Mina Farhan
Hi, I'm Mina Farhan—a performance-driven Marketing Manager with hands-on experience in digital marketing, specializing in Meta Ads (Facebook & Instagram), Google Ads, and WhatsApp Marketing.
About
Hi, I’m Mina Farhan—a performance-driven Marketing Manager with hands-on experience in digital marketing, specializing in Meta Ads (Facebook & Instagram), Google Ads, and WhatsApp Marketing. I’ve planned, launched, and scaled lead generation and sales campaigns across multiple platforms to drive measurable ROI.
Based in Abu Dhabi, I manage social media strategies, content calendars, and engaging posts that boost brand visibility and follower growth. I monitor channels, respond to inquiries, and provide regular metrics reports to leadership to optimize campaigns and maintain customer satisfaction and brand loyalty.
- 4 years' experience
- Joined December 2025
Skills· 12
Languages
- EnglishFluent
- UrduAdvanced
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Real Estate & Construction
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Work experience· 8 roles
Created and managed Meta Ads campaigns targeting buyers and investors for mid-range real estate generating high qualified leads monthly. Launched highly targeted WhatsApp Click-to-Chat Ads integrated with CRM and automated responses, increasing lead conversion rate by 28%. Managed full-funnel Google Ads campaigns (Search + Display and Performance Max), optimizing keywords, ad groups, and landing pages to reduce cost-per-lead by 35%. Created landing pages through Bootstrap 5 and connected it to Google Sheet to form lead reports. Provided regular reports on social media metrics and campaign effectiveness to senior management.
Created and managed Meta Ads campaigns targeting buyers and investors for mid-range real estate, generating high-quality leads monthly. Launched highly targeted WhatsApp Click-To-Chat ads integrated with a CRM and automated responses, increasing lead conversion rate by 28%. Managed full-funnel Google Ads campaigns (Search, Display, Performance Max) and optimized keywords, ad groups, and landing pages to reduce cost-per-lead by 35%. Created landing pages using Bootstrap 5 and connected them to Google Sheets for lead reporting.
Developed and executed social media strategies that increased brand visibility and engagement. Managed content calendars and created engaging posts, resulting in follower growth and improved engagement rates. Monitored social media channels for customer feedback and responded to inquiries, improving customer satisfaction and brand loyalty. Provided regular reports on social media metrics and campaign effectiveness to senior management.
Education· 6
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