Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Mike Markin. I’m a growth-focused marketer who helps founders turn online businesses, games, and music into loyal customers, players, and fans. I lived and worked in Argentina for 20 years and I’m bilingual in English and Spanish. Over the years I’ve built and led marketing programs across tech, gaming, and entertainment, from early-stage startups to established studios. I’m currently based in San Diego, driving growth as a founder and growth consultant with Fluidcore Media.…Hi, I’m Mike Markin. I’m a growth-focused marketer who helps founders turn online businesses, games, and music into loyal customers, players, and fans. I lived and worked in Argentina for 20 years and I’m bilingual in English and Spanish. Over the years I’ve built and led marketing programs across tech, gaming, and entertainment, from early-stage startups to established studios. I’m currently based in San Diego, driving growth as a founder and growth consultant with Fluidcore Media.

Mike Markin

Growth Marketer, Marketing Consultant, Brand Strategist, +3





Hi, I’m Mike Markin. I’m a growth-focused marketer who helps founders turn online businesses, games, and music into loyal customers, players, and fans. I lived and worked in Argentina for 20 years and I’m bilingual in English and Spanish. Over the years I’ve built and led marketing programs across tech, gaming, and entertainment, from early-stage startups to established studios. I’m currently based in San Diego, driving growth as a founder and growth consultant with Fluidcore Media.…Hi, I’m Mike Markin. I’m a growth-focused marketer who helps founders turn online businesses, games, and music into loyal customers, players, and fans. I lived and worked in Argentina for 20 years and I’m bilingual in English and Spanish. Over the years I’ve built and led marketing programs across tech, gaming, and entertainment, from early-stage startups to established studios. I’m currently based in San Diego, driving growth as a founder and growth consultant with Fluidcore Media.

Available to hire

Hi, I’m Mike Markin. I’m a growth-focused marketer who helps founders turn online businesses, games, and music into loyal customers, players, and fans. I lived and worked in Argentina for 20 years and I’m bilingual in English and Spanish.

Over the years I’ve built and led marketing programs across tech, gaming, and entertainment, from early-stage startups to established studios. I’m currently based in San Diego, driving growth as a founder and growth consultant with Fluidcore Media.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Founder & Growth Consultant at Fluid Core Media

August 1, 2023 - Present

Founded Fluid Core Media; build and improve marketing funnels (site, lead capture, email follow-up) and connect sites to major ad platforms for owner visibility into what turns visits into sales or bookings. Provide growth-oriented support for small businesses, games, and music; serve as fractional CMO; establish goals and a short plan with specific metrics; enable remote collaboration across teams with clear reporting.

Digital Marketer and Growth Marketing Consultant at Fluidcore Media

July 31, 2023 - Present

Founder and Growth Marketing Consultant guiding small businesses, games, and music projects through funnel-building and performance optimization. Connects sites to major ad platforms to track visits and convert them into sales or bookings. Supports PC, mobile, and blockchain game teams in acquisition, engagement, and retention from launch planning to promotions and partnerships. Provides fractional CMO support, establishing goals, prioritizing work, and setting clear deadlines with concise reporting to measure progress.

Director at Digit Marketing

February 1, 2009 - August 1, 2023

Supported The Sandbox Web3 blockchain launch with video, creator, and performance campaigns contributing to 1M+ registrations and early community growth. Helped drive 90M+ mobile downloads across titles via user acquisition and app store improvements. Advised leaders on positioning, launch/relaunch plans, budgets, channel mix, and creative testing; built remote teams across media, creative, and analytics with clear reporting.

Managing Director - Digit Marketing at Digit Marketing

February 1, 2009 - August 1, 2023

Led The Sandbox Web3 Blockchain launch with video creator and performance campaigns contributing to 1M+ registrations and early community growth. Drove 90M+ mobile downloads across titles like The Sandbox, The Sandbox Evolution, Snoopy, Garfield, and Goosebumps through user acquisition and app store improvements. Advised leadership on positioning, launch and relaunch plans, budgets, channel mix, and creative testing; built remote teams across media, creative, and analytics with clear reporting.

General Manager at Arabian Nights

January 1, 2006 - January 1, 2007

Managed staffing, daily operations, and local marketing to improve guest experience and gain more repeat visits. Prepared the business for sale and sold the concept in 2007. Built first-hand experience running a small business in LATAM, including suppliers, staffing, and local regulations.

Senior Brand Manager at Webzen

January 1, 2005 - January 1, 2006

Conducted market and competitor research to refine positioning and key messages for US players. Coordinated with Korea HQ to align global and regional plans and adapt creative and channels for North America. Shared player and market insights that helped leadership forecast performance by region.

Sr. Brand Manager at Webzen

January 1, 2005 - January 1, 2006

Product Marketing Manager at NCSoft

January 1, 2004 - January 1, 2005

Contributed to launch plans and campaigns for Lineage II, helping exceed internal expectations for early subscribers and engagement. Supported online marketing, retail programs, PR, and player events. Worked closely with Korea HQ to keep timing, messaging, and programs aligned.

Marketing Consultant at Markin Communications

January 1, 2001 - January 1, 2009

Planned and ran campaigns across search, SEO, content, email, affiliates, and promotions for Agora Publishing, PC Mall, Yum! Brands, Interactive Gaming Systems, and others. Worked with client teams to launch or improve websites and landing pages with clear goals: more leads, more sales, or more qualified inquiries. Reported results in plain language and tied activity to revenue and pipeline to earn repeat work and referrals.

Marketing Consultant - Markin Communications at Markin Communications

January 1, 2001 - January 1, 2009

Planned and ran campaigns across search, SEO, content, email, affiliates, and promotions for Agora Publishing, PC Mall, Yum! Brands, Interactive Gaming Systems and others. Worked with client teams to launch or improve websites and landing pages with clear goals: more leads, more sales, or more qualified inquiries. Reported results in plain language and tied activity to revenue and pipeline to earn repeat work and referrals.

Marketing Director at Signal Interactive

January 1, 1998 - January 1, 2001

Advised Fortune 1000 clients on early web strategy and online advertising. Partnered with leadership on pitches that won and grew major accounts. Led cross-functional project teams and supported planning and forecasting as the agency grew.

Product Marketing Manager at Interplay Entertainment Corp.

January 1, 1996 - January 1, 1998

Supported launches of Fallout, Fallout 2, Baldur’s Gate, and Planescape: Torment, helping build long-term franchise value. Led compilation releases like The Forgotten Realms Archives and The Ultimate RPG Archives, creating a new revenue stream from legacy titles. Managed retail, PR, and community programs across a portfolio of 13 PC titles.

Marketing Manager at NovaLogic

January 1, 1995 - January 1, 1996

Contributed to the launch plans and campaigns for Lineage II, helping exceed internal expectations for early subscribers and engagement.

Account Executive at Austin Knight Intl

January 1, 1991 - January 1, 1995

Supported Fortune 500 clients such as Warner Bros. and Hughes Electronics with coordinated print, outdoor, and radio campaigns. Helped expand the agency’s presence in freight trucking through targeted outreach and campaigns. Delivered complex, time-sensitive projects by coordinating client needs, creative, and media schedules.

Account Executive at Austin Knight International

December 31, 1990 - December 31, 1994

Account Executive at Edelman Public Relations

January 1, 1990 - January 1, 1991

Supported media relations, press materials, and events for clients including UPS, Tishman Spyer, and Safety Kleen. Coordinated daily outreach and follow-up with journalists under tight deadlines. Built core communication and client skills that carried into later marketing leadership roles.