Michael Alberth
I’m Michael Alberth, a social media manager and short-form content creator from Surabaya, Indonesia.
About
I’m Michael Alberth, a social media manager and short-form content creator from Surabaya, Indonesia. With 4+ years of experience, I build multi-channel Instagram and TikTok strategies for fashion, beauty, and lifestyle brands helping content consistently perform through strong creative direction, trend awareness, and clear KPI tracking.
I love taking content from research to final upload: crafting scripts and hooks, shooting mobile-first BTS/Reels/TikTok videos, editing in CapCut, and designing with Canva. From full-time influencer growth at BERT’s ID to project-based campaign work and brand contracts (like Dermies by ERHA), I focus on visual storytelling that fits the brand identity and connects fast with audiences.
- 2 years' experience
- Joined October 2026
Industry experience
- Media & Entertainment
- Consumer Goods
- Education
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Work experience· 10 roles
Directed overall brand identity and produced creative communication assets, generating 326,000+ social media views within 90 days.
Produced short-form Reels and promotional mobile video assets supporting regional campaign initiatives with youth-oriented digital storytelling. Planned, shot, and edited fast-paced promo content under tight turnarounds using mobile editing tools. Achieved Top 4 in an on-the-spot Reels content challenge, demonstrating rapid creative ideation and strong trend execution.
Produced short-form Reels and promotional mobile video assets supporting regional campaign initiatives with youth-oriented digital storytelling. Planned, shot, and edited fast-paced promotional content under tight turnarounds using mobile editing tools. Ranked Top 4 in an on-the-spot Reels content challenge, demonstrating rapid creative ideation and strong execution with trends.
Certifications and awards· 8
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