Performance Marketing Consultant at Obsidian Digital

Delivers advanced digital marketing solutions, leveraging technology and data to help clients succeed locally and globally. Progressed from Associate Consultant to Performance Marketing Consultant. Responsibilities include campaign management across major social networks (Meta, Google, LinkedIn, TikTok, Pinterest, Reddit, Snapchat), client relations, data-driven optimization recommendations, strategic insights, reporting and automation (Looker Studio, Excel, Google Slides), and coordinating events. Also orchestrates traditional marketing efforts including event planning and execution, and mentors junior colleagues to facilitate integration of newly acquired companies.