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Hi, I'm Mina Farhan—a performance-driven Marketing Manager with hands-on experience in digital marketing, specializing in Meta Ads (Facebook & Instagram), Google Ads, and WhatsApp Marketing. I've planned, launched, and scaled lead generation and sales campaigns across multiple platforms to drive measurable ROI. Based in Abu Dhabi, I manage social media strategies, content calendars, and engaging posts that boost brand visibility and follower growth. I monitor channels, respond to inquiries, and provide regular metrics reports to leadership to optimize campaigns and maintain customer satisfaction and brand loyalty.…Hi, I'm Mina Farhan—a performance-driven Marketing Manager with hands-on experience in digital marketing, specializing in Meta Ads (Facebook & Instagram), Google Ads, and WhatsApp Marketing. I've planned, launched, and scaled lead generation and sales campaigns across multiple platforms to drive measurable ROI. Based in Abu Dhabi, I manage social media strategies, content calendars, and engaging posts that boost brand visibility and follower growth. I monitor channels, respond to inquiries, and provide regular metrics reports to leadership to optimize campaigns and maintain customer satisfaction and brand loyalty.

Mina Farhan

Front-End Developer, Web Developer, Content Producer, +7

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Hi, I'm Mina Farhan—a performance-driven Marketing Manager with hands-on experience in digital marketing, specializing in Meta Ads (Facebook & Instagram), Google Ads, and WhatsApp Marketing. I've planned, launched, and scaled lead generation and sales campaigns across multiple platforms to drive measurable ROI. Based in Abu Dhabi, I manage social media strategies, content calendars, and engaging posts that boost brand visibility and follower growth. I monitor channels, respond to inquiries, and provide regular metrics reports to leadership to optimize campaigns and maintain customer satisfaction and brand loyalty.…Hi, I'm Mina Farhan—a performance-driven Marketing Manager with hands-on experience in digital marketing, specializing in Meta Ads (Facebook & Instagram), Google Ads, and WhatsApp Marketing. I've planned, launched, and scaled lead generation and sales campaigns across multiple platforms to drive measurable ROI. Based in Abu Dhabi, I manage social media strategies, content calendars, and engaging posts that boost brand visibility and follower growth. I monitor channels, respond to inquiries, and provide regular metrics reports to leadership to optimize campaigns and maintain customer satisfaction and brand loyalty.

Available to hire

Hi, I’m Mina Farhan—a performance-driven Marketing Manager with hands-on experience in digital marketing, specializing in Meta Ads (Facebook & Instagram), Google Ads, and WhatsApp Marketing. I’ve planned, launched, and scaled lead generation and sales campaigns across multiple platforms to drive measurable ROI.
Based in Abu Dhabi, I manage social media strategies, content calendars, and engaging posts that boost brand visibility and follower growth. I monitor channels, respond to inquiries, and provide regular metrics reports to leadership to optimize campaigns and maintain customer satisfaction and brand loyalty.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Advanced

Work Experience

Social Media Manager / Marketing Manager at Roya Real Estate

December 20, 2024 - April 20, 2025

Created and managed Meta Ads campaigns targeting buyers and investors for mid-range real estate generating high qualified leads monthly. Launched highly targeted WhatsApp Click-to-Chat Ads integrated with CRM and automated responses, increasing lead conversion rate by 28%. Managed full-funnel Google Ads campaigns (Search + Display and Performance Max), optimizing keywords, ad groups, and landing pages to reduce cost-per-lead by 35%. Created landing pages through Bootstrap 5 and connected it to Google Sheet to form lead reports. Provided regular reports on social media metrics and campaign effectiveness to senior management.

Senior Frontend Developer at Mauj Group

March 20, 2022 - November 20, 2022

Developed and maintained responsive web applications using Bootstrap 4, HTML, CSS, and JavaScript. Implemented frontend designs and translated wireframes into functional web interfaces. Integrated plugins like DataTable and ChartJS to enhance functionality and improve user experience. Optimized website performance through code optimization, image optimization, and caching techniques. Conducted cross-browser and device compatibility testing. Mentored and assisted junior developers. Projects included Learning Management System, Football website, Glitterups website, Modern Movers Website.

Assistant Frontend Developer at Cure MD

November 20, 2022 - February 20, 2023

Assisted frontend development tasks, collaborated with team to implement responsive interfaces, and contributed to project maintenance.

Social Media Specialist at Freelancer (Self-Employed)

January 1, 2024 - Present

Developed and executed social media strategies across Instagram, Facebook, LinkedIn, and WhatsApp; managed content calendars; monitored channels; provided regular metrics reports; collaborated with designers and copywriters to produce high-quality creatives.

Social Media Marketing Manager at Roya Real Estate, Abu Dhabi

December 1, 2024 - April 1, 2025

Created and managed Meta Ads campaigns targeting buyers and investors for mid-range real estate, generating high-quality leads monthly. Launched highly targeted WhatsApp Click-To-Chat ads integrated with a CRM and automated responses, increasing lead conversion rate by 28%. Managed full-funnel Google Ads campaigns (Search, Display, Performance Max) and optimized keywords, ad groups, and landing pages to reduce cost-per-lead by 35%. Created landing pages using Bootstrap 5 and connected them to Google Sheets for lead reporting.

Social Media Specialist at Self-Employed / Freelance

January 1, 2024 - Present

Developed and executed social media strategies that increased brand visibility and engagement. Managed content calendars and created engaging posts, resulting in follower growth and improved engagement rates. Monitored social media channels for customer feedback and responded to inquiries, improving customer satisfaction and brand loyalty. Provided regular reports on social media metrics and campaign effectiveness to senior management.

Frontend Developer at Mauj Group

March 1, 2022 - November 1, 2022

Developed responsive websites using Bootstrap 4, HTML, CSS, and JavaScript. Translated wireframes into functional web interfaces, integrated data tables and charts to enhance functionality, and optimized performance through code and image optimization and caching techniques. Implemented version control with Git, collaborated with designers and team members, and maintained code integrity.

Frontend Developer at Cure MD

May 1, 2021 - December 1, 2021

Developed and maintained front-end interfaces for Cure MD in Lahore using HTML, CSS, and JavaScript; built responsive pages and improved user experience; collaborated with back-end developers; applied accessibility and performance best practices.