Michelle Remus
In a saturated market, aesthetic appeal is only half the battle. As a Strategic Designer, I view branding as an optimization problem: every visual element must serve a specific, logical purpose in the user journey.
About
In a saturated market, aesthetic appeal is only half the battle. As a Strategic Designer, I view branding as an optimization problem: every visual element must serve a specific, logical purpose in the user journey. My approach deconstructs complex business goals into cohesive systems that drive clarity, retention, and measurable growth.
I have a proven track record of translating abstract concepts into structured frameworks. Whether I am consolidating multiple brands under a single corporate identity or refreshing a premium product’s shelf appeal through strategic packaging, I ensure every output aligns with the broader business roadmap.
- 4 years' experience
- Joined November 2025
Skills· 25
Languages
- Spanish; CastilianFluent
- EnglishFluent
Industry experience
- Education
- Media & Entertainment
- Professional Services
- Software & Internet
- Other
Work experience· 20 roles
Designed and led tennis program for 250 campers ages 6-16 across two month-long sessions; tailored curriculum to camper needs and coaching strengths. Managed a team of 4 staff, ensuring high-quality instruction and camper engagement. Supported administrative operations during pre-camp, streamlining prep and logistics for 400+ people.
Managed social media strategy for 6 brands, doubling engagement rates and growing Instagram followers by 30% within 3 months. Conducted customer research and presented data-driven strategies to leadership, aligning campaigns with target audience insights. Designed and executed digital campaigns that increased reach by 25% and strengthened client positioning. Oversaw logistics for 2 public workshops, engaging community members in environmental education and conservation practices.
Directed the visual identity and strategy for 6 brands, designed cohesive social assets, and executed digital campaigns to increase reach and engagement; implemented data-driven visual storytelling and grew Instagram followers by 30%.
Education
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