I’m a Creative Director and Filmmaker based in Berlin. I work across branding, commercials, and performance driven content. I come from editing and storytelling, and that’s still my biggest strength. Every video I create is built around a clear narrative, rhythm, and message. Not just visuals for the sake of visuals, but content that actually keeps people watching and converts. I’ve worked a lot in performance marketing, which strongly shapes how I approach creative work. I don’t separate creativity from marketing. I think in hooks, pacing, structure, and audience attention, whether it’s for ads, brand campaigns, or social content. From concept and creative direction to filming and post production, I usually handle the full process myself. That allows me to move fast, stay consistent, and keep the story tight from start to finish. I’ve worked with fashion, beauty, lifestyle, medicine and software brands but also on more performance focused projects where results matter. My focus is always the same: strong storytelling with a clear marketing mindset behind it. If you’re looking for someone who understands both creative vision and performance logic, we’ll probably get along well.

Amili

I’m a Creative Director and Filmmaker based in Berlin. I work across branding, commercials, and performance driven content. I come from editing and storytelling, and that’s still my biggest strength. Every video I create is built around a clear narrative, rhythm, and message. Not just visuals for the sake of visuals, but content that actually keeps people watching and converts. I’ve worked a lot in performance marketing, which strongly shapes how I approach creative work. I don’t separate creativity from marketing. I think in hooks, pacing, structure, and audience attention, whether it’s for ads, brand campaigns, or social content. From concept and creative direction to filming and post production, I usually handle the full process myself. That allows me to move fast, stay consistent, and keep the story tight from start to finish. I’ve worked with fashion, beauty, lifestyle, medicine and software brands but also on more performance focused projects where results matter. My focus is always the same: strong storytelling with a clear marketing mindset behind it. If you’re looking for someone who understands both creative vision and performance logic, we’ll probably get along well.

Available to hire

I’m a Creative Director and Filmmaker based in Berlin.
I work across branding, commercials, and performance driven content.

I come from editing and storytelling, and that’s still my biggest strength. Every video I create is built around a clear narrative, rhythm, and message. Not just visuals for the sake of visuals, but content that actually keeps people watching and converts.

I’ve worked a lot in performance marketing, which strongly shapes how I approach creative work. I don’t separate creativity from marketing. I think in hooks, pacing, structure, and audience attention, whether it’s for ads, brand campaigns, or social content.

From concept and creative direction to filming and post production, I usually handle the full process myself. That allows me to move fast, stay consistent, and keep the story tight from start to finish.

I’ve worked with fashion, beauty, lifestyle, medicine and software brands but also on more performance focused projects where results matter.
My focus is always the same: strong storytelling with a clear marketing mindset behind it.

If you’re looking for someone who understands both creative vision and performance logic, we’ll probably get along well.

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Language

German
Fluent
English
Advanced
French
Fluent

Work Experience

Creative Director, Videographer & Short Form Editor at Viewz Studio
August 1, 2021 - December 1, 2022
Created performance-driven ad creatives and concepts that achieved measurable results; analyzed the effectiveness of ads by evaluating hook rates, hold rates, and overall performance metrics; delivered visually impactful ads tailored to client objectives, contributing to higher conversion rates; collaborated with performance marketing teams to align visuals with campaign goals; notable project include DJoid achieving significant sales growth through targeted ads.
Social Media Manager at Goldmann Entertainment GmbH
April 1, 2020 - July 1, 2022
Conceptualized and implemented promotional strategies for artists; conducted platform analytics to optimize ad performance; created engaging content to strengthen brand visibility on social platforms.
CEO & Founder at My Genie International UG
October 1, 2020 - February 1, 2022
Led sales, marketing, and public relations initiatives; established and managed influencer partnerships to promote brand campaigns; oversaw the creation of innovative content and social media management.
Freelance Creative Director, Videographer, Short Form Editor at Viewz Studio
March 1, 2024 - October 1, 2024
Created performance-driven ads and concepts that achieved measurable results. Analyzed the effectiveness of ads by evaluating hook rates, hold rates, and overall performance metrics. Delivered visually impactful ads tailored for client objectives, contributing to higher conversion rates. Collaborated with performance marketing teams to ensure alignment of visuals with campaign goals.
Head of Design at Ex Machina GmbH
March 1, 2024 - October 1, 2024
Created and implemented promotional strategies for artists. Conducted platform analytics to optimize ad performance. Created engaging content to strengthen brand visibility on social platforms.
Creative Director / Videographer / Short Form Editor at Viewz Studio
July 1, 2022 - Present
Provided creative direction, videography, and short-form video editing for campaigns, delivering visually impactful ads for Berlin-based brands.
Social Media Manager at Goldman Entertainment GmbH
August 1, 2021 - December 1, 2022
Conceptualized and implemented promotional strategies for artists; conducted platform analytics to optimize ad performance; created engaging content to strengthen brand visibility on social platforms.
E-commerce Customer Advisor
October 1, 2017 - March 1, 2020
Supported online shoppers with product information and order assistance to enhance the customer experience.

Education

BA (Hons) in Music Management at Akademie Deutsche Pop, Bochum
October 1, 2017 - March 1, 2020
BA (Hons) in Music Business at SAE Institute, Bochum
October 1, 2021 - March 1, 2023
BA (Hons) in Music Management at Akademie Deutsche POP, Bochum
October 1, 2017 - March 1, 2020
BA (Hons) in Music Business at SAE Institute, Bochum
October 1, 2021 - March 1, 2023
BA (Hons) in Music Management at Akademie Deutsche POP, Bochum
October 1, 2017 - March 1, 2020
BA (Hons) in Music Business at SAE Institute, Bochum
October 1, 2021 - March 1, 2023

Qualifications

BA (Hons) in Music Management
October 1, 2017 - March 1, 2020
BA (Hons) in Music Business
October 1, 2021 - March 1, 2023

Industry Experience

Media & Entertainment, Professional Services, Education