Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Irma (Mimi) Alas Castillo, a creative entertainment journalist, on-camera talent, and content producer with a track record of developing high-impact stories across music, beauty, fashion, and lifestyle. I specialize in building tailored content strategies that resonate with Gen Z and millennial audiences, weaving compelling narratives with authentic on-camera delivery and strong brand partnerships. Fluent in English and Spanish, I bring cultural nuance and global consumer insight to every project. I thrive in fast-paced environments, lead cross-functional teams, and deliver data-informed content that grows visibility and engagement across Instagram, TikTok, YouTube, and beyond.…Hi, I’m Irma (Mimi) Alas Castillo, a creative entertainment journalist, on-camera talent, and content producer with a track record of developing high-impact stories across music, beauty, fashion, and lifestyle. I specialize in building tailored content strategies that resonate with Gen Z and millennial audiences, weaving compelling narratives with authentic on-camera delivery and strong brand partnerships. Fluent in English and Spanish, I bring cultural nuance and global consumer insight to every project. I thrive in fast-paced environments, lead cross-functional teams, and deliver data-informed content that grows visibility and engagement across Instagram, TikTok, YouTube, and beyond.

Irma (Mimi) Alas Castillo





Hi, I’m Irma (Mimi) Alas Castillo, a creative entertainment journalist, on-camera talent, and content producer with a track record of developing high-impact stories across music, beauty, fashion, and lifestyle. I specialize in building tailored content strategies that resonate with Gen Z and millennial audiences, weaving compelling narratives with authentic on-camera delivery and strong brand partnerships. Fluent in English and Spanish, I bring cultural nuance and global consumer insight to every project. I thrive in fast-paced environments, lead cross-functional teams, and deliver data-informed content that grows visibility and engagement across Instagram, TikTok, YouTube, and beyond.…Hi, I’m Irma (Mimi) Alas Castillo, a creative entertainment journalist, on-camera talent, and content producer with a track record of developing high-impact stories across music, beauty, fashion, and lifestyle. I specialize in building tailored content strategies that resonate with Gen Z and millennial audiences, weaving compelling narratives with authentic on-camera delivery and strong brand partnerships. Fluent in English and Spanish, I bring cultural nuance and global consumer insight to every project. I thrive in fast-paced environments, lead cross-functional teams, and deliver data-informed content that grows visibility and engagement across Instagram, TikTok, YouTube, and beyond.

Available to hire

Hi, I’m Irma (Mimi) Alas Castillo, a creative entertainment journalist, on-camera talent, and content producer with a track record of developing high-impact stories across music, beauty, fashion, and lifestyle. I specialize in building tailored content strategies that resonate with Gen Z and millennial audiences, weaving compelling narratives with authentic on-camera delivery and strong brand partnerships.

Fluent in English and Spanish, I bring cultural nuance and global consumer insight to every project. I thrive in fast-paced environments, lead cross-functional teams, and deliver data-informed content that grows visibility and engagement across Instagram, TikTok, YouTube, and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

French

Beginner

Work Experience

Senior Content Manager & Producer at Tractenberg & Co.

October 1, 2024 - Present

Lead end-to-end content development from concept to on-camera execution, ensuring alignment with brand guidelines and KPIs. Manage content calendars across Instagram, TikTok, YouTube, and more; drive sophisticated social media strategies for beauty, lifestyle, and fashion clients; analyze analytics and produce actionable insights; oversee cross-functional collaboration and crisis communications planning with a focus on on-camera storytelling.

Remote Content Producer and Email Marketing Strategist at Riqueza Collective

September 1, 2024 - Present

On-camera talent in production of content aligned with current social media trends; collaborate on innovative UGC campaigns; oversee full UGC campaign lifecycle from ideation to execution; analyze performance metrics to refine and optimize strategies.

Digital Coordinator at Moonglow LLC

May 1, 2024 - September 30, 2024

Lead the creative development and production of engaging digital content with a primary focus on on-camera performances; manage ideation, filming, and post-production; contribute to brand growth by delivering high-quality on-camera content that strengthens brand messaging across platforms.

Latin Influencer Strategist and Content Creator at Audiomack

January 1, 2024 - Present

Conduct high-profile celebrity and artist interviews; develop and execute dynamic content strategies aimed at Latinx and Gen-Z audiences; lead content creation for Instagram and TikTok; serve as brand ambassador to foster organic growth and app usage.

STEP Producer - Internship at Univision

September 1, 2023 - December 31, 2023

On-camera talent and content creator for Univision’s Instagram and TikTok; produce SEO-optimized content; collaborate with editorial and production teams to maintain brand voice and audience reach; optimize content for engagement.

Remote Social Media Manager & Brand Partnerships at 10PM Curfew

February 1, 2021 - December 31, 2022

Led growth of the @makeup social media account, increasing followers 150% in 6 months; developed high-impact campaigns across Instagram and TikTok; led influencer partnerships and produced exclusive on-camera entertainment journalism content for brand alignment with Hollywood Life.

Remote Writer & Contributor at Naira NYC

December 1, 2019 - December 31, 2022

Conducted written interviews with female thought leaders; contributed thought leadership and in-depth pieces on beauty, culture, and empowerment; created engaging video and social content for Instagram and Reels to boost interaction and virality.

Copywriting Intern at Glamnetic

August 1, 2020 - October 31, 2020

Developed compelling copy for paid media campaigns and blogs; produced on-brand digital content and contributed to influencer outreach campaigns to drive brand awareness and conversions.