I’m someone who genuinely enjoys helping brands show up online in a way that feels real, engaging, and meaningful. As a Social Media and Marketing Specialist, I love creating content that not only looks good but also connects with people and builds a sense of community. From planning content to managing platforms, I bring a thoughtful and creative approach to everything I do. I’m naturally curious and always learning, especially when it comes to trends, audience behavior, and what truly makes people engage. I care about doing work that has impact, and I’m excited to keep growing while supporting brands that want to stand out and connect authentically with their audience.

Mildred Etta Otang

I’m someone who genuinely enjoys helping brands show up online in a way that feels real, engaging, and meaningful. As a Social Media and Marketing Specialist, I love creating content that not only looks good but also connects with people and builds a sense of community. From planning content to managing platforms, I bring a thoughtful and creative approach to everything I do. I’m naturally curious and always learning, especially when it comes to trends, audience behavior, and what truly makes people engage. I care about doing work that has impact, and I’m excited to keep growing while supporting brands that want to stand out and connect authentically with their audience.

Available to hire

I’m someone who genuinely enjoys helping brands show up online in a way that feels real, engaging, and meaningful. As a Social Media and Marketing Specialist, I love creating content that not only looks good but also connects with people and builds a sense of community. From planning content to managing platforms, I bring a thoughtful and creative approach to everything I do.

I’m naturally curious and always learning, especially when it comes to trends, audience behavior, and what truly makes people engage. I care about doing work that has impact, and I’m excited to keep growing while supporting brands that want to stand out and connect authentically with their audience.

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Language

English
Fluent
French
Fluent

Work Experience

Social Media Strategist (Personal Projects) at Self-Employed / Personal Projects
January 1, 2025 - Present
Planned and executed content strategies across platforms such as Instagram, TikTok, and Facebook to build brand visibility and engagement. Created engaging content including posts, captions, and short-form video tailored to target audiences. Designed high-quality visuals using tools like Canva and Cap Cut to maintain a consistent brand identity. Conducted audience research and competitor analysis to inform content direction and improve performance. Used social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Buffer) to schedule content and track key metrics. Applied knowledge of platform algorithms and trends to optimize reach, engagement, and growth. Developed content calendars to ensure consistent and strategic posting. Continuously learning and adapting to new tools, trends, and best practices in digital marketing.

Education

Master's in Marketing and Strategy of Organizations (MSO) at University of Yaounde II, Cameroon
June 1, 2018 - September 1, 2021
Bachelor's degree in Business Management and Administration at University of Yaounde II, Cameroon
September 1, 2015 - June 1, 2018

Qualifications

Social Media Marketing Certification I
January 11, 2030 - January 1, 2026
Social Media Marketing Certification II
January 11, 2030 - January 1, 2026
SEO Certification – HubSpot Academy
January 11, 2030 - January 1, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment