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I'm a results-driven marketing leader with 15+ years of experience spanning brand, content, thought leadership, digital marketing, and demand generation in healthcare and health tech. I've built programs that strengthen market positioning, elevate executive voices, and drive pipeline and revenue by aligning marketing with business goals and collaborating closely with sales. Most recently I directed Marketing & Communications at Performance Health Partners, launching enterprise thought leadership and influencer programs, mentoring 40+ C-suite leaders, and leading an award-winning social media program. I’ve led editorial teams—from Samsung Newsroom to Edelman Korea—creating high-impact content, optimizing SEO, and delivering measurable growth across blogs, social channels, and multi-channel campaigns.…I'm a results-driven marketing leader with 15+ years of experience spanning brand, content, thought leadership, digital marketing, and demand generation in healthcare and health tech. I've built programs that strengthen market positioning, elevate executive voices, and drive pipeline and revenue by aligning marketing with business goals and collaborating closely with sales. Most recently I directed Marketing & Communications at Performance Health Partners, launching enterprise thought leadership and influencer programs, mentoring 40+ C-suite leaders, and leading an award-winning social media program. I’ve led editorial teams—from Samsung Newsroom to Edelman Korea—creating high-impact content, optimizing SEO, and delivering measurable growth across blogs, social channels, and multi-channel campaigns.

Mimsie Ladner

Brand Strategist, Marketing Strategist, Content Strategist, +2

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I'm a results-driven marketing leader with 15+ years of experience spanning brand, content, thought leadership, digital marketing, and demand generation in healthcare and health tech. I've built programs that strengthen market positioning, elevate executive voices, and drive pipeline and revenue by aligning marketing with business goals and collaborating closely with sales. Most recently I directed Marketing & Communications at Performance Health Partners, launching enterprise thought leadership and influencer programs, mentoring 40+ C-suite leaders, and leading an award-winning social media program. I’ve led editorial teams—from Samsung Newsroom to Edelman Korea—creating high-impact content, optimizing SEO, and delivering measurable growth across blogs, social channels, and multi-channel campaigns.…I'm a results-driven marketing leader with 15+ years of experience spanning brand, content, thought leadership, digital marketing, and demand generation in healthcare and health tech. I've built programs that strengthen market positioning, elevate executive voices, and drive pipeline and revenue by aligning marketing with business goals and collaborating closely with sales. Most recently I directed Marketing & Communications at Performance Health Partners, launching enterprise thought leadership and influencer programs, mentoring 40+ C-suite leaders, and leading an award-winning social media program. I’ve led editorial teams—from Samsung Newsroom to Edelman Korea—creating high-impact content, optimizing SEO, and delivering measurable growth across blogs, social channels, and multi-channel campaigns.

Available to hire

I’m a results-driven marketing leader with 15+ years of experience spanning brand, content, thought leadership, digital marketing, and demand generation in healthcare and health tech. I’ve built programs that strengthen market positioning, elevate executive voices, and drive pipeline and revenue by aligning marketing with business goals and collaborating closely with sales.

Most recently I directed Marketing & Communications at Performance Health Partners, launching enterprise thought leadership and influencer programs, mentoring 40+ C-suite leaders, and leading an award-winning social media program. I’ve led editorial teams—from Samsung Newsroom to Edelman Korea—creating high-impact content, optimizing SEO, and delivering measurable growth across blogs, social channels, and multi-channel campaigns.

Skills

SEO

Copywriting

Brand Identity

Experience Level

SEO

Expert

Copywriting

Expert

Brand Identity

Expert

Work Experience

Director, Marketing & Communications at Performance Health Partners

January 1, 2021 - Present

Launched and led enterprise-wide thought leadership and influencer programs; partnered with 40+ C-suite leaders; co-led award-winning social media program; increased blog engagement 266% YoY through SEO-driven editorial planning; managed ad spend up to $250k; supervised a 4-person internal team and 7 contractor/agency partners; oversaw a $500k marketing budget.

Senior Digital Content Specialist at Ochsner Health

January 1, 2018 - January 1, 2021

Led Samsung Newsroom editorial direction; produced executive interviews, press releases, and on-site coverage of international product launches; managed a five-person editorial team; created digital content across blogs, social, and in-app channels; trained executives in media communications and crisis training; built content strategy that supported multi-brand initiatives.

Editorial Lead / Content Strategist at Edelman Korea

January 1, 2015 - January 1, 2018

Led brand journalism strategy for B2B and B2C clients; developed editorial frameworks and content approaches tailored to audience, voice, and business objectives; created and optimized digital content across blogs, social media, and in-app channels for major brands including Samsung, Pond’s, POSCO, and SunKist; led a five-person editorial team and provided executive media and crisis communications training.

Founder & Editor at Seoul Searching

January 1, 2011 - January 1, 2017

Founded and launched Seoul Searching, Korea’s leading English-language travel and culture blog for six consecutive years. Contributed 100+ travel and culture articles to major platforms including Time Out, Forbes, and HuffPost; authored Culture Trip Seoul section and supported in-language content strategy; managed social accounts for Seoul Metropolitan Government and other partners.