I’m a Communication Specialist with a strong background in social media strategy, multilingual content, and customer experience, with a focus on Spanish and English-language markets. I’ve worked across companies like Ipsos iSay, Telus International, and Genpact, combining communication, support, and analysis to improve engagement and customer satisfaction. What sets me apart is my ability to bridge content, customer insights, and cross-team coordination to deliver clear, impactful communication that resonates with users.
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A relevant example is a retention campaign I developed at Ipsos iSay, targeting members who were reaching their three-month milestone on the platform.
The main objective was to reduce user churn at this critical point and increase engagement by encouraging members to stay active and participate in more surveys.
I designed a marketing plan based on segmentation and personalization, leveraging both email and in-platform notifications, with a friendly tone adapted to each market across Europe. The campaign also incorporated gamification elements, such as bonus points, to further incentivize participation.
We measured success through clear KPIs: retention rates compared to previous user performance, open and click-through rates for communications, and an increase in survey completion rates following the campaign.
The outcome was a noticeable improvement in retention and engagement across all targeted markets, demonstrating that a personalized approach combined with precise timing can have a direct impact.
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