I am a Senior UI/UX Designer with 5+ years of experience, focusing on product, system design, and cross-functional collaboration. I am passionate about digital design and problem-solving, and I’ve ventured across illustration, graphic design, to UI/UX design. I strive to create user-centric and visually pleasing interfaces with bold style and vibrant color palettes. I hold a UI/UX design certificate and have led creative projects, translating complex ideas into intuitive interfaces. I thrive in teamwork and believe design thinking fuels digital innovation. I’m open to new projects and design discussions and am eager for opportunities.…

Michael Yudo Sagita van den Broek

I am a Senior UI/UX Designer with 5+ years of experience, focusing on product, system design, and cross-functional collaboration. I am passionate about digital design and problem-solving, and I’ve ventured across illustration, graphic design, to UI/UX design. I strive to create user-centric and visually pleasing interfaces with bold style and vibrant color palettes. I hold a UI/UX design certificate and have led creative projects, translating complex ideas into intuitive interfaces. I thrive in teamwork and believe design thinking fuels digital innovation. I’m open to new projects and design discussions and am eager for opportunities.…

Available to hire

I am a Senior UI/UX Designer with 5+ years of experience, focusing on product, system design, and cross-functional collaboration. I am passionate about digital design and problem-solving, and I’ve ventured across illustration, graphic design, to UI/UX design. I strive to create user-centric and visually pleasing interfaces with bold style and vibrant color palettes.

I hold a UI/UX design certificate and have led creative projects, translating complex ideas into intuitive interfaces. I thrive in teamwork and believe design thinking fuels digital innovation. I’m open to new projects and design discussions and am eager for opportunities.

See more

Skills

Experience Level

Figma
Expert
Web Design
Expert
UI
Expert
Adobe Illustrator
Expert
Product Design
Expert
Sketch
Expert
Adobe Photoshop
Expert
Invision
Intermediate
Framer
Intermediate
Adobe XD
Intermediate

Language

English
Advanced
Indonesian
Fluent

Work Experience

UI/UX Designer at Astra-Graphia Information Technology [AG-IT]
June 1, 2021 - Present
Design clear, structured, and user-friendly solutions for complex products. Translate ambiguous requirements into logical, end-to-end flows. Balance user, business, and technical needs to drive aligned decisions. Communicate design rationale through clear options and trade-offs. Collaborate effectively with cross-functional teams to maintain alignment. Take ownership from ideation through implementation. Ensure accurate design execution and consistent user experience. Proactively identify risks and resolve issues early. Deliver fast, structured, and concise communication.
Senior UI/UX Designer at PT Bounche - XYLO Digital Agency
May 1, 2022 - April 1, 2025
Led UI/UX initiatives for high-profile clients, focusing on pitching and presenting concepts directly to stakeholders. Designed wireframes, prototypes, and high-fidelity visuals tailored to client objectives and market needs. Collaborated with project managers and developers to align creative strategies with technical feasibility. Played a pivotal role in securing new business by delivering persuasive presentations and showcasing innovative design ideas. Created design systems and frameworks that enhanced the scalability of projects across multiple teams.
Lead UI/UX Designer at AMPM Creativelab (IFG Life, LINE Bank, Bobobox)
August 1, 2023 - January 1, 2026
Led UI/UX design, research, and strategy for multiple projects, ensuring seamless user experiences and high-quality deliverables. Acted as a Project Manager and Account Executive, managing client expectations, timelines, and development milestones. Spearheaded concept development and pitching, transforming ideas into structured, research-backed digital solutions. Conducted UX research and user testing to inform design decisions and optimize usability. Oversaw the entire design-to-development workflow, ensuring smooth handovers and execution with developers. Managed SEO strategy and website optimization, ensuring enhanced visibility and performance for delivered projects.

Education

UI/UX Design Course at Purwadhika Digital School
November 1, 2019 - March 1, 2020
Bachelor of Architecture at Bina Nusantara University
January 11, 2030 - January 1, 2015
UI/UX Design Course at Purwadhika Digital School
November 1, 2019 - March 1, 2020
Bachelor of Architecture at Bina Nusantara University
January 11, 2030 - January 1, 2015

Qualifications

UI/UX Design Certificate
January 11, 2030 - February 12, 2026
UI/UX Design Certificate
January 11, 2030 - February 12, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Computers & Electronics, Telecommunications, Other
    paper Bobobox Activity Microsite — A Responsive, Centralized Discovery Platform

    Boboplay is a centralized activity discovery microsite for Bobocabin, designed to replace fragmented branch-based PDFs with a unified, interactive experience.

    The project started in 2025 and officially went live in Q3 2025, focusing on improving clarity, discoverability, and scalability across 19 branches.

    paper LINE Bank Mobile App Homepage Revamp

    Redesigned LINE Bank’s mobile app homepage to improve navigation, scalability, and privacy. Simplified information architecture, reduced clutter from cards, and introduced privacy controls for balance visibility.

    Conducted user research across Gen Z, Millennials, and Gen X to uncover pain points. The redesign delivered a friendlier, more intuitive experience aligned with LINE’s playful brand, improving usability and overall satisfaction.

    PlayStore: https://www.twine.net/signin
    App Store: https://www.twine.net/signin

    paper NETA Indonesia Responsive Website

    In 2023, I collaborated with Digital Agency, on an ambitious mission to launch a comprehensive digital platform for NETA Indonesia, a key player in the battery electric vehicle (BEV) industry.

    The project was set to introduce NETA V, NETA’s flagship EV model, to the Indonesian market. Our objective was not just to build a website but to create a digital gateway that would amplify brand presence, serve as a resource hub, and facilitate lead acquisition.

    https://www.twine.net/signin