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I’m Mike Markin, a marketing manager with 35 years of experience helping founders turn online businesses, games, and music into loyal customers, players, and fans. I specialize in growth marketing, funnel optimization, cross-channel campaigns, and building scalable systems for startups and established brands. I’m fluent in English and Spanish and love turning data into actionable growth plans. Over the years I’ve led marketing teams as a founder and senior executive across North America and Latin America, collaborating across product, engineering, and creative to deliver measurable results on time and on budget. I’m passionate about mentoring founders and helping them connect with audiences, players, and fans through authentic storytelling and higher-converting experiences.…I’m Mike Markin, a marketing manager with 35 years of experience helping founders turn online businesses, games, and music into loyal customers, players, and fans. I specialize in growth marketing, funnel optimization, cross-channel campaigns, and building scalable systems for startups and established brands. I’m fluent in English and Spanish and love turning data into actionable growth plans. Over the years I’ve led marketing teams as a founder and senior executive across North America and Latin America, collaborating across product, engineering, and creative to deliver measurable results on time and on budget. I’m passionate about mentoring founders and helping them connect with audiences, players, and fans through authentic storytelling and higher-converting experiences.

Mike Markin

Growth Marketer, Marketing Consultant, Brand Strategist, +2

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I’m Mike Markin, a marketing manager with 35 years of experience helping founders turn online businesses, games, and music into loyal customers, players, and fans. I specialize in growth marketing, funnel optimization, cross-channel campaigns, and building scalable systems for startups and established brands. I’m fluent in English and Spanish and love turning data into actionable growth plans. Over the years I’ve led marketing teams as a founder and senior executive across North America and Latin America, collaborating across product, engineering, and creative to deliver measurable results on time and on budget. I’m passionate about mentoring founders and helping them connect with audiences, players, and fans through authentic storytelling and higher-converting experiences.…I’m Mike Markin, a marketing manager with 35 years of experience helping founders turn online businesses, games, and music into loyal customers, players, and fans. I specialize in growth marketing, funnel optimization, cross-channel campaigns, and building scalable systems for startups and established brands. I’m fluent in English and Spanish and love turning data into actionable growth plans. Over the years I’ve led marketing teams as a founder and senior executive across North America and Latin America, collaborating across product, engineering, and creative to deliver measurable results on time and on budget. I’m passionate about mentoring founders and helping them connect with audiences, players, and fans through authentic storytelling and higher-converting experiences.

Available to hire

I’m Mike Markin, a marketing manager with 35 years of experience helping founders turn online businesses, games, and music into loyal customers, players, and fans. I specialize in growth marketing, funnel optimization, cross-channel campaigns, and building scalable systems for startups and established brands. I’m fluent in English and Spanish and love turning data into actionable growth plans.

Over the years I’ve led marketing teams as a founder and senior executive across North America and Latin America, collaborating across product, engineering, and creative to deliver measurable results on time and on budget. I’m passionate about mentoring founders and helping them connect with audiences, players, and fans through authentic storytelling and higher-converting experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Founder & Growth Marketing Consultant at Fluid Core Media

August 1, 2023 - Present

Founder and Growth Marketing Consultant guiding small businesses, games, and music projects through funnel-building and performance optimization. Connects sites to major ad platforms to track visits and convert them into sales or bookings. Supports PC, mobile, and blockchain game teams in acquisition, engagement, and retention from launch planning to promotions and partnerships. Provides fractional CMO support, establishing goals, prioritizing work, and setting clear deadlines with concise reporting to measure progress.

Managing Director - Digit Marketing at Digit Marketing

February 1, 2009 - August 1, 2023

Led The Sandbox Web3 Blockchain launch with video creator and performance campaigns contributing to 1M+ registrations and early community growth. Drove 90M+ mobile downloads across titles like The Sandbox, The Sandbox Evolution, Snoopy, Garfield, and Goosebumps through user acquisition and app store improvements. Advised leadership on positioning, launch and relaunch plans, budgets, channel mix, and creative testing; built remote teams across media, creative, and analytics with clear reporting.

Marketing Consultant - Markin Communications at Markin Communications

January 1, 2001 - January 1, 2009

Planned and ran campaigns across search, SEO, content, email, affiliates, and promotions for Agora Publishing, PC Mall, Yum! Brands, Interactive Gaming Systems and others. Worked with client teams to launch or improve websites and landing pages with clear goals: more leads, more sales, or more qualified inquiries. Reported results in plain language and tied activity to revenue and pipeline to earn repeat work and referrals.

General Manager at Arabian Nights

January 1, 2006 - January 1, 2007

Managed staffing, daily operations, and local marketing to improve guest experience and gain more repeat visits. Prepared the business for sale and sold the concept in 2007. Built first-hand experience running a small business in LATAM, including suppliers, staffing, and local regulations.

Sr. Brand Manager at Webzen

January 1, 2005 - January 1, 2006

Conducted market and competitor research to refine positioning and key messages for US players. Coordinated with Korea HQ to align global and regional plans and adapt creative and channels for North America. Shared player and market insights that helped leadership forecast performance by region.

Product Marketing Manager at NCSoft

January 1, 2004 - January 1, 2005

Contributed to launch plans and campaigns for Lineage II, helping exceed internal expectations for early subscribers and engagement. Supported online marketing, retail programs, PR, and player events. Worked closely with Korea HQ to keep timing, messaging, and programs aligned.

Marketing Director at Signal Interactive

January 1, 1998 - January 1, 2001

Advised Fortune 1000 clients on early web strategy and online advertising. Partnered with leadership on pitches that won and grew major accounts. Led cross-functional project teams and supported planning and forecasting as the agency grew.

Product Marketing Manager at Interplay Entertainment Corp.

January 1, 1996 - January 1, 1998

Supported launches of Fallout, Fallout 2, Baldur’s Gate, and Planescape: Torment, helping build long-term franchise value. Led compilation releases like The Forgotten Realms Archives and The Ultimate RPG Archives, creating a new revenue stream from legacy titles. Managed retail, PR, and community programs across a portfolio of 13 PC titles.

Account Executive at Austin Knight Intl

January 1, 1991 - January 1, 1995

Supported Fortune 500 clients such as Warner Bros. and Hughes Electronics with coordinated print, outdoor, and radio campaigns. Helped expand the agency’s presence in freight trucking through targeted outreach and campaigns. Delivered complex, time-sensitive projects by coordinating client needs, creative, and media schedules.

Account Executive at Edelman Public Relations

January 1, 1990 - January 1, 1991

Supported media relations, press materials, and events for clients including UPS, Tishman Spyer, and Safety Kleen. Coordinated daily outreach and follow-up with journalists under tight deadlines. Built core communication and client skills that carried into later marketing leadership roles.