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For the past decade, I've been building brands through thoughtful, strategic marketing, with the last nine years specializing in social media. I love creating content that not only looks great but also helps businesses connect with their audiences in meaningful ways. Over the years, I've worked with brands in agency and in-house settings, leading social media strategy from start to finish—everything from content planning and creative development to community management, reporting, and performance optimization. No matter the industry, my approach is always the same: understand the audience, tell authentic stories, and create content with intention. At my core, I'm a creative person. Writing, design, photography, and storytelling have always been the things that excite me most, which is what led me to a career in marketing. Today, I enjoy combining those creative passions with data and strategy to create work that delivers real results.…For the past decade, I've been building brands through thoughtful, strategic marketing, with the last nine years specializing in social media. I love creating content that not only looks great but also helps businesses connect with their audiences in meaningful ways. Over the years, I've worked with brands in agency and in-house settings, leading social media strategy from start to finish—everything from content planning and creative development to community management, reporting, and performance optimization. No matter the industry, my approach is always the same: understand the audience, tell authentic stories, and create content with intention. At my core, I'm a creative person. Writing, design, photography, and storytelling have always been the things that excite me most, which is what led me to a career in marketing. Today, I enjoy combining those creative passions with data and strategy to create work that delivers real results.

Mikala Gilroy

Social Media Manager, Digital Marketer, Content Producer, +4

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For the past decade, I've been building brands through thoughtful, strategic marketing, with the last nine years specializing in social media. I love creating content that not only looks great but also helps businesses connect with their audiences in meaningful ways. Over the years, I've worked with brands in agency and in-house settings, leading social media strategy from start to finish—everything from content planning and creative development to community management, reporting, and performance optimization. No matter the industry, my approach is always the same: understand the audience, tell authentic stories, and create content with intention. At my core, I'm a creative person. Writing, design, photography, and storytelling have always been the things that excite me most, which is what led me to a career in marketing. Today, I enjoy combining those creative passions with data and strategy to create work that delivers real results.…For the past decade, I've been building brands through thoughtful, strategic marketing, with the last nine years specializing in social media. I love creating content that not only looks great but also helps businesses connect with their audiences in meaningful ways. Over the years, I've worked with brands in agency and in-house settings, leading social media strategy from start to finish—everything from content planning and creative development to community management, reporting, and performance optimization. No matter the industry, my approach is always the same: understand the audience, tell authentic stories, and create content with intention. At my core, I'm a creative person. Writing, design, photography, and storytelling have always been the things that excite me most, which is what led me to a career in marketing. Today, I enjoy combining those creative passions with data and strategy to create work that delivers real results.

Available to hire

For the past decade, I’ve been building brands through thoughtful, strategic marketing, with the last nine years specializing in social media. I love creating content that not only looks great but also helps businesses connect with their audiences in meaningful ways.

Over the years, I’ve worked with brands in agency and in-house settings, leading social media strategy from start to finish—everything from content planning and creative development to community management, reporting, and performance optimization. No matter the industry, my approach is always the same: understand the audience, tell authentic stories, and create content with intention.

At my core, I’m a creative person. Writing, design, photography, and storytelling have always been the things that excite me most, which is what led me to a career in marketing. Today, I enjoy combining those creative passions with data and strategy to create work that delivers real results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

YouTube

Intermediate

Motion Graphic

Intermediate

Work Experience

Social Media & Digital Marketing Manager at Brahmin Leather Works

June 1, 2025 - Present

Grew Instagram by 15,000+ followers in the first year while increasing engagement by 53% and video views by 25% through performance optimization, trend analysis, and audience insights. Led end-to-end social content strategy and production for short-form video platforms including Instagram Reels and TikTok, driving brand awareness and audience growth through data-informed creative execution. Developed creative briefs and managed cross-functional workflows with creative and photo teams to deliver high-quality content aligned with campaign goals and timelines. Managed and optimized social media channels, overseeing community management efforts to strengthen audience engagement, foster brand loyalty, and drive real-time interaction. Oversaw and strategically allocated a $12,000 annual paid social budget to maximize reach, impressions, and ROI.

Team Bonding at Sought to n? (Stoughton), MA

January 1, 2025 - June 30, 2025

Managed social media strategy and execution across Instagram, TikTok, Facebook, and LinkedIn, overseeing content planning, publishing, community management, and performance optimization. Produced the company’s branded podcast from concept to distribution, including guest outreach, scheduling, recording, audio editing, and multi-platform promotion. Generated 256 qualified leads within the first three months through targeted social content, audience engagement strategies, and campaign optimization. Increased overall social engagement by 30%, including 175% growth on Instagram and 156% growth on TikTok, by developing data-driven content strategies centered on short-form video, trend integration, and audience insights.

Social Media Manager at Tiny Bully Branding Agency

March 1, 2022 - October 1, 2023

Managed social media strategy and day-to-day execution for a portfolio of 4–6 client accounts, developing platform-specific content across Facebook, Instagram, Twitter (X), and LinkedIn. Created strategic content calendars, wrote platform-specific copy, and partnered with designers to develop creative concepts aligned with each client’s brand voice and marketing goals. Supported influencer marketing campaigns by sourcing talent, managing creator partnerships, reviewing content, and ensuring deliverables aligned with campaign objectives. Analyzed social performance across client accounts, translating analytics into actionable insights and presenting recommendations to inform future strategy.

Marketing Coordinator (Social Media Support) at Coldwell Banker Real Estate LLC

February 1, 2021 - February 1, 2022

Supported social media strategy and content distribution across 197 Coldwell Banker Realty office channels throughout New England, New York, and New Jersey to ensure consistent brand presence across a large network of local teams. Developed and curated engaging social content libraries through Bambu, providing offices with ready-to-publish assets designed to increase audience engagement, maintain brand consistency, and support lead generation efforts. Created social media resources and provided one-on-one training sessions for real estate agents to help teams effectively leverage digital tools and strengthen their online presence.

Content/Instagram Editor at WAITSTAFF Charley Noble (Coop’s Corners Pub)

October 1, 2019 - August 1, 2020

Instagram edits/cuts for content (Cap Cut).

Social Media Freelance

April 20, 2019 - Present

Developed social media strategies for small businesses and personal brands, creating content strategies to drive audience growth, engagement, and brand awareness across Instagram and TikTok. Built monthly content calendars, creative briefs, and platform-specific content plans tailored to each client’s goals, ensuring consistent brand voice and publishing cadence. Traveled on location to capture content and managed the full production process from shooting and editing to publishing, producing social-first assets clients can repurpose across multiple platforms. Produced short-form video and branded creative using Adobe Premiere Pro, Adobe Creative Cloud, Canva, and InShot while tracking performance analytics to continuously refine content strategy. Launched a client’s TikTok channel from the ground up, generating 10 qualified leads within the first six months through strategic content planning and platform optimization.

Social Media & Web Content Coordinator (Production) at Oceania Productions

April 1, 2019 - October 1, 2019

Redesigned and launched a new company website, improving the brand’s digital presence and creating a more user-friendly experience for B2B clients in the live events industry. Managed daily social media content and channel updates, capturing and sharing behind-the-scenes event experiences to showcase company capabilities and strengthen brand awareness. Improved website search visibility from the second page of Google results to the top five results by developing SEO-optimized web content, enhancing keyword strategy, and improving organic discoverability. Captured, edited, and produced photography from live events across Auckland, creating engaging visual assets for social media, website content, and marketing initiatives.

Social Media Manager / Marketing Coordinator at Destination Weddings Travel Group

January 1, 2017 - April 1, 2019

Managed and monitored brand social media channels, developing and publishing content that maintained brand voice, increased audience engagement, and supported broader marketing initiatives. Compiled weekly social media and website performance reports using Google Analytics and platform insights to identify trends and opportunities to inform content strategy. Built and maintained relationships with hotel and resort partners, coordinating cross-promotional initiatives and gathering updates to create a monthly internal newsletter distributed company-wide. Developed SEO-driven website content, writing three weekly blog posts to improve organic visibility, support search rankings, and drive potential customer leads. Maintained website content and updates, ensuring accurate information, strong user experience, and alignment with evolving brand messaging.