I’m Mina M. Bashir, a brand, packaging, and social media designer with 6+ years of professional experience creating visual systems for products, businesses, and campaigns. I specialize in brand identity, packaging and label design, social media campaigns, catalogs, brochures, company profiles, and print-ready commercial design. My work focuses on clear hierarchy, strong typography, consistent brand systems, and practical execution across digital and print. I also support projects with video editing, simple motion graphics, UI design, and AI-assisted visual production.…

Mina M. Bashir

I’m Mina M. Bashir, a brand, packaging, and social media designer with 6+ years of professional experience creating visual systems for products, businesses, and campaigns. I specialize in brand identity, packaging and label design, social media campaigns, catalogs, brochures, company profiles, and print-ready commercial design. My work focuses on clear hierarchy, strong typography, consistent brand systems, and practical execution across digital and print. I also support projects with video editing, simple motion graphics, UI design, and AI-assisted visual production.…

Available to hire

I’m Mina M. Bashir, a brand, packaging, and social media designer with 6+ years of professional experience creating visual systems for products, businesses, and campaigns.

I specialize in brand identity, packaging and label design, social media campaigns, catalogs, brochures, company profiles, and print-ready commercial design.

My work focuses on clear hierarchy, strong typography, consistent brand systems, and practical execution across digital and print. I also support projects with video editing, simple motion graphics, UI design, and AI-assisted visual production.

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Skills

Experience Level

Adobe Photoshop
Expert
Adobe InDesign
Expert
Adobe Illustrator
Expert
Branding
Expert
Leadership
Expert
Brand Identity
Expert
Adobe Premiere Pro
Expert
Social Media Design
Expert
Adobe XD
Intermediate
CapCut
Intermediate
Video Advert
Intermediate
UI
Intermediate
Product Design
Intermediate
AI Video
Intermediate
Blender
Intermediate
3D Design
Intermediate
Photo
Intermediate
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Language

Arabic
Fluent
English
Advanced
German
Beginner

Work Experience

Senior Graphic Designer (Brand & Visual Identity) at National Care Group
January 1, 2022 - Present
Led brand and visual identity execution across all design and video outputs, ensuring consistent brand standards across platforms and campaigns. Reviewed, refined, and approved designs and videos to maintain high creative quality and attention to detail before final delivery. Mentored and guided a team of 4 in-house creatives (designers and video editors), aligning workstreams and supporting skill growth. Established and improved creative workflows and internal guidelines to increase efficiency, clarity, and output quality. Integrated AI-assisted design tools into daily workflows to optimize production speed while preserving creative standards.
Graphic Designer at Soliter
January 1, 2019 - January 1, 2020
Created graphic designs and promotional materials for a furniture company.
Freelance Graphic Designer at Upwork, Fiverr, Khamsat, Mostaql, and other platforms
January 1, 2018 - Present
Provided freelance graphic design services, including branding, social media content, print materials, UI design, and other visual design work for clients through online freelance platforms.
Graphic Designer at El Motahida
January 1, 2017 - January 1, 2020
Created branding and visual materials for office furniture products, supporting product presentation, promotional campaigns, and consistent brand communication across digital and print applications.

Education

Bachelor of Business Management at Faculty of Commerce, Ain Shams University
December 20, 2016 - January 1, 2020

Qualifications

Foundations of UX Design Certificate from Google
January 1, 2022 - August 26, 2026
Start the UX Design Process Certificate from Google
January 1, 2022 - August 26, 2026
Fundamentals of Graphic Design Certificate from CalArts via Coursera
January 1, 2022 - August 26, 2026
The Language of Design Certificate from CalArts via Coursera
March 24, 2022 - April 15, 2022

Industry Experience

Healthcare, Consumer Goods, Retail, Software & Internet, Professional Services, Education, Media & Entertainment, Non-Profit Organization, Real Estate & Construction
    Oshopping App Launch Promo - Commercial Video Edit
    Edited a promotional launch video for the Oshopping application while working with Seven Cats. The video was created for the app’s launch event, with a focus on energetic pacing, visual sequencing, music synchronization, branded graphics, and presenting the product in a clear promotional format. This was a real commercial project produced for an actual product launch. VideoEditing CommercialVideo PromoVideo ProductLaunch AdobePremierePro advert videoeditor…
    Oshopping App Launch Promo - Commercial Video Edit
    Edited a promotional launch video for the Oshopping application while working with Seven Cats. The video was created for the app’s launch event, with a focus on energetic pacing, visual sequencing, music synchronization, branded graphics, and presenting the product in a clear promotional format. This was a real commercial project produced for an actual product launch. VideoEditing CommercialVideo PromoVideo ProductLaunch AdobePremierePro advert videoeditor…
    Internal Business Tool — Dashboard UI Design
    Designed and built the interface for an internal business tool used to bring multiple operational sections into one clear dashboard. The UI focuses on simple navigation, clear information hierarchy, reusable interface components, and an organized admin experience that makes the system easier to understand and use across different workflows. This was a real internal company project, combining UI design with practical product implementation. UIDesign DashboardDesign InternalTools ProductDesign WebApp webdesigner…
    Seven Cats — Corporate Flyer Design

    A multi-page flyer designed for Seven Cats E-Commerce Co. Ltd., presenting company information through a structured and professional editorial layout.

    The project combines branded typography, imagery, information hierarchy, diagrams, and consistent page styling to create a clear and informative piece suitable for commercial presentation and print.

    Role: Flyer Design, Editorial Layout & Visual Communication
    View full project: https://www.twine.net/signin

    National Wolf — Arabic Sportswear Catalog

    A sportswear catalog designed for National Wolf, combining editorial storytelling with product-focused presentation across multiple apparel collections.

    The project includes structured catalog layouts, cultural visual content, sportswear product presentation, typography, page hierarchy, and coordinated layouts for football, basketball, tennis, squash, and tracksuit designs.

    Role: Catalog Design, Editorial Layout & Product Presentation
    View full project: https://www.twine.net/signin

    Value — Social Media Campaign

    A cohesive social media campaign developed for Value, built around a consistent visual direction across multiple campaign posts.

    The project combines branded layouts, product and lifestyle imagery, clear information hierarchy, typography, and adaptable content structures to maintain a recognizable campaign identity across different messages and formats.

    Role: Social Media Design, Campaign Design & Art Direction
    View full project: https://www.twine.net/signin

    Maqadi Express — Brand Identity & Packaging

    A complete brand identity and packaging system created for Maqadi Express, covering the visual identity, packaging applications, product mockups, and social media templates.

    The project focuses on building a recognizable and consistent visual system that works across physical packaging and digital communication, with clear Arabic typography, practical brand applications, and production-ready design.

    Role: Brand Identity, Packaging Design & Visual Applications
    View full project: https://www.twine.net/signin