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I’m a Paid Social Specialist with 5 years of hands-on experience building and optimizing paid social campaigns across Meta, TikTok, and LinkedIn. I thrive on testing new approaches, staying ahead of industry trends, and turning data into creative, high-performing campaigns. My approach blends strategic planning with creative collaboration, ensuring campaigns are both visually compelling and backed by solid targeting and measurement. I’m always learning, testing, and iterating to drive better results for clients and teams.…I’m a Paid Social Specialist with 5 years of hands-on experience building and optimizing paid social campaigns across Meta, TikTok, and LinkedIn. I thrive on testing new approaches, staying ahead of industry trends, and turning data into creative, high-performing campaigns. My approach blends strategic planning with creative collaboration, ensuring campaigns are both visually compelling and backed by solid targeting and measurement. I’m always learning, testing, and iterating to drive better results for clients and teams.

Mihaela Moroz

Social Media Freelancer, Copywriter, Graphic Designer, +2

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I’m a Paid Social Specialist with 5 years of hands-on experience building and optimizing paid social campaigns across Meta, TikTok, and LinkedIn. I thrive on testing new approaches, staying ahead of industry trends, and turning data into creative, high-performing campaigns. My approach blends strategic planning with creative collaboration, ensuring campaigns are both visually compelling and backed by solid targeting and measurement. I’m always learning, testing, and iterating to drive better results for clients and teams.…I’m a Paid Social Specialist with 5 years of hands-on experience building and optimizing paid social campaigns across Meta, TikTok, and LinkedIn. I thrive on testing new approaches, staying ahead of industry trends, and turning data into creative, high-performing campaigns. My approach blends strategic planning with creative collaboration, ensuring campaigns are both visually compelling and backed by solid targeting and measurement. I’m always learning, testing, and iterating to drive better results for clients and teams.

Available to hire

I’m a Paid Social Specialist with 5 years of hands-on experience building and optimizing paid social campaigns across Meta, TikTok, and LinkedIn. I thrive on testing new approaches, staying ahead of industry trends, and turning data into creative, high-performing campaigns.

My approach blends strategic planning with creative collaboration, ensuring campaigns are both visually compelling and backed by solid targeting and measurement. I’m always learning, testing, and iterating to drive better results for clients and teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Paid Social Media Specialist at Bonneville International

October 1, 2023 - Present

Oversee paid social campaigns across Facebook/Instagram, LinkedIn, and TikTok; setup, targeting, ad creation, and performance monitoring/optimization. Conduct A/B tests on ad copy, visuals, and funnels to maximize ROAS. Refine pixel events, audiences, and targeting; collaborate with account managers to apply best practices. Provide regular performance reports, insights, and recommendations to enhance outcomes. Contribute to creative direction and stay ahead of industry trends to maintain a competitive edge.

Social Media Management Freelancer at Independent / Freelance

June 1, 2020 - June 1, 2023

Developed and managed comprehensive social media strategies for diverse clients (retail, transportation, wellness). Created engaging content (photos, videos, graphics, copy), managed brand presence across Instagram and Facebook, and fostered online communities. Launched and managed paid campaigns on Meta and Google PPC, using A/B testing, precision targeting, and budget optimization to improve ROI. Delivered regular client updates and strategic recommendations.