Available to hire
Senior Front-End Developer and Design specialist with 19 years of experience building high-performance marketing websites and digital campaign assets for SaaS and financial brands. I specialize in translating Figma designs into pixel-perfect, responsive WordPress and component-driven web experiences with strong accessibility and performance fundamentals.
I actively integrate AI-driven tools into daily development workflows to accelerate delivery and improve output quality. Comfortable owning full web properties end-to-end or collaborating closely with design and marketing teams to deliver measurable business results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Front End Developer at ScalePad
March 1, 2022 - June 1, 2026Sole front-end developer for the marketing division, owning end-to-end front-end architecture, development, and maintenance of the corporate SaaS marketing website and related WordPress web properties. Drove ~20% improvements in Google PageSpeed Insights scores and optimized Core Web Vitals by architecting caching strategies, configuring CDNs, and implementing automated image optimization pipelines to improve SEO and engagement. Built interactive bespoke landing pages and digital campaign assets from scratch using custom CSS and JavaScript, supporting major product launches and strengthening brand positioning. Translated high-fidelity Figma mockups into pixel-perfect, responsive experiences with strict adherence to brand standards and WCAG accessibility guidelines. Integrated AI-assisted tools into daily development workflows (e.g., GitHub Copilot and LLM-based code review) to accelerate build cycles and maintain higher output quality. Optimized site performance and Core Web Vitals to
Front End Developer & Designer at CI Financial
July 1, 2018 - March 1, 2022Engineered public and internal high-traffic web properties across the full development lifecycle within an Agile/Scrum framework, participating in sprint cycles and retrospectives to optimize delivery. Translated complex creative briefs into production-ready digital campaign assets, developing high-performance static and animated programmatic web banners tailored for large-scale financial marketing initiatives. Produced multi-channel multimedia content (including video and podcast assets) to expand brand reach and modernize audience engagement channels. Bridged the gap between creative and technical requirements during design review meetings, collaborating with cross-functional stakeholders to ensure technical feasibility and UI precision.
Lead Web Designer at Intima te Interactive Advertising
August 1, 2014 - July 1, 2018Managed a small front-end team through the full project lifecycle—requirements gathering, design, development, and maintenance—for a portfolio of lead-capture websites. Delivered modern, responsive websites using HTML, LESS, Bootstrap, and PHP, paired with custom logo, banner, and email design to support millions of monthly visitors.
Lead Web Designer at IntimaTe Interactive Advertising
August 1, 2014 - July 1, 2018Managed a small front-end team through the full project lifecycle—requirements gathering, design, development, and maintenance—for a portfolio of lead-capture websites. Delivered modern, responsive websites using HTML, LESS, Bootstrap, and PHP, paired with custom logo, banner, and email design for millions of monthly visitors.
Front End Designer at Bluenotion Inc.
October 1, 2010 - August 1, 2014Designed and built front-end experiences for clients including Rogers, Manulife Financial, HarperCollins, and Mike Holmes.
Design Director at Booty Camp Fitness
April 1, 2007 - June 1, 2010Built and maintained a national-reach website using HTML, CSS, PHP, and MySQL; handled all web, print, email, and video production for the brand.
Education
UI/UX Design at Conestoga College
January 1, 2026 - January 1, 2026Multimedia Desing & Production Technician at Humber College
January 1, 2005 - January 1, 2005Creative Photography at Humber College
January 1, 2002 - January 1, 2003UI/UX Design at Conestoga College
January 1, 2026 - August 17, 2026Multimedia Desig n & Production Technician at Humber College
January 1, 2005 - August 17, 2026Honours List Creative Photography at Humber College
January 1, 2002 - January 1, 2003Qualifications
Asana (Asana Foundations Skill Badge)
January 11, 2030 - August 17, 2026Industry Experience
Financial Services, Software & Internet, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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