Minh Pham

Planned and updated content for social media (Facebook/Instagram) and website (WordPress), and planned/executed marketing campaigns, events, and workshops for different occasions. Worked with an SEO agency to improve webpage ranking using targeted keywords. Designed promotional assets such as standees, posters, and banners using Canva and Photoshop, ensuring consistency with brand guidelines. Collaborated with media partners, magazines, KOLs/influencers, and supported barter/PR partnership arrangements, while reporting monthly to the line manager.

Planned and executed weekly social media content calendars, ensuring posts aligned with brand guidelines. Managed and monitored guest/customer inquiries daily across platforms to improve satisfaction, and handled complaints by promptly responding and reporting for timely resolution. Managed website content using Drupal CMS, updating promotional offers, photography, and digital signage units on a regular monthly schedule. Created and curated content/visuals for the Accor Plus program, and developed targeted social media campaigns for brand and recruitment pages to improve reach and engagement. Collaborated with SEM/SEO agencies to optimize online advertising for better search rankings and to increase website traffic and visibility. Captured event photography on request and supported design of posters and promotional materials using Canva and Photoshop.