I’m a branding and visual design leader with a track record of developing comprehensive corporate branding strategies that boost recognition and market presence. At Medable, I spearheaded typography, color palettes, and photography exploration to refresh the brand and create a cohesive visual vocabulary aligned with strategic objectives, while designing a wide range of marketing materials and trade-show experiences. I bring hands-on experience across SaaS and tech, leading design systems, collaborating with cross-functional teams, and mentoring designers to deliver user-centered, high-quality work. My background spans leadership roles at IBM iX, Medable, Resource Ammirati, and I-M Creative, with a strong focus on brand guidelines, print, and digital design that reinforces identity across channels.…I’m a branding and visual design leader with a track record of developing comprehensive corporate branding strategies that boost recognition and market presence. At Medable, I spearheaded typography, color palettes, and photography exploration to refresh the brand and create a cohesive visual vocabulary aligned with strategic objectives, while designing a wide range of marketing materials and trade-show experiences. I bring hands-on experience across SaaS and tech, leading design systems, collaborating with cross-functional teams, and mentoring designers to deliver user-centered, high-quality work. My background spans leadership roles at IBM iX, Medable, Resource Ammirati, and I-M Creative, with a strong focus on brand guidelines, print, and digital design that reinforces identity across channels.WWWW…