MF

Mina Farhan

Available to hire

Hi, I'm Mina Farhan—a performance-driven Marketing Manager with hands-on experience in digital marketing, specializing in Meta Ads (Facebook & Instagram), Google Ads, and WhatsApp Marketing.

About

Hi, I’m Mina Farhan—a performance-driven Marketing Manager with hands-on experience in digital marketing, specializing in Meta Ads (Facebook & Instagram), Google Ads, and WhatsApp Marketing. I’ve planned, launched, and scaled lead generation and sales campaigns across multiple platforms to drive measurable ROI.
Based in Abu Dhabi, I manage social media strategies, content calendars, and engaging posts that boost brand visibility and follower growth. I monitor channels, respond to inquiries, and provide regular metrics reports to leadership to optimize campaigns and maintain customer satisfaction and brand loyalty.

  • 4 years' experience
  • Joined December 2025

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Real Estate & Construction

Work experience· 8 roles

Social Media Manager / Marketing Manager · Roya Real EstateDec 2024 – Apr 2025 · 5 mos

Created and managed Meta Ads campaigns targeting buyers and investors for mid-range real estate generating high qualified leads monthly. Launched highly targeted WhatsApp Click-to-Chat Ads integrated with CRM and automated responses, increasing lead conversion rate by 28%. Managed full-funnel Google Ads campaigns (Search + Display and Performance Max), optimizing keywords, ad groups, and landing pages to reduce cost-per-lead by 35%. Created landing pages through Bootstrap 5 and connected it to Google Sheet to form lead reports. Provided regular reports on social media metrics and campaign effectiveness to senior management.

Social Media Marketing Manager · Roya Real Estate, Abu DhabiDec 2024 – Apr 2025 · 5 mos

Created and managed Meta Ads campaigns targeting buyers and investors for mid-range real estate, generating high-quality leads monthly. Launched highly targeted WhatsApp Click-To-Chat ads integrated with a CRM and automated responses, increasing lead conversion rate by 28%. Managed full-funnel Google Ads campaigns (Search, Display, Performance Max) and optimized keywords, ad groups, and landing pages to reduce cost-per-lead by 35%. Created landing pages using Bootstrap 5 and connected them to Google Sheets for lead reporting.

Social Media Specialist · Self-Employed / FreelanceJan 2024 – Present · 2 yrs 11 mos

Developed and executed social media strategies that increased brand visibility and engagement. Managed content calendars and created engaging posts, resulting in follower growth and improved engagement rates. Monitored social media channels for customer feedback and responded to inquiries, improving customer satisfaction and brand loyalty. Provided regular reports on social media metrics and campaign effectiveness to senior management.

Social Media Specialist · Freelancer (Self-Employed)Jan 2024 – Present · 2 yrs 11 mos
Assistant Frontend Developer · Cure MDNov 2022 – Feb 2023 · 4 mos
Senior Frontend Developer · Mauj GroupMar 2022 – Nov 2022 · 9 mos
Frontend Developer · Mauj GroupMar 2022 – Nov 2022 · 9 mos
Frontend Developer · Cure MDMay 2021 – Dec 2021 · 8 mos

Education· 6

Bachelor of Computer Science · Punjab University2017 – 2020
FSc (Pre-engineering) · Jinnah Degree College For Women2016 – 2017
Bachelor of Computer Science · Punjab University2017 – 2020
FSC (Pre-engineering) · Jinnah Degree College For Women2016 – 2017

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