Social Media Manager / Content Manager at Cupcakes & Curls

Owned end-to-end social media strategy, content creation, and publishing for the Cupcakes & Curls brand across YYC, driving sustained audience growth and engagement. Built strategic partnerships with 50+ brands across Canada and the U.S., collaborating on giveaways and co-branded marketing initiatives. Produced high-performing photo, video, and short-form content across fitness, food, fashion, and lifestyle verticals. Designed and executed content that consistently engaged an audience of 6,700+ followers, establishing brand credibility and repeat engagement. Wrote and edited press releases, campaign messaging, and brand-aligned content across digital channels; managed ongoing campaign status updates, proof-of-posting documentation, and performance reporting. Coordinated campaign logistics including locations, installations schedules, and contracts. Served as a primary point of contact for client communications related to billing and payments. Contributed to client brainstorms and plann

Account Manager at Bell Media

Managed client accounts in Salesforce, supporting Account Executives and confirming campaign availability and timelines. Coordinated multi-deadline-driven OOH campaigns; collaborated with media owners, agencies, and vendors across Canada to ensure campaigns met or exceeded strategic and contractual objectives. Supported campaign strategy and execution through accurate CRM tracking, forecasting, and documentation. Authored and edited press releases, messaging, and brand-aligned content; planned and executed campaigns end-to-end.