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I’m Mike Albert, a commercial B2B SaaS copywriter and content strategist with 12+ years’ experience helping tech companies turn complex products into clear, persuasive messaging. I partner with founders, CMOs, sales leaders and subject matter experts to shape positioning and develop content that supports commercial goals across websites, thought leadership, whitepapers, SEO content, sales enablement and demand generation assets. I’ve worked with startups, scale-ups and established brands including HP, Casio and Cognism, and I bring a background in sales (15+ years) that keeps my writing grounded in what prospects need to hear to move forward. I use AI-assisted workflows to accelerate research, ideation and structure—while ensuring the final content remains fully human, high-quality and editorially sharp.…I’m Mike Albert, a commercial B2B SaaS copywriter and content strategist with 12+ years’ experience helping tech companies turn complex products into clear, persuasive messaging. I partner with founders, CMOs, sales leaders and subject matter experts to shape positioning and develop content that supports commercial goals across websites, thought leadership, whitepapers, SEO content, sales enablement and demand generation assets. I’ve worked with startups, scale-ups and established brands including HP, Casio and Cognism, and I bring a background in sales (15+ years) that keeps my writing grounded in what prospects need to hear to move forward. I use AI-assisted workflows to accelerate research, ideation and structure—while ensuring the final content remains fully human, high-quality and editorially sharp.

Mike Albert

Copywriter, Content Strategist, Marketing Consultant, +2

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I’m Mike Albert, a commercial B2B SaaS copywriter and content strategist with 12+ years’ experience helping tech companies turn complex products into clear, persuasive messaging. I partner with founders, CMOs, sales leaders and subject matter experts to shape positioning and develop content that supports commercial goals across websites, thought leadership, whitepapers, SEO content, sales enablement and demand generation assets. I’ve worked with startups, scale-ups and established brands including HP, Casio and Cognism, and I bring a background in sales (15+ years) that keeps my writing grounded in what prospects need to hear to move forward. I use AI-assisted workflows to accelerate research, ideation and structure—while ensuring the final content remains fully human, high-quality and editorially sharp.…I’m Mike Albert, a commercial B2B SaaS copywriter and content strategist with 12+ years’ experience helping tech companies turn complex products into clear, persuasive messaging. I partner with founders, CMOs, sales leaders and subject matter experts to shape positioning and develop content that supports commercial goals across websites, thought leadership, whitepapers, SEO content, sales enablement and demand generation assets. I’ve worked with startups, scale-ups and established brands including HP, Casio and Cognism, and I bring a background in sales (15+ years) that keeps my writing grounded in what prospects need to hear to move forward. I use AI-assisted workflows to accelerate research, ideation and structure—while ensuring the final content remains fully human, high-quality and editorially sharp.

Available to hire

I’m Mike Albert, a commercial B2B SaaS copywriter and content strategist with 12+ years’ experience helping tech companies turn complex products into clear, persuasive messaging. I partner with founders, CMOs, sales leaders and subject matter experts to shape positioning and develop content that supports commercial goals across websites, thought leadership, whitepapers, SEO content, sales enablement and demand generation assets.

I’ve worked with startups, scale-ups and established brands including HP, Casio and Cognism, and I bring a background in sales (15+ years) that keeps my writing grounded in what prospects need to hear to move forward. I use AI-assisted workflows to accelerate research, ideation and structure—while ensuring the final content remains fully human, high-quality and editorially sharp.

Skills

Copywriting

SaaS

SEO Copywriting

Experience Level

Copywriting

Expert

SaaS

Expert

SEO Copywriting

Expert

Work Experience

Commercial B2B SaaS Copywriter | Founder at MTW Copywriting Ltd (Mike The Writer)

October 1, 2016 - Present

Built and grew a B2B copywriting business serving SaaS, fintech, cybersecurity and technology clients. Created thought leadership, whitepapers, research reports, sales enablement assets, websites and SEO content. Worked directly with founders, CMOs, sales leaders and subject matter experts to develop positioning and messaging. Clients include Cognism, HP, Refract, Venatrix and LemonEdge. Uses AI-assisted workflows for research, ideation and structuring (final content production remains human).

Copywriter & Advertising Sales Manager at Saga Magazine

April 1, 2008 - September 30, 2016

Wrote advertising content for national brands including Boots, British Gas, Kärcher and Macmillan. Managed display and digital advertising sales. Developed a deep understanding of audience psychology, messaging and commercial communication to align creative with revenue goals.