In modern days video communication leans toward short, compact forms and compressing a longer format into “bite size” is a must for any content creator. It is an art on its own to grab attention and keep the audience focused and engaged.

Client: The Hoxton Hotel
Campaign goal: Local Brand Development

A series of short videos in multiple formats showcasing both signature foods and chefs preparing them. As The Hoxton Hotel prides itself with unique atmosphere created by the employees, I tried to capture a glimpse of their personalities and characters.

Client: 1BOX
Campaign goal: Create awareness

I was given a script for 1BOX promo video that I felt was very “dry”. My idea was to create an emotional narrative that would go along with customers’ directions. My concept was: “Things that we keep dear, but hold us in the past ‘’- a girl that gets rid of her toys, elderly man who makes room in his garage to build a workshop. This way the storage would contain and safely keep their memories, but allow them to move on with their lives. This concept worked quite well and I feel like I managed to breathe a little bit of a soul into the empty storage unit.

To promote my favorite coffee vendors I created a small video and campaign: “Everyone is Welcome”. It was inspired by worlds created by Hayao Miyazaki and Studio Ghibli. It is one of those projects that show my love for Japanese animation style and give me absolute freedom in world building and character design. It is my current pursuit to develop more 2D skills and every time I have opportunity to use it it gives me extra motivation and always pushes me to learn more.

Client: OPEL
Campaign goal: Create awareness

I was tasked to direct and produce a series of videos focused on Opel fans. My idea was to show the personality that those characters bring into their cars. My role was to guide the narrative without “putting the words in their mouths” so it maintained authenticity. I chose to shoot a lot “handheld” to give it a rough, documentary feeling. In the end we managed to engage all our subjects into the process by making it fun and light for them as we shot it.

Client: Whello
Campaign goal: Create awareness

Whello was intentionally avoiding images of real whales in their branding for years, so I was very happy when my “Dream Big” idea sparked enthusiasm in their team. As a part of their growth promotion campaign I made two short videos. My goal was simple: Hold the audience till the second shot (5 seconds). I started building suspense by carefully selected music and sound design. With a bit of CGI magic I was able to create emotional payoff that is inspirational and uplifting. And freaking cool.

I was given a task of grabbing the attention of marketeers to fill in new positions at the company. The focus was on freedom and flexibility that Whello offers.
I split the project into two narratives:
personal employee experience and company values applied.
I knew this way I can maintain authenticity in both videos. I tried to avoid direct messaging about things like: cool office with pool table, and nice colleagues. My goal was to reach for something deeper, like the need of change or feeling of freedom.