Available to hire
I am a hands-on senior graphic designer with extensive experience in creating high-impact visual communication across brand, campaign, digital, and print environments. I specialize in translating strategic ideas into clear, engaging design solutions that connect with audiences while maintaining strong brand consistency and visual craft. My background in design, art direction, and creative production allows me to focus on typography, layout, imagery, and storytelling, ensuring every output is thoughtful and effective across multiple formats.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Senior Art Director at Channel 9, Sydney
January 1, 2024 - August 31, 2024Spearheaded the creative development and execution of design projects to enhance Channel 9’s visual identity. Directed video and photo shoots from location selection to final production. Created digital sketches, storyboards, and timelines for Channel 9 Total TV projects.
Creative Director at Amway, ANZ & Europe
September 1, 2020 - September 30, 2023Led global campaigns for brand launches, overseeing cross-regional design teams and ensuring brand consistency across multiple platforms. Championed the creative vision for major campaigns while maintaining brand consistency. Delivered impactful designs across print, digital, and video, optimizing resources for a 30% improvement in project delivery times.
Head of Creative at Hungry Jack’s, Sydney
July 1, 2017 - July 31, 2020Managed the in-house design studio, overseeing marketing material creation from concept to execution. Enhanced the brand’s visual identity across various media, resulting in a 50% increase in brand awareness and a 20% sales boost after a brand redesign.
Art Director / Senior Designer at Ogilvy
June 1, 2013 - June 30, 2014Worked on campaigns for major brands like Qantas, Telstra, American Express, and Hyundai, developing creative concepts for advertising and multimedia.
Creative Director at Ocean Media
May 1, 2008 - March 31, 2013Oversaw design and production for international magazines, trade shows, and special events. Supervised photo shoots to ensure alignment with creative vision and brand guidelines.
Senior Art Director at Channel 9
August 1, 2024 - October 6, 2025Led creative development and execution of design projects to enhance Channel 9's visual identity. Directing video and photo shoots from location selection to final production. Creating digital sketches, storyboards, timelines for Channel 9 Total TV projects.
Head of Creative at Hungry Jack’s
July 1, 2020 - October 6, 2025Led the in-house design studio, overseeing branding and marketing material creation from concept to execution. Enhanced the brand’s visual identity across various media, resulting in a 50% increase in brand awareness and a 20% sales boost after a brand redesign.
Art Director / Senior Designer at Ogilvy
June 1, 2014 - October 6, 2025W ork ed on campaigns for major brands like Qantas, Telstra, American Express, Hyundai, developing creative concepts for advertising and multimedia.
Creative Director at Ocean Media
March 1, 2013 - October 6, 2025Oversaw design and production for international magazines, trade shows, and special events. Supervised photo shoots to ensure alignment with creative vision and brand guidelines.
Senior Art Director at Channel 9, Sydney
August 1, 2024 - October 6, 2025Led creative development and execution of design projects to enhance Channel 9's visual identity. Directed video and photo shoots from location selection to final production. Created digital sketches, storyboards, timelines for Channel 9 Total TV projects.
Creative Director at Amway, ANZ & Europe
September 1, 2023 - October 6, 2025Led global campaigns for brand launches, oversaw design teams and ensured brand consistency across multiple platforms. Championed the creative vision for major campaigns while maintaining brand consistency. Delivered impactful designs across print, digital, and video, optimizing resources for a 30% improvement in project delivery times.
Head of Creative at Hungry Jack's, Sydney
July 1, 2020 - October 6, 2025Managed the in-house design studio, overseeing marketing material creation from concept to execution. Enhanced the brand's visual identity across various media, resulting in a 50% increase in brand awareness and a 20% sales boost after a brand redesign.
Art Director / Senior Designer at Ogilvy
June 1, 2014 - October 6, 2025Worked on campaigns for major brands like Qantas, Telstra, American Express, Hyundai, developing creative concepts for advertising and multimedia.
Creative Director at Ocean Media
March 1, 2013 - October 6, 2025Over saw design and production for international magazines, trade shows, and special events. Supervised photo shoots to ensure alignment with creative vision and brand guidelines.
Senior Art Director at Channel 9
January 1, 2024 - October 28, 2025Led the creative development and execution of design projects, enhancing Channel 9’s visual identity. Directed video and photo shoots, from selecting locations to final production. Developed digital sketches, storyboards, timelines, and budgets for Channel 9 Total TV projects.
Creative Director at Amway Esan
September 1, 2023 - September 1, 2023Led a global team of Art Directors, Senior Designers, and Copywriters across Europe, South Africa, and ANZ, ensuring cohesive design direction. Spearheaded the creative vision for major campaigns, maintaining brand consistency and pushing the boundaries of visual storytelling. Executed diverse projects across print, digital, and video mediums, delivering impactful designs that resonated with target audiences. Streamlined design processes and optimized resources, resulting in a 30% improvement in project delivery times while maintaining top-tier quality.
Head of Creative at Hungry Jack’s
July 1, 2020 - July 1, 2020Led the in-house design studio, managing the creation of marketing materials from concept to execution. Drove the brand’s visual identity across digital, print, and video, resulting in a 50% increase in brand awareness. Redesigned Hungry Jack’s brand look, increasing sales by 20% within five months.
Head of Creative at WPP
June 1, 2017 - June 1, 2017Managed all visual communications for WPP, including print, digital, and interactive design. Developed and executed design projects that supported various campaigns and initiatives. Optimized workflows, boosting project delivery while maintaining high-quality output.
Art Director / Senior Designer at 360° Marketing
June 1, 2014 - June 1, 2014Led a creative team in producing visually compelling materials aligned with brand strategy. Managed end-to-end creative projects, including new media production and marketing collateral.
Creative Director at Ocean Media
March 1, 2013 - March 1, 2013Directed the design and production for three international magazines, trade shows, and special events. Supervised photo shoots, ensuring alignment with the creative vision and brand guidelines.
Art Director / Senior Designer at Ogilvy
May 1, 2008 - May 1, 2008Worked on major brands like Qantas, Telstra, American Express, and Hyundai, developing creative concepts for advertising campaigns, packaging, and multimedia.
Freelance Snr Designer / Art Director at Event-Central
January 1, 2025 - January 1, 2026Designed and art-directed branded experiences for major conferences, roadshows, and live events, translating event concepts into compelling visual narratives.
Creative Director at Amway ESAN
January 1, 2020 - January 1, 2024Directed creative teams across Europe, South Africa, and ANZ, developing localized designs for 24 markets in 22 languages.
Head of Creative at Hungry Jack's
January 1, 2017 - January 1, 2020Managed in-house creative production, delivering packaging, in-store promotions, and campaign visuals.
Senior Graphic Designer | Art Director at WPP | Ogilvy | 360° Marketing | Ocean Media
January 1, 2006 - January 1, 2017Designed and executed advertising campaigns, brand identities, and editorial layouts for clients including Qantas, Telstra, and American Express.
Education
Fine Arts Degree at École des Beaux-Arts, Paris, France
January 11, 2030 - October 6, 2025Diploma of Arts at Escola Veiga Beirão, Lisbon, Portugal
January 11, 2030 - October 6, 2025Bachelor of Chinese Arts & Culture at Beijing Language & Culture University, Beijing, China
January 11, 2030 - October 6, 2025Diploma of Photography & Video at Academy of Visual Arts, Macau
January 11, 2030 - October 6, 2025Fine Arts Degree at École des Beaux-Arts, Paris, France
January 11, 2030 - October 6, 2025Diploma of Arts at Escola Veiga Beirão, Lisboa, Portugal
January 11, 2030 - October 6, 2025Bachelor of Chinese Arts & Culture at Beijing Language & Culture University, China
January 11, 2030 - October 6, 2025Diploma of Photography & Video at Academy of Visual Arts, Macau
January 11, 2030 - October 6, 2025Fine Arts Degree - Design & Communication at École des Beaux Arts, Paris, France
January 11, 2030 - October 28, 2025Diploma of Arts at Escola Veiga Beirão, Lisboa, Portugal
January 11, 2030 - October 28, 2025Bachelor of Chinese Arts and Culture at Beijing Language and Culture University, China
January 11, 2030 - October 28, 2025Diploma of Photography & Video at Academy of Visual Arts, Macau
January 11, 2030 - October 28, 2025Fine Arts Degree in Design & Communication at École des Beaux Arts
January 1, 2006 - January 1, 2009Diploma of Arts at Escola Veiga Beirão
January 1, 2003 - January 1, 2005Bachelor of Chinese Arts and Culture at Beijing Language and Culture University
January 1, 2012 - January 1, 2015Diploma of Photography & Video at Academy of Visual Arts
January 1, 2010 - January 1, 2012Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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