Marija Milanova
Successful and enthusiastic marketing automation expert, with excellent oral and interpersonal communication skills. Business strategist with focus on marketing and sales alignment in organizations.
About
Successful and enthusiastic marketing automation expert, with excellent oral and interpersonal communication skills.
Business strategist with focus on marketing and sales alignment in
organizations. Relationship builder with positive entrepreneurial mind and strong personality. Winning and can-do attitude.
I’m a senior marketing automation and operations specialist with over 10 years of experience driving marketing and sales alignment in global B2B organizations. Currently at Trustly, I lead end-to-end lead lifecycle implementation, marketing performance tracking, campaign attribution modeling, and marketing technology strategy. I have built scalable lead scoring frameworks, developed nurture strategies, improved data quality processes, and created Salesforce and Einstein dashboards to drive revenue visibility.
Previously at Arvato Financial Solutions and Avaus, I owned Marketo and Pardot implementations, integrated marketing automation with CRM systems, built ABM and lead generation programs, executed A/B testing strategies, and optimized automation workflows to improve conversion and customer loyalty. Earlier in my career at Planview (formerly Projectplace), i managed global engagement programs, webinars, and sales enablement campaigns.
- 7 years' experience
- Joined February 2026
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Professional Services
Work experience· 4 roles
Owning the technical Marketo processes, training marketing managers to create their own campaigns, and driving lead generation, paid media, and account-based marketing. Educated sales on lead follow-up, built nurturing programs for leads at multiple funnel stages, and integrated Marketo with Microsoft Dynamics. Optimized automation workflows and led end-to-end lifecycle marketing initiatives.
Implementing and operating marketing automation systems, mainly Marketo and Pardot. Built workflows, scoring models, and campaigns; analyzed results and suggested improvements. Executed A/B tests and optimized workflows. Created scalable processes for best-practice lead generation, churn prevention, and customer loyalty programs. Linked SEO/SEM, analytics, MA to optimize campaigns.
Developing, implementing, monitoring and prioritizing digital account-based marketing campaigns for European and North American clients. Ensured campaigns were launched successfully on schedule and communicated status to production management. Created engagement programs, newsletters, webinars and seminars; built targeted campaigns such as Call Days, reactivated recycled leads, and personalized emails. Aligned marketing and sales with regular follow-up meetings and adjusted the lead funnel processes.
Education
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