I am a bilingual Digital Strategist and Content Creator with 17 years of experience helping brands grow through data‑driven social media strategies, high‑performing content, and community engagement. With a strong background in regulated sectors such as health, education, and family wellness, I bring a deep understanding of how to create compliant, trustworthy, and conversion‑focused digital communication—an essential skill set for social media management in the financial services industry.I have built and managed online communities of more than 400,000 followers, led campaigns that reached 25+ million users, and developed digital products that generated 100,000+ sales and engaged 36,000+ families. My work combines strategic planning, storytelling, analytics, and performance optimization to consistently convert audiences into qualified leads.Fluent in English and Portuguese, I create culturally relevant content for diverse audiences and manage multi‑platform ecosystems across LinkedIn, Instagram, Facebook, TikTok, YouTube, and more. I am highly skilled with analytics tools (Google Analytics, Meta Business Suite, Hootsuite, and additional industry‑standard platforms), and I use insights to continually refine campaigns, improve engagement, and drive measurable growth.I thrive in remote environments, bringing strong organization, autonomy, and a proactive approach to communication and collaboration. I have a proven ability to translate complex topics into clear, engaging, and trustworthy content—whether educational, strategic, or conversion‑focused. With a track record of leading digital strategy, email marketing, SEO‑aligned content production, and cross‑functional collaboration, I am prepared to support financial planning brands in scaling their visibility, credibility, and lead‑generation results.

Milene Henriques

I am a bilingual Digital Strategist and Content Creator with 17 years of experience helping brands grow through data‑driven social media strategies, high‑performing content, and community engagement. With a strong background in regulated sectors such as health, education, and family wellness, I bring a deep understanding of how to create compliant, trustworthy, and conversion‑focused digital communication—an essential skill set for social media management in the financial services industry.I have built and managed online communities of more than 400,000 followers, led campaigns that reached 25+ million users, and developed digital products that generated 100,000+ sales and engaged 36,000+ families. My work combines strategic planning, storytelling, analytics, and performance optimization to consistently convert audiences into qualified leads.Fluent in English and Portuguese, I create culturally relevant content for diverse audiences and manage multi‑platform ecosystems across LinkedIn, Instagram, Facebook, TikTok, YouTube, and more. I am highly skilled with analytics tools (Google Analytics, Meta Business Suite, Hootsuite, and additional industry‑standard platforms), and I use insights to continually refine campaigns, improve engagement, and drive measurable growth.I thrive in remote environments, bringing strong organization, autonomy, and a proactive approach to communication and collaboration. I have a proven ability to translate complex topics into clear, engaging, and trustworthy content—whether educational, strategic, or conversion‑focused. With a track record of leading digital strategy, email marketing, SEO‑aligned content production, and cross‑functional collaboration, I am prepared to support financial planning brands in scaling their visibility, credibility, and lead‑generation results.

Available to hire

I am a bilingual Digital Strategist and Content Creator with 17 years of experience helping brands grow through data‑driven social media strategies, high‑performing content, and community engagement. With a strong background in regulated sectors such as health, education, and family wellness, I bring a deep understanding of how to create compliant, trustworthy, and conversion‑focused digital communication—an essential skill set for social media management in the financial services industry.I have built and managed online communities of more than 400,000 followers, led campaigns that reached 25+ million users, and developed digital products that generated 100,000+ sales and engaged 36,000+ families. My work combines strategic planning, storytelling, analytics, and performance optimization to consistently convert audiences into qualified leads.Fluent in English and Portuguese, I create culturally relevant content for diverse audiences and manage multi‑platform ecosystems across LinkedIn, Instagram, Facebook, TikTok, YouTube, and more. I am highly skilled with analytics tools (Google Analytics, Meta Business Suite, Hootsuite, and additional industry‑standard platforms), and I use insights to continually refine campaigns, improve engagement, and drive measurable growth.I thrive in remote environments, bringing strong organization, autonomy, and a proactive approach to communication and collaboration. I have a proven ability to translate complex topics into clear, engaging, and trustworthy content—whether educational, strategic, or conversion‑focused. With a track record of leading digital strategy, email marketing, SEO‑aligned content production, and cross‑functional collaboration, I am prepared to support financial planning brands in scaling their visibility, credibility, and lead‑generation results.

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Language

Portuguese
Fluent
English
Fluent
French
Advanced

Work Experience

Digital Content Creator & Nutrition Educator
January 1, 2018 - Present
Built and managed a robust social media presence, organically growing an audience to over 400,000 followers across multiple platforms. Developed and successfully launched 5+ online courses, achieving over 36,000 student enrollments and high completion rates. Created and curated 500+ educational content pieces, including articles, videos, infographics, and social media posts, driving significant audience engagement. Designed and executed targeted digital marketing campaigns that resulted in 40%+ year-over-year audience growth. Engaged 36,000+ families through digital programs focused on child nutrition, feeding behavior, and family wellness. Managed comprehensive email marketing campaigns with 25%+ open rates and 8%+ click-through rates. Collaborated with healthcare professionals and educators to develop evidence-based digital content, ensuring scientific accuracy and credibility. Positioned as a thought leader in maternal and child nutrition through consistent content publishing and st
Nutrition Consultant & Program Developer
January 1, 2015 - Present
Designed and implemented 15+ educational programs and digital initiatives for healthcare and family wellness sectors, focusing on behavior change. Developed a comprehensive curriculum for online courses, workshops, and educational resources covering nutrition, child feeding, and family health. Created engaging training materials and educational resources utilized by 100+ healthcare professionals for patient and client education. Conducted 50+ workshops and webinars, reaching over 2,000 participants and fostering community engagement. Translated complex nutrition science into accessible, engaging, and actionable content for diverse audiences, enhancing comprehension and application. Managed stakeholder relationships with health organizations, schools, and community groups to expand program reach and impact.
CMO - Chief Marketing Officer
January 1, 2021 - December 31, 2023
Partner responsible for advertising, marketing, and public relations at a startup. Assisted with strategies to increase the app's reach, especially through social media.
Volunteer at Canadian Healthcare/Community Organization
January 1, 2010 - January 1, 2018
Contributed to community nutrition education initiatives, applying expertise in a Canadian context. Supported family wellness programs, enhancing engagement and outreach within the local community.

Education

Add your educational history here.

Qualifications

Master's Degree in Nutrition / Health Sciences
January 1, 2011 - January 1, 2011
Bachelor of Science in Nutrition
January 1, 2008 - January 1, 2008
Postgraduate Specialization in Maternal and Child Nutrition
January 1, 2008 - January 1, 2008

Industry Experience

Healthcare, Education, Life Sciences, Media & Entertainment, Professional Services