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In a saturated market, aesthetic appeal is only half the battle. As a Strategic Designer, I view branding as an optimization problem: every visual element must serve a specific, logical purpose in the user journey. My approach deconstructs complex business goals into cohesive systems that drive clarity, retention, and measurable growth. I have a proven track record of translating abstract concepts into structured frameworks. Whether I am consolidating multiple brands under a single corporate identity or refreshing a premium product’s shelf appeal through strategic packaging, I ensure every output aligns with the broader business roadmap.…In a saturated market, aesthetic appeal is only half the battle. As a Strategic Designer, I view branding as an optimization problem: every visual element must serve a specific, logical purpose in the user journey. My approach deconstructs complex business goals into cohesive systems that drive clarity, retention, and measurable growth. I have a proven track record of translating abstract concepts into structured frameworks. Whether I am consolidating multiple brands under a single corporate identity or refreshing a premium product’s shelf appeal through strategic packaging, I ensure every output aligns with the broader business roadmap.

Michelle Remus

Brand Designer, Graphic Designer, Marketing Strategist, +3

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In a saturated market, aesthetic appeal is only half the battle. As a Strategic Designer, I view branding as an optimization problem: every visual element must serve a specific, logical purpose in the user journey. My approach deconstructs complex business goals into cohesive systems that drive clarity, retention, and measurable growth. I have a proven track record of translating abstract concepts into structured frameworks. Whether I am consolidating multiple brands under a single corporate identity or refreshing a premium product’s shelf appeal through strategic packaging, I ensure every output aligns with the broader business roadmap.…In a saturated market, aesthetic appeal is only half the battle. As a Strategic Designer, I view branding as an optimization problem: every visual element must serve a specific, logical purpose in the user journey. My approach deconstructs complex business goals into cohesive systems that drive clarity, retention, and measurable growth. I have a proven track record of translating abstract concepts into structured frameworks. Whether I am consolidating multiple brands under a single corporate identity or refreshing a premium product’s shelf appeal through strategic packaging, I ensure every output aligns with the broader business roadmap.

Available to hire

In a saturated market, aesthetic appeal is only half the battle. As a Strategic Designer, I view branding as an optimization problem: every visual element must serve a specific, logical purpose in the user journey. My approach deconstructs complex business goals into cohesive systems that drive clarity, retention, and measurable growth.

I have a proven track record of translating abstract concepts into structured frameworks. Whether I am consolidating multiple brands under a single corporate identity or refreshing a premium product’s shelf appeal through strategic packaging, I ensure every output aligns with the broader business roadmap.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Tennis Department Head & Camp Counselor at Red Pine Camp for Girls

August 31, 2025 - August 31, 2025

Designed and led tennis program for 250 campers ages 6-16 across two month-long sessions; tailored curriculum to camper needs and coaching strengths. Managed a team of 4 staff, ensuring high-quality instruction and camper engagement. Supported administrative operations during pre-camp, streamlining prep and logistics for 400+ people.

Social Media Strategist at Tom Strategic Publicity

May 1, 2025 - May 1, 2025

Managed social media strategy for 6 brands, doubling engagement rates and growing Instagram followers by 30% within 3 months. Conducted customer research and presented data-driven strategies to leadership, aligning campaigns with target audience insights. Designed and executed digital campaigns that increased reach by 25% and strengthened client positioning. Oversaw logistics for 2 public workshops, engaging community members in environmental education and conservation practices.

Social Media Strategist & Visual Designer at TOM Strategic Publicity

January 1, 2025 - May 1, 2025

Directed the visual identity and strategy for 6 brands, designed cohesive social assets, and executed digital campaigns to increase reach and engagement; implemented data-driven visual storytelling and grew Instagram followers by 30%.

Captain at ITESO Women's Tennis Team

December 31, 2024 - December 31, 2024

Competed at the national level, contributing to the team's top 10 ranking in Mexico; served as captain for final season, mentoring teammates and supporting physical performance training.

Competitive Collegiate Athlete at ITESO Women's Tennis Team

December 1, 2024 - December 1, 2024

Competed at the national level, contributing to the team's Top 10 in Mexico ranking. Served as Captain for finals season and mentored teammates. Represented the program as Team Ambassador for 2 years; strengthened relationships between athletes, university staff, and sponsors. President of the ITESO Student Union (Jan 2023 – May 2024).

Tennis Department Head & Camp Counselor at Red Pine Camp for Girls

August 31, 2024 - August 31, 2024

Strategic Designer at Bosque Escuela

August 1, 2024 - December 1, 2024

Designed the visual identity for public events; created social media assets and promotional materials (digital and print) to drive community attendance; led editorial design and layout for field guides and coordinated educational initiative teams.

Strategy Consultant at Corporación Las Delicias

June 1, 2024 - June 1, 2024

Developed operations plan enabling opening of a new retail store and launch of a restaurant + a cafe-based culinary experience. Standardized processes across business units (sales, cost analysis, compliance), improved organizational efficiency. Consolidated 4 brands under a single corporate identity through an expansion road map, ensuring long-term scalability.

President at ITESO Student Union

May 1, 2024 - May 1, 2024

Re-launched post-pandemic, establishing a 4-pillar leadership structure and leading 26 student representatives; negotiated with university stakeholders to secure funding and support for new initiatives; planned workshops, networking events, and trips to strengthen student engagement and community culture.

Student Leader & Ambassador at ITESO Student Union

May 1, 2024 - May 1, 2024

Led relationship-building between athletes, university staff, and sponsors; fostered leadership development and campus culture.

President, ITESO Student Union at ITESO Student Union

May 1, 2024 - May 1, 2024

Relau nched post-pandemic governance, establishing a 4-pillar leadership structure and leading 26 student representatives. Negotiated with university stakeholders to secure funding and support for new initiatives.

Tennis Program Lead & Camp Counselor at Red Pine Camp for Girls

August 31, 2023 - August 31, 2023

Designed a tennis program for 250 campers across 6-16 sessions (two-month long); managed a team of 4 staff, ensuring high-quality instruction and camper engagement; supported administrative operations during pre-camp with logistics for 400+ people.

Tennis Department Head & Camp Counselor at Red Pine Camp for Girls

August 31, 2023 - August 31, 2023

Tennis Department Head & Camp Counselor at Summer Camp, Woodruff

June 1, 2023 - August 1, 2025

Led tennis programming for 250 campers aged 6-16 across two-month sessions; customized curriculum, mentored counselors, and supported camp operations.

President of the ITESO Student Union at ITESO Student Union

January 1, 2023 - May 1, 2024

Re-launched student union post-pandemic, establishing a four-pillar leadership structure and coordinating 26 student representatives; negotiated with university stakeholders to secure funding and support for new initiatives; organized workshops and networking events to strengthen student engagement.

Volunteer at MATIF Foundation

January 1, 2023 - January 1, 2023

Collaborated with a 3-person team to strengthen women-led businesses through brand identity, product development, and packaging design; created business plan and market positioning for Lozor, a crochet brand, enabling product diversification and stronger market presence.

Brand Designer / Project Lead at MATIF Foundation

January 1, 2023 - January 1, 2023

Collaborated with a 3-person team to strengthen women-led businesses through brand identity, product development, and packaging design. Created a business plan and market positioning for Lozor, an crochet brand, enabling product diversification and stronger market presence.

Strategy Intern at MATI Foundation

August 1, 2022 - January 1, 2023

Collaborated with a three-person team to strengthen women-led businesses through brand identity, product development, and packaging design; contributed to market positioning and design strategy for portfolio brands.

Graphic Designer & Content Creator at Altos Marketing

March 1, 2022 - September 1, 2024

Created high-impact social media creatives and marketing collateral for clients in fashion, furniture, and medical industries; maintained consistent visuals across brand guidelines; utilized Photoshop, Illustrator, and Canva to develop cohesive content.

Volunteer Visual Designer at Christ Redeemer Church

January 1, 2021 - December 31, 2024

Served as the primary designer for weekly announcements and event promotions, creating cohesive visual themes and ensuring brand consistency across church communications.