Mink Borwornsenee

Responsible for supporting the growth of a developing DTC energy drink brand’s online sales and brand awareness. Plan, launch, and optimise Google Ads and Meta campaigns to drive website sales and brand visibility. Develop and execute full-funnel strategies focused on customer acquisition and social media growth. Test and refine creatives, messaging, and offers to improve campaign performance. Build and manage audience targeting across prospecting and retargeting campaigns. Produce detailed monthly performance reports with insights and recommendations for internal and investor use. Analyse campaign data to inform ongoing strategy and identify growth opportunities.

Responsible for driving paid media strategy to deliver growth, leads, and ROI. Plan, launch, and scale Google & Meta Ads campaigns for B2B and B2C clients. Collaborate with clients to set strategy, KPIs, and growth targets. Analyze markets, competitors, and audiences to maximize performance. Deliver performance reports with strategic insights and next steps. Manage full campaign lifecycle from setup to scaling.

Led paid search accounts, analytics, and performance across large-scale campaigns. Planned, executed, and optimised Google Ads campaigns to deliver short- and long-term ROI. Generated actionable insights via analytics to improve CPA efficiency and revenue. Managed trafficking, optimization, and troubleshooting with a focus on efficiency and scalability. Reported on performance to clients and internal stakeholders; mentored junior team members; aligned with broader paid media strategy.