GEMGAS

360 Visual identity; Concept creation, Logo, Visual Identity, Web design

What is GEMGAS?
GEMGAS is a geophysical research project taking place in a geothermal site in South Iceland. GEMGAS stands for Geo-Electrical Monitoring of H2S GAS sequestration; the ambition of GEMGAS research is to test and develop a range of geophysical methods that can be applied to the monitoring of underground gas mineralization. 💎 gemgasresearch.com

Design Brief & Objectives
The design brief covered an educational video to translate the complex research project into clear, accessible visual language for a broader audience, and a website that workd as a platform to share ideas and results regarding mapping minerals and monitoring H2S injection with geophysics.

Design solution
The project was designed together with our newly founded GGGB Studio. To understand the complex research project, we spent a day in the field in Iceland documenting the reasercher’s work.

/ Website - the hero image is a revolving 3D animation of a pyrite by Alv Peerz, inviting the viewer to explore the website and the video. I was responsible for the web design; the site aims to offer a pleasant user experience with integrated motion design and clear navigation providing all information quickly accessible.
The visual identity embraces airy, light and earthy aesthetics. It features a contemporary grotesk typeface and sharp visuals of the pyrite rock, softened with accent colors such as cold light pink and water blue.

/ Brand video - The video storyboard was designed, illustrated and animated by Alv Peerz. My responsibility were logo, graphics for the video cover and providing a color palette for the main visuals.