SG

Sérgio Gonçalves

Available to hire

I design, scale, and lead complex digital products where product, technology, and business meet design.

About

I design, scale, and lead complex digital products where product, technology, and business meet design. With 13+ years across SaaS, aviation, IIoT, luxury, fintech, and healthtech, I’ve repeatedly turned operational complexity into interfaces and experiences that work under real-world pressure.

  • 13 years' experience
  • Joined September 2026

Languages

  • PortugueseFluent
  • EnglishAdvanced
  • Spanish; CastilianIntermediate

Industry experience

  • Software & Internet
  • Transportation & Logistics
  • Healthcare
  • Consumer Goods
  • Manufacturing
  • Financial Services
  • Media & Entertainment
  • Professional Services
  • Telecommunications

Work experience· 6 roles

Senior UX/UI Product Designer (Consultant) · Airbus (via IT Consultancy)Mar 2023 – Mar 2024 · 1 yr 1 mo

Designed safety-critical interfaces for aviation professionals operating in high-risk environments. Supported complex operational decision-making through UX/UI design. Contributed to a scalable multi-platform design system improving consistency and accessibility. Built interactive prototypes and conducted usability testing with users and stakeholders, collaborating with product and engineering teams within Agile delivery environments.

Senior UX/UI Product Designer · AnovaMar 2020 – Dec 2022 · 2 yrs 10 mos

Designed IIoT software interfaces for industrial environments, translating complex real-time data into actionable operational insights for critical infrastructure. Led UX/UI design for industrial dashboards and workflow tools enabling real-time decision-making for field operations teams. Built and maintained a modular design system across web, mobile, and desktop, reducing cross-platform UI inconsistencies and cutting component duplication by ~35%. Ran iterative usability testing cycles, feeding validated insights into sprint planning and product backlog prioritization, and contributed to product strategy discussions aligned with KPIs and OKRs.

Head of Design & Project Manager · Marvil56Jan 2017 – Feb 2019 · 2 yrs 2 mos

Directed a team of 5 designers and developers across concurrent luxury, retail, industrial, and health client engagements. Owned end-to-end project management including scoping, planning, resource allocation, risk management, and client communication. Introduced structured user research and usability testing practices to improve the quality and credibility of design decisions. Delivered scalable design systems and prototypes supporting client digital transformation initiatives.

UX/UI Product Designer · FARFETCHJan 2015 – Jan 2016 · 1 yr 1 mo
Design Director & Product Delivery Lead · Independent Consultant (Freelance)Jun 2013 – Present · 13 yrs 6 mos
Design Consultant · #1 Brand GalleryJan 2013 – Jan 2014 · 1 yr 1 mo

Education

Bachelor's Degree - Communication Design · Universidade Lusofona2010 – 2013

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