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I’ve led social media for clubs, athletes, and brands, developing and implementing social media strategies, editorial briefs, and cross‑functional collaborations that drive engagement and growth. I’ve partnered with creative, commercial, and data teams to produce timely content and manage multi‑channel campaigns. I’m passionate about events, sports marketing, PR, creative storytelling, and the cultural world that shapes them. I’ve built lasting relationships with internal and external stakeholders and enjoy shaping creative direction and launch strategies for joint campaigns and product initiatives.…I’ve led social media for clubs, athletes, and brands, developing and implementing social media strategies, editorial briefs, and cross‑functional collaborations that drive engagement and growth. I’ve partnered with creative, commercial, and data teams to produce timely content and manage multi‑channel campaigns. I’m passionate about events, sports marketing, PR, creative storytelling, and the cultural world that shapes them. I’ve built lasting relationships with internal and external stakeholders and enjoy shaping creative direction and launch strategies for joint campaigns and product initiatives.

Miguel Speck

Social Media Manager, Brand Strategist, Creative Director, +6

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I’ve led social media for clubs, athletes, and brands, developing and implementing social media strategies, editorial briefs, and cross‑functional collaborations that drive engagement and growth. I’ve partnered with creative, commercial, and data teams to produce timely content and manage multi‑channel campaigns. I’m passionate about events, sports marketing, PR, creative storytelling, and the cultural world that shapes them. I’ve built lasting relationships with internal and external stakeholders and enjoy shaping creative direction and launch strategies for joint campaigns and product initiatives.…I’ve led social media for clubs, athletes, and brands, developing and implementing social media strategies, editorial briefs, and cross‑functional collaborations that drive engagement and growth. I’ve partnered with creative, commercial, and data teams to produce timely content and manage multi‑channel campaigns. I’m passionate about events, sports marketing, PR, creative storytelling, and the cultural world that shapes them. I’ve built lasting relationships with internal and external stakeholders and enjoy shaping creative direction and launch strategies for joint campaigns and product initiatives.

Available to hire

I’ve led social media for clubs, athletes, and brands, developing and implementing social media strategies, editorial briefs, and cross‑functional collaborations that drive engagement and growth. I’ve partnered with creative, commercial, and data teams to produce timely content and manage multi‑channel campaigns. I’m passionate about events, sports marketing, PR, creative storytelling, and the cultural world that shapes them. I’ve built lasting relationships with internal and external stakeholders and enjoy shaping creative direction and launch strategies for joint campaigns and product initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Portuguese

Fluent

Work Experience

Head of Strategy at Oakley

January 1, 2021 - October 27, 2025

Plan, create, and write compelling content; develop and execute global social media strategies. Maintain key relationships with internal and external stakeholders. Partner with PR teams to support media events, product launches, and campaigns ensuring seamless digital and PR integration. Lead partnerships with other brands and launch strategy for joint Oakley campaigns and products. Supported 10 GTMs and 25+ campaigns with strategic planning, execution frameworks, and social media delivery. Contributed to achieving 180M total views as part of Culture 2025 campaign rollout. Developed editorial collaboration briefs and coordinated execution with athletic management teams.

Commercial Agent & Community Manager at Independent / Freelance

December 31, 2021 - December 31, 2021

Acted as a commercial agent and community manager for 7 players. Developed social media strategies to grow their brands and ensured alignment with commercial arrangements.

Social Media Manager & Brand Partnerships

December 31, 2019 - December 31, 2019

Managed multiple football players’ accounts. Built a community with a total of 25M followers. Championed and managed commercial partnerships for the client roster. Developed social media strategies and brand management on relevant channels. Collaborated daily with creative, commercial, and data teams to produce timely and relevant content.

Operations & Partnerships Lead

December 31, 2018 - December 31, 2018

Managed day-to-day operations. Fostered and maintained the strategic partnership with Atlético Paranaense. Pioneered Manchester United’s Spanish-language digital presence on X (formerly Twitter), expanding access to a global fan base of over 500M Spanish speakers. Managed existing and new partnerships of the athletic roster. Developed and implemented social media strategies and brand management on relevant channels. Collaborated daily with creative, commercial, and data departments to produce timely content.

Co-Founder at Football Factory

December 31, 2014 - December 31, 2014

Co-founded Football Factory; goal-oriented creative strategist with 10+ years of experience across marketing, campaign strategy, brand management, content production, athlete collaborations, and product marketing. Led social media for clubs, athletes, and brands; built collaborations; oversaw content production and brand management.

Commercial Agent & Community Manager at Football Factory

January 1, 2019 - January 1, 2021

Acted as a commercial agent and community manager for 7 players; developed and managed social media strategies; ensured compliance with commercial arrangements; nurtured relationships with players and partners; supported growth of personal brands and audiences.

Social Media Manager at Football Factory (roster)

January 1, 2017 - January 1, 2019

Managed multiple football players' accounts with a combined following of 25M; championed and managed commercial partnerships for the athlete roster; developed and implemented social media strategies and brand management on relevant channels; collaborated daily with creative, commercial, and data teams to produce timely and relevant content; passionate about events, sports marketing, PR, and storytelling.

Operations Manager at Football Factory

January 1, 2016 - January 1, 2018

Managed day-to-day operations; fostered and maintained strategic partnership with Atlético Paranaense; pioneered Manchester United's Spanish-language digital presence on X (formerly Twitter), expanding access to a global fan base of over 500M Spanish speakers; managed existing and new partnerships for the athlete roster.

Co-Founder at Football Factory

January 1, 2012 - January 1, 2014

Co-founded Football Factory; built initial brand and operations; led early product/brand development and partnerships to establish the business and its social media footprint.

Head of Strategy at Oakley (part of EssilorLuxottica)

January 1, 2021 - Present

Plan, create, and write compelling content; develop and execute global social media strategies; maintain relationships with internal and external stakeholders; lead partnerships with other brands; shape creative direction and launch strategy for joint Oakley campaigns and products; supported GTM and more than 25 campaigns with strategic planning, execution frameworks, and social media delivery; contributed to 180M views as part of the Culture 2025 campaign rollout; developed editorial collaboration briefs and coordinated execution with athletic management teams.

Commercial Agent & Community Manager at Self-employed / Independent

January 1, 2019 - January 1, 2021

Acted as a commercial agent and community manager for 7 players. Developed social media strategies to grow their brands and ensure compliance with commercial arrangements. Scouted and maintained relationships within Latin America and Europe.

Social Media Manager / Brand Partnerships at Independent / Athlete roster

January 1, 2017 - January 1, 2019

Managed multiple football players’ accounts; community total of 25M followers. Championed and managed commercial partnerships for client roster. Developed and implemented social media strategies and brand management on relevant channels. Collaborated daily with creative, commercial, and data departments to produce timely and relevant content.

Operations Manager at Independent / Atlético Paranaense partnership; Manchester United Spanish-language digital presence

January 1, 2016 - January 1, 2018

Managed day-to-day operations. Fostered and maintained strategic partnerships with Atlético Paranaense. Pioneered Manchester United's Spanish-language digital presence on X (formerly Twitter), expanding access to a global fan base of over 500M Spanish speakers. Managed existing and new partnerships of our athletic roster.

Social Media & Partnerships (Independent) at Independent / Athlete roster

January 1, 2012 - January 1, 2014

Developed and implemented social media strategies and brand management on relevant channels; collaborated with creative, commercial, and data teams to produce timely and relevant content; built partnerships and managed roster growth.