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I'm Miguel, a data-driven marketing specialist with a proven track record in driving growth through strategic Meta and Google Ads campaigns across dental, e-commerce, and SaaS. I excel at landing page optimization, lead generation, and performance marketing, delivering high ROI and measurable improvements. I design full-funnel paid media strategies, coordinate creatives and messaging, and automate lead capture and nurturing to shorten cycle times and boost pipeline efficiency. I collaborate closely with clients, content teams, and communities to maintain visibility and alignment across channels.…I'm Miguel, a data-driven marketing specialist with a proven track record in driving growth through strategic Meta and Google Ads campaigns across dental, e-commerce, and SaaS. I excel at landing page optimization, lead generation, and performance marketing, delivering high ROI and measurable improvements. I design full-funnel paid media strategies, coordinate creatives and messaging, and automate lead capture and nurturing to shorten cycle times and boost pipeline efficiency. I collaborate closely with clients, content teams, and communities to maintain visibility and alignment across channels.

Miguel Angelo Gonçalves

Marketing Strategist, Growth Marketer, Content Creator, +2

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I'm Miguel, a data-driven marketing specialist with a proven track record in driving growth through strategic Meta and Google Ads campaigns across dental, e-commerce, and SaaS. I excel at landing page optimization, lead generation, and performance marketing, delivering high ROI and measurable improvements. I design full-funnel paid media strategies, coordinate creatives and messaging, and automate lead capture and nurturing to shorten cycle times and boost pipeline efficiency. I collaborate closely with clients, content teams, and communities to maintain visibility and alignment across channels.…I'm Miguel, a data-driven marketing specialist with a proven track record in driving growth through strategic Meta and Google Ads campaigns across dental, e-commerce, and SaaS. I excel at landing page optimization, lead generation, and performance marketing, delivering high ROI and measurable improvements. I design full-funnel paid media strategies, coordinate creatives and messaging, and automate lead capture and nurturing to shorten cycle times and boost pipeline efficiency. I collaborate closely with clients, content teams, and communities to maintain visibility and alignment across channels.

Available to hire

I’m Miguel, a data-driven marketing specialist with a proven track record in driving growth through strategic Meta and Google Ads campaigns across dental, e-commerce, and SaaS. I excel at landing page optimization, lead generation, and performance marketing, delivering high ROI and measurable improvements.

I design full-funnel paid media strategies, coordinate creatives and messaging, and automate lead capture and nurturing to shorten cycle times and boost pipeline efficiency. I collaborate closely with clients, content teams, and communities to maintain visibility and alignment across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Campaign Manager at Ignite Growth

April 1, 2023 - Present

Managed and scaled 40+ Meta and Google Ads campaigns across dental niches (implants, Invisalign, general dentistry), generating £500K+ in attributed revenue. Built and optimized high-converting landing pages using Unbounce, Heyflow, and Typeform, achieving measurable improvements in lead quality and conversion rates. Developed full-funnel paid media strategies tailored to each client’s goals, integrating ads creatives, messaging, and targeting with funnel stages. Implemented automated lead capture and nurturing workflows via Zapier and GoHighLevel, reducing response times and improving pipeline efficiency. Collaborated with clients to adapt messaging and strengthen community engagement, using social media and newsletters to maintain visibility. Collaborated with content and creative teams to ensure alignment between ad messaging and landing page experience. Produced reports, analyzing KPIs to provide data-driven recommendations and improve communication plans.

Digital Marketing Specialist & Business Development at Logrise

April 2, 2021 - November 2, 2022

Adapted global marketing and communications strategies to Portuguese, Spanish, and English markets, ensuring cultural relevance and consistency with brand identity. Developed and executed local communications plans, including branded content, organic social strategies, and press-style announcements. Coordinated events, building community presence across multiple markets. Managed integrated campaigns (Google, Meta, LinkedIn), creating digital editorial calendars for blogs, social media, and newsletters. Conducted market research and competitor analysis to identify co-branding opportunities and optimize positioning. Monitored online conversations and community feedback across social platforms, using insights to adapt strategies and engagement initiatives.

Market Assistant at Quintas Vales Lagoa

April 1, 2021 - October 1, 2022

Supported local marketing activities, assisting with events, partnerships, and community engagement; contributed to branding, content, and communications across multiple markets.