Hi, I’m Mina Zaharieva, a Creative Brand Marketing & Design Specialist with over 8 years of experience in digital marketing, visual communication, and brand strategy. I enjoy turning ideas into cohesive brands and campaigns that feel authentic and engaging. I design for web, social, and print, blending strong visuals with data-driven insights to drive growth. I’ve collaborated with teams across traditional and Web3/crypto industries, shaping brand identities, content, and omnichannel campaigns. I’m passionate about innovative design and effective storytelling that helps brands connect with audiences and communities.

Mina Zaharieva

Hi, I’m Mina Zaharieva, a Creative Brand Marketing & Design Specialist with over 8 years of experience in digital marketing, visual communication, and brand strategy. I enjoy turning ideas into cohesive brands and campaigns that feel authentic and engaging. I design for web, social, and print, blending strong visuals with data-driven insights to drive growth. I’ve collaborated with teams across traditional and Web3/crypto industries, shaping brand identities, content, and omnichannel campaigns. I’m passionate about innovative design and effective storytelling that helps brands connect with audiences and communities.

Available to hire

Hi, I’m Mina Zaharieva, a Creative Brand Marketing & Design Specialist with over 8 years of experience in digital marketing, visual communication, and brand strategy. I enjoy turning ideas into cohesive brands and campaigns that feel authentic and engaging. I design for web, social, and print, blending strong visuals with data-driven insights to drive growth.

I’ve collaborated with teams across traditional and Web3/crypto industries, shaping brand identities, content, and omnichannel campaigns. I’m passionate about innovative design and effective storytelling that helps brands connect with audiences and communities.

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Language

Bulgarian
Fluent
English
Advanced

Work Experience

Graphic Designer at Credefi
January 1, 2022 - Present
Designed company branding, catalogues, and web content and website renovation. Managed social media marketing and promotional materials. Conducted high-end interior and product photography for marketing campaigns.
Graphic Designer & Photographer at Mebelor LTD
January 1, 2022 - Present
Designed logos and branding materials, books, and print media. Worked on creative projects for different publishers and various design studios. Published 5 illustrated children's books.
Graphic Designer, Illustrator, Photographer at Freelance & Early Experience
January 1, 2013 - Present
Developed brand identity, advertising materials, and company presentations. Planned and executed omni-channel marketing campaigns and CRM automations (Salesforce, Pardot). Created content and visuals for digital campaigns and events. Managed internal and external communication strategies, trainings, event organisation and planning. Improved customer engagement and retention through targeted marketing initiatives.

Education

Master’s Degree in Art Management at Academy of music, dance and fine arts, Plovdiv, Bulgaria
January 1, 2015 - January 1, 2016
Bachelor’s Degree in Graphic Design and Photography at Academy of music, dance and fine arts, Plovdiv, Bulgaria
January 1, 2011 - January 1, 2015
High School Diploma at High School of Teaching Western Languages 'Zaharii Stoianov', Sliven, Bulgaria
January 1, 2006 - January 1, 2011

Qualifications

Marketing Master Class Certificate
January 11, 2030 - December 15, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Other