Hi, I’m Miguel Angel Molina Rivas, a marketing professional based in Madrid, Spain, with experience in campaign execution, brand positioning, digital growth, CRM management, and cross-functional collaboration. I’ve led integrated marketing efforts at Universidad Cardinal Miguel Obando Bravo (UNICA), including branding, demand generation, and admissions operations, driving cohesive messaging across channels. I value clear briefs, timelines, and stakeholder alignment to deliver measurable results. I translate business priorities into structured marketing plans, manage cross-functional execution, and optimize performance through analytics and disciplined project management. My work spans multi-channel digital campaigns, CRM processes, and brand storytelling, with metrics such as 7.3M views, 133.3K interactions, and 396.4K visits in 2025, while supporting enrollment growth from 362 in 2023 to 784 in 2025.

Miguelangel Molina Rivas

Hi, I’m Miguel Angel Molina Rivas, a marketing professional based in Madrid, Spain, with experience in campaign execution, brand positioning, digital growth, CRM management, and cross-functional collaboration. I’ve led integrated marketing efforts at Universidad Cardinal Miguel Obando Bravo (UNICA), including branding, demand generation, and admissions operations, driving cohesive messaging across channels. I value clear briefs, timelines, and stakeholder alignment to deliver measurable results. I translate business priorities into structured marketing plans, manage cross-functional execution, and optimize performance through analytics and disciplined project management. My work spans multi-channel digital campaigns, CRM processes, and brand storytelling, with metrics such as 7.3M views, 133.3K interactions, and 396.4K visits in 2025, while supporting enrollment growth from 362 in 2023 to 784 in 2025.

Available to hire

Hi, I’m Miguel Angel Molina Rivas, a marketing professional based in Madrid, Spain, with experience in campaign execution, brand positioning, digital growth, CRM management, and cross-functional collaboration. I’ve led integrated marketing efforts at Universidad Cardinal Miguel Obando Bravo (UNICA), including branding, demand generation, and admissions operations, driving cohesive messaging across channels. I value clear briefs, timelines, and stakeholder alignment to deliver measurable results.

I translate business priorities into structured marketing plans, manage cross-functional execution, and optimize performance through analytics and disciplined project management. My work spans multi-channel digital campaigns, CRM processes, and brand storytelling, with metrics such as 7.3M views, 133.3K interactions, and 396.4K visits in 2025, while supporting enrollment growth from 362 in 2023 to 784 in 2025.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Head of Marketing & Sales at Universidad Cardinal Miguel Obando Bravo (UNICA)
January 1, 2022 - Present
Lead integrated marketing strategy and execution, aligning brand positioning, demand generation, and growth objectives. Translate business priorities into structured marketing plans across content, digital campaigns, website, CRM, and admissions operations. Manage campaign execution across internal stakeholders, ensuring alignment on briefs, timelines, approvals, and delivery. Led institutional rebranding and website coordination, strengthening message consistency, brand positioning, and user experience. Implemented CRM processes that improved lead tracking, funnel visibility, follow-up discipline, and commercial coordination. Executed multichannel digital marketing strategies contributing to 7.3M views, 133.3K interactions, and 396.4K visits in 2025, while supporting enrollment growth from 362 in 2023 to 784 in 2025.
Event Assistant at St. Edward’s University
January 1, 2021 - May 1, 2021
Supported live event execution across 10 NCAA Division II sports, coordinating operations, social media coverage, audience engagement, and on-site activations in fast-paced environments.
Social Media Manager & Content Creator at UNICA
June 1, 2020 - August 1, 2020
Executed social media and content strategies to improve brand visibility, audience engagement, and digital presence. Monitored content performance and audience behavior to optimize results and keep communication aligned with organizational goals.

Education

Bachelor of Business Administration at St. Edward's University
January 1, 2018 - January 1, 2022
Master in Marketing & Sales Management at EAE Business School
January 1, 2025 - April 20, 2026

Qualifications

Brand Strategy and Positioning
January 1, 2022 - April 20, 2026
Emotional Intelligence for Effective Leadership
January 1, 2024 - April 20, 2026

Industry Experience

Education, Professional Services, Media & Entertainment