I am a project and marketing leader with 10+ years of experience delivering AI projects, leading B2B digital marketing, and building data-driven growth strategies across enterprise and startup environments. I’ve worked with teams at Google, Cisco, Accenture and early-stage companies, translating ambiguous business requirements into shipped outcomes. I run Agile delivery end-to-end, manage budgets/timelines/risk, and drive go-to-market execution—campaigns, content, partnerships, and funnel optimization. I’m comfortable partnering directly with data science, engineering and design, with a strong focus on execution and measurable results.…

Mikołaj Zegarski

I am a project and marketing leader with 10+ years of experience delivering AI projects, leading B2B digital marketing, and building data-driven growth strategies across enterprise and startup environments. I’ve worked with teams at Google, Cisco, Accenture and early-stage companies, translating ambiguous business requirements into shipped outcomes. I run Agile delivery end-to-end, manage budgets/timelines/risk, and drive go-to-market execution—campaigns, content, partnerships, and funnel optimization. I’m comfortable partnering directly with data science, engineering and design, with a strong focus on execution and measurable results.…

Available to hire

I am a project and marketing leader with 10+ years of experience delivering AI projects, leading B2B digital marketing, and building data-driven growth strategies across enterprise and startup environments. I’ve worked with teams at Google, Cisco, Accenture and early-stage companies, translating ambiguous business requirements into shipped outcomes.

I run Agile delivery end-to-end, manage budgets/timelines/risk, and drive go-to-market execution—campaigns, content, partnerships, and funnel optimization. I’m comfortable partnering directly with data science, engineering and design, with a strong focus on execution and measurable results.

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Skills

Experience Level

Leadership
Expert
Startup
Expert
LinkedIn
Expert
NFT
Expert
GA4
Expert
Google Ads
Expert
Web3
Expert
Zapier
Expert
Email Marketing
Intermediate
Facebook Ads
Intermediate
Prompt Engineering
Intermediate
CRM
Intermediate
Data Visualization
Intermediate
HubSpot
Intermediate
MVP
Intermediate
SEO
Intermediate
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Language

Polish
Fluent
English
Advanced
German
Intermediate
Japanese
Intermediate

Work Experience

Marketing Manager at Ordzarr
January 2, 2024 - Present
Led marketing for a blockchain startup and Bitcoin Ordinals NFT marketplace, aligning content, community and partnerships with business goals. Developed and executed an always-on social content program (X/Twitter, Discord) growing followers from 30k to 180k and community to 60k members. Designed go-to-market strategy for launchpad project launches, contributing to 100+ successful launches with ~90% sell-out rate. Evaluated incoming projects for market readiness and risk, advising leadership on which launches to greenlight (~10+ decisions/month). Built relationships with KOLs, influencers and industry partners, generating 150+ partnerships, and sourced/onboarded clients contributing to $3M in launch volume.
Marketing Manager at Ordzaar
January 1, 2024 - December 2, 2024
Led marketing strategy for a blockchain startup and NFT marketplace, aligning content, community, and partnerships with business goals. Grew followers from 30k to 180k in a competitive niche and ran always-on social content (X/Twitter, Discord). Designed go-to-market for launchpad projects, contributing to 100+ successful launches with ~90% sell-out rate. Assessed incoming projects for market readiness and risk, advising leadership on which launches to greenlight (10+ decisions/month). Built relationships with KOLs, influencers, and industry partners, generating 150+ new partnerships. Sourced and onboarded new clients/projects, contributing to $3M in launch volume.
AI Project Manager at Data Juice Lab
January 2, 2023 - June 2, 2023
Owned end-to-end delivery for an AI MedTech project: scope, timeline, resourcing, risk, and Definition of Done to keep delivery on schedule and within budget. Ran Agile ceremonies (sprint planning, backlog grooming, reviews) across cross-functional data science, engineering, and design teams, improving on-time delivery by 30%. Tracked qualified, non-qualified, and indirect project budgets and timesheets, catching variances early and controlling spend. Translated business requirements into AI project deliverables, acting as the link between stakeholders and technical teams to reduce rework from misalignment. Produced executive reporting and documentation supporting go/no-go decisions.
Marketing Project Manager (EMEAR Region) at Cisco
February 2, 2021 - January 2, 2022
Ran B2B marketing and lead-generation campaigns across EMEAR, building and optimizing lead-gen funnel performance and generating 500+ qualified leads per quarter. Built marketing-automation landing pages (e.g., Zapier and others), reducing campaign setup time and increasing conversion rates by 20%+. Directed external agency output across paid and organic social (Facebook, Twitter, LinkedIn) to scale regional channel growth. Coordinated with Cisco partners and clients to align campaign execution with regional sales priorities.
Marketing Project Manager, EMEAR Region at Cisco
February 2, 2021 - January 2, 2022
Ran B2B marketing and lead-generation campaigns across EMEAR, building and optimizing the lead-gen funnel per campaign and generating 500+ qualified leads per quarter. Built marketing-automation landing pages (Zapier and others), reducing campaign setup time and improving conversion rate by 20%+. Directed external agency output across paid and organic social (Facebook, Twitter, LinkedIn) to scale regional channel growth. Coordinated with Cisco partners and clients to align campaign execution with regional sales priorities.
B2B Marketing Coordinator (International Growth) at Google
February 8, 2019 - January 2, 2021
Co-developed Google Market Finder, a tool connecting Polish SMBs with export opportunities, supporting onboarding of 300+ SMBs. Coordinated a program pairing Polish SMBs with Google Ads agencies, driving 150+ new partnerships. Ran export-focused events with Polish digital agencies and owned email/social/website content for the International Growth program. Analyzed campaign performance and implemented iterative pivots, improving program KPIs by 30%.
B2B Marketing Coordinator, International Growth at Google
February 8, 2019 - January 2, 2021
Co-developed Google Market Finder, connecting Polish SMEs with export opportunities, supporting 300+ SMEs onboarded. Coordinated a program pairing Polish SMEs with Google Ads agencies, driving 150+ new partnerships. Ran export-focused events with Polish digital agencies and owned email/social/website content for the International Growth program. Analyzed campaign performance and implemented iterative pivots, improving program KPIs by 30%.
Digital Marketing Lead (Poland) at Accenture
February 10, 2016 - February 7, 2019
Led digital and social strategy for Accenture Poland across Facebook, Twitter, LinkedIn and YouTube, growing followers from 5k to 20k across channels. Owned the Accenture Poland website and content roadmap, aligning local messaging with global brand standards. Managed marketing budget and creative/digital agency relationships, delivering campaigns on time and within budget. Co-created one of Europe’s early recruitment chatbot initiatives with a Polish startup partner, generating 1,000+ candidate conversations, 150+ applications and a verified 15–20% conversion rate. Directed paid campaigns, website builds and video production across internal and external stakeholders.
Digital Marketing Lead, Poland at Accenture
February 10, 2016 - February 7, 2019
Led digital and social strategy for Accenture Poland across Facebook, Twitter, LinkedIn and YouTube, growing followers from 5k to 20k across channels. Owned the Accenture Poland website and content roadmap, aligning local messaging with global brand standards. Managed marketing budget and creative/digital agency relationships, delivering campaigns on time and within budget. Co-created one of Europe’s early recruitment chatbot initiatives with a Polish startup partner, generating 1,000+ candidate conversations, 150+ applications and a verified 15–20% conversion rate. Directed paid campaigns, website builds and video production across internal and external stakeholders.
Co-founder, Marketing Manager at Findcanoe
February 8, 2015 - September 1, 2016
Co-founded and owned marketing and brand strategy for an early-stage startup.
Co-founder, Marketing Manager at Findcan o.e.com
February 8, 2015 - September 1, 2016
Owned marketing and brand strategy for an early-stage startup.
Co-founder, Marketing Manager at Woltech
February 9, 2014 - February 8, 2015
Built social presence and growth strategy from zero.
Co-founder, Marketing Manager at Woltech.eu
February 9, 2014 - February 8, 2015
Built social presence and growth strategy from zero.
Founder at Case I Want
February 1, 2013 - September 1, 2014
Founded and ran an early-stage venture end-to-end, owning product, operations, and go-to-market.

Education

Postgraduate Studies, Digital Marketing at Warsaw School of Economics
January 1, 2016 - January 1, 2017
Sociology, Media and Marketing at University of Warsaw
January 1, 2012 - January 1, 2016
Postgraduate Studies, Digital Marketing at Warsaw School of Economics
January 1, 2016 - January 1, 2017
Sociology, Media and Marketing at University of Warsaw
January 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Telecommunications, Healthcare, Professional Services, Other, Financial Services, Media & Entertainment
    Founder-Led GTM & Service Packaging — Findcanoe

    Co-founded and developed the go-to-market foundation for a digital services business. The work combined positioning, offer design, website and content planning, acquisition strategy, UX coordination and delivery systems.

    Built a practical service blueprint spanning discovery, definition, design, delivery and growth, with a focus on clear messaging and repeatable client acquisition.

    AI MedTech Project Delivery — Data Juice Lab

    Owned end-to-end delivery of an AI MedTech project across data science, engineering and design. Managed scope, timeline, resources, risk, budget tracking and Definition of Done while translating business requirements into executable technical deliverables.

    Outcome: improved on-time delivery by 30%.

    The engagement included Agile ceremonies, backlog management, executive reporting, budget controls and go/no-go decision support.

    B2B Lead Generation & Funnel Operations — Cisco EMEAR

    Managed regional B2B demand-generation programmes across EMEAR, connecting campaign planning, marketing automation, landing pages, agencies and sales priorities.

    Outcomes:

    • Generated 500+ qualified leads per quarter
    • Improved campaign conversion by 20%+
    • Reduced campaign setup time through automation and reusable landing-page workflows

    Responsibilities included funnel design, campaign operations, agency coordination, partner alignment and performance optimisation.

    Web3 Launch Operations — Ordzaar

    Led marketing and launch operations for a Web3 marketplace and launchpad, connecting go-to-market strategy, community, partnerships and project qualification.

    Outcomes:

    • Grew social audience from 30k to 180k
    • Built a 60k-member community
    • Supported 100+ launches with approximately 90% sell-out
    • Generated 150+ partnerships
    • Contributed to approximately $3M in launch volume

    The work included launch planning, market-readiness assessment, partner development, risk evaluation and cross-functional execution.

    AI Recruitment Chatbot — Accenture Poland

    Co-created one of Europe’s early recruitment chatbot initiatives for Accenture Poland. The work covered product concept, candidate journey, campaign strategy and conversion optimisation.

    Verified outcomes:

    • 1,000+ candidate conversations
    • 150+ applications
    • 15–20% conversion rate

    Responsibilities included aligning the chatbot experience with recruitment goals, coordinating delivery partners, shaping campaign messaging and monitoring funnel performance.