Experience in events management, social media marketing, content management, digital marketing covering PPC, AdWords, paid social, competitor website research or analysis and more across various industries. I also have experience in PPC and paid social strategy proposal for performance growth and international expansion within the European and North American market

Mink Borwornsenee

PRO

Experience in events management, social media marketing, content management, digital marketing covering PPC, AdWords, paid social, competitor website research or analysis and more across various industries. I also have experience in PPC and paid social strategy proposal for performance growth and international expansion within the European and North American market

Available to hire

Experience in events management, social media marketing, content management, digital marketing covering PPC, AdWords, paid social, competitor website research or analysis and more across various industries. I also have experience in PPC and paid social strategy proposal for performance growth and international expansion within the European and North American market

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Thai
Advanced

Work Experience

Paid Search Account Manager at Socialamp
June 1, 2023 - Present
Led paid search accounts, analytics, and performance across large-scale campaigns. Planned, executed, and optimised Google Ads campaigns to deliver short- and long-term ROI. Generated actionable insights via analytics to improve CPA efficiency and revenue. Managed trafficking, optimization, and troubleshooting with a focus on efficiency and scalability. Reported on performance to clients and internal stakeholders; mentored junior team members; aligned with broader paid media strategy.
Web Optimisation & Analytics Specialist at Moreosa
May 1, 2023 - September 10, 2025
Made website recommendations to improve user/website experience. Created proposals for site improvements, reviewed existing client sites, and produced monthly web optimisation analyses. Analyzed user journeys using tools such as Hotjar and Microsoft Clarity; created customer profiles; drafted best-practice site templates. Set up analytics tools (UA and GA4) and tracked relevant conversions to inform strategy and UX enhancements.
Search Ads Specialist at Ladder Digital
October 31, 2021 - September 10, 2025
Planned, optimised, implemented, and managed paid search and paid social campaigns for a variety of clients. Ensured PPC campaigns were up-to-date and optimised according to briefs and best-practice guidelines. Developed near- and long-term paid search strategies and campaigns; reviewed potential new clients. Collaborated with other departments to ensure landing pages were effectively optimised for conversions and ROI; monitored performance and reported to clients and internal stakeholders. Created and managed keyword research and bid management for clients.
Online Marketing Assistant at Hooked On Media
October 31, 2020 - September 10, 2025
Responsible for Google marketing activities (SEO, PPC, AdWords, etc.). Assisted in planning and optimising campaigns, reviewing client sites, and improving landing pages to maximise ROI; supported cross-channel marketing efforts and reporting.
Paid Media Specialist at Phoenix Marketing
October 1, 2024 - Present
Responsible for driving paid media strategy to deliver growth, leads, and ROI. Plan, launch, and scale Google & Meta Ads campaigns for B2B and B2C clients. Collaborate with clients to set strategy, KPIs, and growth targets. Analyze markets, competitors, and audiences to maximize performance. Deliver performance reports with strategic insights and next steps. Manage full campaign lifecycle from setup to scaling.
Paid Media Manager at We Are Onest
October 1, 2025 - April 1, 2026
Responsible for supporting the growth of a developing DTC energy drink brand’s online sales and brand awareness. Plan, launch, and optimise Google Ads and Meta campaigns to drive website sales and brand visibility. Develop and execute full-funnel strategies focused on customer acquisition and social media growth. Test and refine creatives, messaging, and offers to improve campaign performance. Build and manage audience targeting across prospecting and retargeting campaigns. Produce detailed monthly performance reports with insights and recommendations for internal and investor use. Analyse campaign data to inform ongoing strategy and identify growth opportunities.
Web Optimisation & Analytics Specialist at Moresoda
November 1, 2022 - May 1, 2023
Responsible for making website recommendations to improve user/website experience. Review client sites and deliver monthly improvement analysis. Analyse user journeys using tools such as Hotjar and Microsoft Clarity. Provide data-driven recommendations to improve UX and conversion rates. Draft best practice templates for website optimisation. Set up analytics tools (UA & GA4) and track key conversions. Run SEO audits and recommend improvements to developers.
Performance Marketing Executive at Complete Group
November 1, 2021 - December 31, 2022
Responsible for delivering performance across PPC, paid social, display, and remarketing. Analyse paid media accounts and develop structured execution plans. Plan, launch, and optimise campaigns across key marketing channels. Develop acquisition and retention strategies to drive growth. Deliver performance reports and insights to stakeholders. Monitor competitor activity and identify opportunities. Track and optimise campaigns against KPIs to improve performance.
PPC Specialist at Exposure Ninja
July 1, 2020 - July 1, 2021
Plan, implement, and manage paid search and paid social campaigns for multiple clients. Develop short- and long-term paid media strategies aligned with client goals. Conduct keyword research and manage bid strategies to maximise performance. Optimise campaigns and landing pages to improve conversion rates and ROI. Analyse campaign performance and deliver insights and reporting. Collaborate with cross-functional teams to ensure effective campaign execution.

Education

MSc Digital Marketing at Oxford Brookes University
September 1, 2018 - December 1, 2020
BA (Hons) Music, Theatre & Entertainment Management at Falmouth University
September 1, 2015 - May 1, 2018
MSc Digital Marketing at Oxford Brookes University
September 1, 2018 - December 1, 2020
BA (Hons) Music, Theatre & Entertainment Management at Falmouth University
September 1, 2015 - May 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Other, Media & Entertainment, Software & Internet, Professional Services, Retail