AI Developer (B2B) at Kodly

Led LinkedIn channel strategy as the brand's primary platform for awareness, thought leadership, and product and event communications, driving organic reach and positioning Kodly within the eCommerce and technology sector. Produced end-to-end content — graphic assets using Canva Pro and Affinity Designer, and copywriting — ensuring a consistent and high-quality brand voice across all publications. Planned and executed the go-to-market communication strategy for a flagship in-person event, managing lead generation and outreach that secured ~90 attendees across C-suite and director-level profiles from brands including TAP, Worten, SIBS, Repsol, Vodafone, Salsa Jeans, Santander, Samsung and Grupo Nabeiro. Developed and coordinated digital events and webinars as inbound tools to attract and qualify potential clients. Used LinkedIn strategically for prospecting and outreach, identifying and engaging high-value leads in alignment with business development objectives.

Paid Media Specialist at Crunch Equation

Planned, managed and optimised paid social campaigns across Meta, X (twitter) and other platforms for B2B clients including casinos, eCommerce and sports brands. Collaborated with Brand, Content teams to align targeting, messaging and creative strategy across campaigns. Oversaw performance analysis, monitoring KPIs such as CTR, CPC and conversions to improve campaign efficiency. Contributed to paid media reports and strategic planning by identifying trends, optimisation opportunities and platform best practices.

Digital Marketing Manager at Venue Agency – Communications & Marketing

Led paid media strategies across Meta and Google Ads for multiple clients, balancing brand awareness with performance and conversion goals. Designed and executed funnel-based campaign structures, guiding users from awareness to conversion and improving overall campaign effectiveness. Scaled a new brand from 0 to 37K Instagram followers in under a year through a combined organic and paid approach. Worked closely with designers, videographers and marketers to deliver cohesive and performance-driven campaigns. Managed CMS platforms (WordPress, Squarespace) and supported email marketing initiatives to nurture leads and drive retention. Analysed performance using GA4, Metricool and Meta Analytics to continuously optimise campaigns and improve ROI.

Microsoft Champion & Digital Marketing Trainee at CPC Distribution – Tech Distributor (B2B)

Developed and executed monthly and quarterly marketing plans in collaboration with Microsoft, including email and telemarketing campaigns. Coordinated with Microsoft European teams to align strategies, metrics and KPIs. Supported sales initiatives through marketing-driven campaigns, contributing to increased sales of PC bundles with Microsoft operating systems. Reported on campaign performance and sales outcomes to inform optimisation decisions.