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Mike Markin

Available to hire

Hi, I’m Mike Markin. I’m a growth-focused marketer who helps founders turn online businesses, games, and music into loyal customers, players, and fans.

About

Hi, I’m Mike Markin. I’m a growth-focused marketer who helps founders turn online businesses, games, and music into loyal customers, players, and fans. I lived and worked in Argentina for 20 years and I’m bilingual in English and Spanish.

Over the years I’ve built and led marketing programs across tech, gaming, and entertainment, from early-stage startups to established studios. I’m currently based in San Diego, driving growth as a founder and growth consultant with Fluidcore Media.

  • 36 years' experience
  • Joined February 2026

Industry experience

  • Media & Entertainment
  • Gaming
  • Software & Internet
  • Professional Services
  • Other

Work experience· 16 roles

Founder & Growth Consultant · Fluid Core MediaAug 2023 – Present · 3 yrs 4 mos

Founded Fluid Core Media; build and improve marketing funnels (site, lead capture, email follow-up) and connect sites to major ad platforms for owner visibility into what turns visits into sales or bookings. Provide growth-oriented support for small businesses, games, and music; serve as fractional CMO; establish goals and a short plan with specific metrics; enable remote collaboration across teams with clear reporting.

Digital Marketer and Growth Marketing Consultant · Fluidcore MediaJul 2023 – Present · 3 yrs 5 mos

Founder and Growth Marketing Consultant guiding small businesses, games, and music projects through funnel-building and performance optimization. Connects sites to major ad platforms to track visits and convert them into sales or bookings. Supports PC, mobile, and blockchain game teams in acquisition, engagement, and retention from launch planning to promotions and partnerships. Provides fractional CMO support, establishing goals, prioritizing work, and setting clear deadlines with concise reporting to measure progress.

Director · Digit MarketingFeb 2009 – Aug 2023 · 14 yrs 7 mos

Supported The Sandbox Web3 blockchain launch with video, creator, and performance campaigns contributing to 1M+ registrations and early community growth. Helped drive 90M+ mobile downloads across titles via user acquisition and app store improvements. Advised leaders on positioning, launch/relaunch plans, budgets, channel mix, and creative testing; built remote teams across media, creative, and analytics with clear reporting.

Managing Director - Digit Marketing · Digit MarketingFeb 2009 – Aug 2023 · 14 yrs 7 mos
General Manager · Arabian NightsJan 2006 – Jan 2007 · 1 yr 1 mo
Senior Brand Manager · WebzenJan 2005 – Jan 2006 · 1 yr 1 mo
Sr. Brand Manager · WebzenJan 2005 – Jan 2006 · 1 yr 1 mo
Product Marketing Manager · NCSoftJan 2004 – Jan 2005 · 1 yr 1 mo

Education

Bachelors of Arts · University of Southern California1985 – 1990

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