Amili
I’m a Creative Director and Filmmaker based in Berlin. I work across branding, commercials, and performance driven content.
About
I’m a Creative Director and Filmmaker based in Berlin.
I work across branding, commercials, and performance driven content.
I come from editing and storytelling, and that’s still my biggest strength. Every video I create is built around a clear narrative, rhythm, and message. Not just visuals for the sake of visuals, but content that actually keeps people watching and converts.
I’ve worked a lot in performance marketing, which strongly shapes how I approach creative work. I don’t separate creativity from marketing. I think in hooks, pacing, structure, and audience attention, whether it’s for ads, brand campaigns, or social content.
From concept and creative direction to filming and post production, I usually handle the full process myself. That allows me to move fast, stay consistent, and keep the story tight from start to finish.
I’ve worked with fashion, beauty, lifestyle, medicine and software brands but also on more performance focused projects where results matter.
My focus is always the same: strong storytelling with a clear marketing mindset behind it.
If you’re looking for someone who understands both creative vision and performance logic, we’ll probably get along well.
- 9 years' experience
- Joined January 2026
Skills· 9
Languages
- GermanFluent
- EnglishAdvanced
- FrenchFluent
Industry experience
- Media & Entertainment
- Professional Services
- Education
Work experience· 8 roles
Created and implemented promotional strategies for artists. Conducted platform analytics to optimize ad performance. Created engaging content to strengthen brand visibility on social platforms.
Created performance-driven ads and concepts that achieved measurable results. Analyzed the effectiveness of ads by evaluating hook rates, hold rates, and overall performance metrics. Delivered visually impactful ads tailored for client objectives, contributing to higher conversion rates. Collaborated with performance marketing teams to ensure alignment of visuals with campaign goals.
Provided creative direction, videography, and short-form video editing for campaigns, delivering visually impactful ads for Berlin-based brands.
Education· 6
Certifications and awards
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