I am a bilingual Digital Strategist and Content Creator with 17 years of experience helping brands grow through data‑driven social media strategies, high‑performing content, and community engagement. With a strong background in regulated sectors such as health, education, and family wellness, I bring a deep understanding of how to create compliant, trustworthy, and conversion‑focused digital communication—an essential skill set for social media management in the financial services industry.I have built and managed online communities of more than 400,000 followers, led campaigns that reached 25+ million users, and developed digital products that generated 100,000+ sales and engaged 36,000+ families. My work combines strategic planning, storytelling, analytics, and performance optimization to consistently convert audiences into qualified leads.Fluent in English and Portuguese, I create culturally relevant content for diverse audiences and manage multi‑platform ecosystems across LinkedIn, Instagram, Facebook, TikTok, YouTube, and more. I am highly skilled with analytics tools (Google Analytics, Meta Business Suite, Hootsuite, and additional industry‑standard platforms), and I use insights to continually refine campaigns, improve engagement, and drive measurable growth.I thrive in remote environments, bringing strong organization, autonomy, and a proactive approach to communication and collaboration. I have a proven ability to translate complex topics into clear, engaging, and trustworthy content—whether educational, strategic, or conversion‑focused. With a track record of leading digital strategy, email marketing, SEO‑aligned content production, and cross‑functional collaboration, I am prepared to support financial planning brands in scaling their visibility, credibility, and lead‑generation results.
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