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I am Mikita Shah, a SEO & Performance Marketing expert with 9+ years in GCC/India, driving lead generation through technical SEO, paid search, and CRO. I specialize in building scalable SEO/SEM programs, measuring impact with KPI ladders, and collaborating with cross-functional teams to deliver results for real estate, healthcare, hospitality, and tech clients. I am open to SEO Manager / Performance Marketing Lead roles in the UAE. I partner with clients and delivery teams to map demand by segment and geography, run data-driven experiments, and translate insights into practical action. I thrive in fast-paced environments and enjoy mentoring teams to achieve and exceed ambitious goals.…I am Mikita Shah, a SEO & Performance Marketing expert with 9+ years in GCC/India, driving lead generation through technical SEO, paid search, and CRO. I specialize in building scalable SEO/SEM programs, measuring impact with KPI ladders, and collaborating with cross-functional teams to deliver results for real estate, healthcare, hospitality, and tech clients. I am open to SEO Manager / Performance Marketing Lead roles in the UAE. I partner with clients and delivery teams to map demand by segment and geography, run data-driven experiments, and translate insights into practical action. I thrive in fast-paced environments and enjoy mentoring teams to achieve and exceed ambitious goals.

Mikita Shah

SEO Expert, Digital Marketer, PPC Manager, +2

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I am Mikita Shah, a SEO & Performance Marketing expert with 9+ years in GCC/India, driving lead generation through technical SEO, paid search, and CRO. I specialize in building scalable SEO/SEM programs, measuring impact with KPI ladders, and collaborating with cross-functional teams to deliver results for real estate, healthcare, hospitality, and tech clients. I am open to SEO Manager / Performance Marketing Lead roles in the UAE. I partner with clients and delivery teams to map demand by segment and geography, run data-driven experiments, and translate insights into practical action. I thrive in fast-paced environments and enjoy mentoring teams to achieve and exceed ambitious goals.…I am Mikita Shah, a SEO & Performance Marketing expert with 9+ years in GCC/India, driving lead generation through technical SEO, paid search, and CRO. I specialize in building scalable SEO/SEM programs, measuring impact with KPI ladders, and collaborating with cross-functional teams to deliver results for real estate, healthcare, hospitality, and tech clients. I am open to SEO Manager / Performance Marketing Lead roles in the UAE. I partner with clients and delivery teams to map demand by segment and geography, run data-driven experiments, and translate insights into practical action. I thrive in fast-paced environments and enjoy mentoring teams to achieve and exceed ambitious goals.

Available to hire

I am Mikita Shah, a SEO & Performance Marketing expert with 9+ years in GCC/India, driving lead generation through technical SEO, paid search, and CRO. I specialize in building scalable SEO/SEM programs, measuring impact with KPI ladders, and collaborating with cross-functional teams to deliver results for real estate, healthcare, hospitality, and tech clients. I am open to SEO Manager / Performance Marketing Lead roles in the UAE.

I partner with clients and delivery teams to map demand by segment and geography, run data-driven experiments, and translate insights into practical action. I thrive in fast-paced environments and enjoy mentoring teams to achieve and exceed ambitious goals.

Skills

Experience Level

Expert

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Intermediate

Language

English

Fluent

Hindi

Advanced

Gujarati

Advanced

Marathi (Marāṭhī)

Advanced

Work Experience

SEO & Performance Marketing Lead at Digital Nexa

October 1, 2020 - Present

Lead SEO and performance marketing initiatives across UAE, US, and UK for real estate, healthcare, hospitality, tech and more. Managed international & GCC client portfolio (Allianz Insurance, Rove Hotels, MG Empower, e&enterprise, etc.). Built toolsets for SEO/SEM, defined KPIs from visits to revenue, and conducted experiments to prove impact; collaborated with Product/Dev/Content/Design teams; delivered outcomes within brand guidelines.

SEO & Performance Marketing Lead at Digital Nexa

October 1, 2020 - Present

Led SEO & performance marketing initiatives for UAE/US/UK clients across real estate, healthcare, hospitality, tech and more. Built and maintained keyword research, crawl/indexation and measurement frameworks; developed multi-site roadmaps and coordinated with Product/Dev/Content/Design teams to deliver on tight timelines and brand guidelines. Identified growth opportunities and improved KPI ladder (Visits → MQL → SQL → Revenue). Proficient with Ahrefs, Semrush, Screaming Frog, Sitebulb, GA4, GSC, GTM, and Looker Studio; conducted experiments (A/B tests, measurement) to drive tangible lifts in traffic, conversions, and ROAS.

Senior SEO & Performance Marketing Lead at Digital Nexa (Dubai, UAE)

October 1, 2020 - Present

Leads SEO and performance marketing for UAE, US, and UK clients across real estate, healthcare, hospitality, and technology. Responsible for technical SEO, CRO, content strategy, paid search optimization, and KPI-driven reporting. Manages multi-site roadmaps and cross-functional collaboration with Product/Dev/Content/Design to deliver on tight timelines and brand guidelines.

Digital Marketing Manager at Digiture

September 1, 2020 - October 8, 2025

Managed US-based clientele (Texas Easy Lien, Digiture – Web Development, IBroof – Roofing). Led digital marketing initiatives and SEO/Content/Email projects; coordinated with cross-functional teams and delivered campaigns.

Digital Marketing Manager at Digiture

September 1, 2020 - September 12, 2025

Managed US-based clientele and digital marketing initiatives; led cross-functional delivery across web development, content, and campaigns; collaborated with Product/Dev/Content/Design to meet client requirements and deliver integrated marketing solutions.

Digital Marketing Manager at Digiture, Mumbai, India

January 1, 2020 - September 12, 2025

Led US-based clientele and cross-functional marketing initiatives; collaborated on web development projects; built integrated marketing strategies and campaigns across SEO/SEM, content, and email; demonstrated measurable impact on traffic and lead generation.

Digital Marketing Manager / Sr. Digital Marketing Analyst / Sr. SEO Analyst at ZettaComputech

August 31, 2018 - September 12, 2025

Led SEO/SEM for Indian and International clients across sectors including Cad Designing, Tours & Travel, Hotel & E-commerce. Executed strategic keyword research, content planning, technical audits, and performance optimization. Delivered growth across multiple markets and contributed to awards in MENA markets.

Digital Marketing Manager / Sr. Digital Marketing Analyst / Sr. SEO Analyst at ZettaComputech, Mumbai

August 1, 2018 - October 8, 2025

Handled Indian & international clients across sectors including Cad Designing, Tours & Travel, Hotels, E-commerce, Dental. Responsible for SEO strategy, content alignment, and performance metrics; led a team, and delivered results.

Senior Digital Marketing Analyst / Senior SEO Analyst at ZettaComputech, Mumbai, India

January 1, 2018 - September 12, 2025

Managed Indian and international clients across sectors (Cad Designing, Tours & Travel, Hotel, E-commerce); conducted SEO/SEM audits, keyword strategy, and content optimization; mentored junior team members and delivered client-ready dashboards.

SEO Analyst at Mac Design Inc

June 30, 2013 - September 12, 2025

Focused on mapping new demand by segment/geo (UAE/GCC), keyword/entity research, and ROI-driven SEO actions. Implemented tools and processes to support SEO/SEM initiatives and client reporting.

SEO Analyst at Mac Design Inc, Mumbai

June 1, 2013 - October 8, 2025

Projects included Macdesigning.com, Ilcssez.com, Jolicoeurlawchambers.com; performed keyword research, on-page optimization, and link-building to improve rankings and traffic.

SEO Analyst at Mac Design Inc, Mumbai, India

January 1, 2013 - September 12, 2025

Handled SEO across multiple projects including Macdesigning.com; performed on-page optimization, link-building guidance, and performance reporting.

SEO Executive at WDIPL

April 30, 2012 - September 12, 2025

Handled in-house projects; mapped demand by segment/geo, conducted keyword research, and supported SEO strategies with cross-functional collaboration to improve site performance.

SEO Executive at WDIPL, Mumbai

April 1, 2012 - October 8, 2025

Handled in-house projects; mapped new demand by segment/geo, performed keyword/entity research; built dashboards and reports; collaborated with cross-functional teams to drive digital marketing outcomes.

SEO Executive at WDIPL, Mumbai, India

January 1, 2012 - September 12, 2025

Mapped demand by segment/geo (UAE/GCC); keyword/entity research; implemented technical audits and content optimization; collaborated with cross-functional teams to deliver SEO/SEM improvements.