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Amili

Available to hire

I’m a Creative Director and Filmmaker based in Berlin. I work across branding, commercials, and performance driven content.

About

I’m a Creative Director and Filmmaker based in Berlin.
I work across branding, commercials, and performance driven content.

I come from editing and storytelling, and that’s still my biggest strength. Every video I create is built around a clear narrative, rhythm, and message. Not just visuals for the sake of visuals, but content that actually keeps people watching and converts.

I’ve worked a lot in performance marketing, which strongly shapes how I approach creative work. I don’t separate creativity from marketing. I think in hooks, pacing, structure, and audience attention, whether it’s for ads, brand campaigns, or social content.

From concept and creative direction to filming and post production, I usually handle the full process myself. That allows me to move fast, stay consistent, and keep the story tight from start to finish.

I’ve worked with fashion, beauty, lifestyle, medicine and software brands but also on more performance focused projects where results matter.
My focus is always the same: strong storytelling with a clear marketing mindset behind it.

If you’re looking for someone who understands both creative vision and performance logic, we’ll probably get along well.

  • 9 years' experience
  • Joined January 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education

Work experience· 8 roles

Head of Design · Ex Machina GmbHMar 2024 – Oct 2024 · 8 mos

Created and implemented promotional strategies for artists. Conducted platform analytics to optimize ad performance. Created engaging content to strengthen brand visibility on social platforms.

Freelance Creative Director, Videographer, Short Form Editor · Viewz StudioMar 2024 – Oct 2024 · 8 mos

Created performance-driven ads and concepts that achieved measurable results. Analyzed the effectiveness of ads by evaluating hook rates, hold rates, and overall performance metrics. Delivered visually impactful ads tailored for client objectives, contributing to higher conversion rates. Collaborated with performance marketing teams to ensure alignment of visuals with campaign goals.

Creative Director / Videographer / Short Form Editor · Viewz StudioJul 2022 – Present · 4 yrs 5 mos

Provided creative direction, videography, and short-form video editing for campaigns, delivering visually impactful ads for Berlin-based brands.

Social Media Manager · Goldman Entertainment GmbHAug 2021 – Dec 2022 · 1 yr 5 mos
Creative Director, Videographer & Short Form Editor · Viewz StudioAug 2021 – Dec 2022 · 1 yr 5 mos
CEO & Founder · My Genie International UGOct 2020 – Feb 2022 · 1 yr 5 mos
Social Media Manager · Goldmann Entertainment GmbHApr 2020 – Jul 2022 · 2 yrs 4 mos
E-commerce Customer AdvisorOct 2017 – Mar 2020 · 2 yrs 6 mos

Education· 6

BA (Hons) in Music Management · Akademie Deutsche Pop, Bochum2017 – 2020
BA (Hons) in Music Business · SAE Institute, Bochum2021 – 2023
BA (Hons) in Music Management · Akademie Deutsche POP, Bochum2017 – 2020
BA (Hons) in Music Business · SAE Institute, Bochum2021 – 2023

Certifications and awards

BA (Hons) in Music Management2017 – 2020
BA (Hons) in Music Business2021 – 2023

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