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As a Growth Marketing Manager with over eight years of experience in digital marketing and team leadership, I specialize in driving user acquisition through Google Ads and Meta Ads. I'm passionate about performance marketing, marketing automation, data analysis, and exploring the potential of AI technology to optimize results. My recent work at LeDap Group generated 65,000 new customers, €860,000 in profit from Google Ads, and €170,000 in profit from Meta Ads in 2023. I have successfully increased e-commerce sales and website traffic significantly in past roles and have managed advertising budgets, marketing automation strategies, and teams of up to 10 people. I am experienced in leading large accounts including City of Helsinki and Red Bull, utilizing various digital platforms to optimize campaigns and drive business growth on an international scale.…As a Growth Marketing Manager with over eight years of experience in digital marketing and team leadership, I specialize in driving user acquisition through Google Ads and Meta Ads. I'm passionate about performance marketing, marketing automation, data analysis, and exploring the potential of AI technology to optimize results. My recent work at LeDap Group generated 65,000 new customers, €860,000 in profit from Google Ads, and €170,000 in profit from Meta Ads in 2023. I have successfully increased e-commerce sales and website traffic significantly in past roles and have managed advertising budgets, marketing automation strategies, and teams of up to 10 people. I am experienced in leading large accounts including City of Helsinki and Red Bull, utilizing various digital platforms to optimize campaigns and drive business growth on an international scale.

Mikko Wallenius

Digital Marketer, Growth Marketer, Marketing Strategist, +2

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As a Growth Marketing Manager with over eight years of experience in digital marketing and team leadership, I specialize in driving user acquisition through Google Ads and Meta Ads. I'm passionate about performance marketing, marketing automation, data analysis, and exploring the potential of AI technology to optimize results. My recent work at LeDap Group generated 65,000 new customers, €860,000 in profit from Google Ads, and €170,000 in profit from Meta Ads in 2023. I have successfully increased e-commerce sales and website traffic significantly in past roles and have managed advertising budgets, marketing automation strategies, and teams of up to 10 people. I am experienced in leading large accounts including City of Helsinki and Red Bull, utilizing various digital platforms to optimize campaigns and drive business growth on an international scale.…As a Growth Marketing Manager with over eight years of experience in digital marketing and team leadership, I specialize in driving user acquisition through Google Ads and Meta Ads. I'm passionate about performance marketing, marketing automation, data analysis, and exploring the potential of AI technology to optimize results. My recent work at LeDap Group generated 65,000 new customers, €860,000 in profit from Google Ads, and €170,000 in profit from Meta Ads in 2023. I have successfully increased e-commerce sales and website traffic significantly in past roles and have managed advertising budgets, marketing automation strategies, and teams of up to 10 people. I am experienced in leading large accounts including City of Helsinki and Red Bull, utilizing various digital platforms to optimize campaigns and drive business growth on an international scale.

Available to hire

As a Growth Marketing Manager with over eight years of experience in digital marketing and team leadership, I specialize in driving user acquisition through Google Ads and Meta Ads. I’m passionate about performance marketing, marketing automation, data analysis, and exploring the potential of AI technology to optimize results. My recent work at LeDap Group generated 65,000 new customers, €860,000 in profit from Google Ads, and €170,000 in profit from Meta Ads in 2023.

I have successfully increased e-commerce sales and website traffic significantly in past roles and have managed advertising budgets, marketing automation strategies, and teams of up to 10 people. I am experienced in leading large accounts including City of Helsinki and Red Bull, utilizing various digital platforms to optimize campaigns and drive business growth on an international scale.

Skills

Experience Level

Expert

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Language

Finnish

Fluent

English

Fluent

Work Experience

Growth Marketing Manager at LeDap Group

September 1, 2022 - Present

Built a successful marketing funnel for 500,000 customers, acquiring 65,000 new customers in 2023. Achieved Google Ads ROI of 1.95, resulting in €860,000 profit, and Meta Ads ROI of 2.3, resulting in €170,000 profit. Managed cross-selling and upselling revenue acquisition of €60,000 and reactivated over 7,200 customers. Responsible for growth marketing strategy, user acquisition, and marketing automation across an international customer base. Optimized digital campaigns across Google, Meta, LinkedIn, Segment.io, and Active Campaign platforms.

Account Manager at Werkligo Oy

December 31, 2019 - September 3, 2025

Increased e-commerce sales by 153% and website traffic by 350%. Owned and managed advertising budgets and developed marketing automation strategies supporting every step of the marketing funnel. Responsible for account management, brand strategy, and client sales for large accounts including Red Bull and City of Helsinki. Managed budgets and teams of 5-10 people across different projects, resulting in annual sales exceeding €300,000.

Marketing Manager at Fin Trading Oy

April 30, 2021 - September 3, 2025

Freelance Digital Marketing Consultant at Wallenious Mikko Johan Ltd

September 30, 2022 - September 3, 2025

Managed all aspects of B2C paid user acquisition in display and social channels while effectively leading a team of six people. Oversaw digital marketing strategies, budgets, and SEO for clients in food & beverage and clothing sectors. Responsible for digital marketing operations and business growth across various brand campaigns using Google, Meta, and email platforms.