service Partners

January 1, 2024 - January 1, 2026

Designed high-volume marketing assets including email, digital ads, and social graphics for 300+ home service brands across regional markets. Collaborated with a small creative team and stakeholders to execute 600+ email campaigns annually, contributing to approximately $97M in revenue while ensuring consistent brand alignment. Built and implemented Figma-based templates and workflows to improve production efficiency and reduce rework. Produced print-ready collateral including brochures, flyers, and promotional materials supporting regional initiatives. Partnered with marketing managers to translate campaign messaging into clear, engaging visual assets.

Art Director / Designer at Moon Pocket Creative

January 1, 2013 - Present

Provide art direction and hands-on design support for clients across healthcare, retail, beauty, nonprofit, publishing, and apparel sectors. Collaborate with clients to translate marketing goals and messaging into effective visual communication across print and digital channels. Design and produce brochures, presentations, campaign graphics, email assets, packaging, editorial layouts, and print collateral aligned with brand objectives. Manage projects from concept through final delivery, coordinating timelines, vendors, and production. Illustrated historical maps for a nonfiction publication, ensuring research accuracy and high-quality, print-ready execution.

Graphic Designer at Paragon 28

January 1, 2021 - January 1, 2024

Led a large-scale brochure rebrand initiative, refreshing 60+ product brochures to improve brand consistency and streamline print production workflows. Implemented a print-on-demand system in collaboration with marketing and sales teams, improving access to materials while reducing turnaround time and manual fulfillment. Designed marketing collateral including brochures, training materials, packaging, event graphics, and campaign assets supporting product launches. Maintained brand standards across all marketing and sales materials, ensuring accuracy and consistency. Art directed end-to-end creative production for the company’s largest annual tradeshow (ACFAS), coordinating vendors and delivering print-ready assets; awarded Best in Show (2023). Collaborated cross-functionally with marketing, sales, and operations teams to align creative output with business goals.

Senior Designer/Project Manager at Toula Manufacturing

January 1, 2019 - January 1, 2020

Designed multi-channel marketing assets including email campaigns, social media graphics, direct mail, and digital materials for retail partners. Collaborated with marketing, e-commerce, sales, and logistics teams to deliver campaign assets on schedule. Managed creative tasks, reviewed work, and mentored junior designers.

Graphic Designer at American Association for Respiratory Care

January 1, 2018 - January 1, 2019

Designed editorial layouts for a monthly medical journal and member publication. Created marketing materials including annual reports, conference programs, presentations, and promotional collateral. Developed digital assets for email campaigns, social media, and web platforms.

Art Director at BeautiControl

January 1, 2013 - January 1, 2017

Led art direction and creative production for a national beauty brand across retail and consumer-facing channels, including catalogs, brochures, merchandising, packaging and integrated campaigns. Directed development of high-volume marketing materials supporting product launches and sales initiatives, ensuring strong brand presentation and consistency. Managed production schedules and coordinated with internal teams, printers, and external vendors to deliver print materials on aggressive timelines. Partnered with copywriters, translators, project managers, and production artists to ensure accuracy and brand consistency. Applied strong expertise in print production, proofing, and quality control for large-scale, high-circulation materials.