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Performance Marketing Specialist with 6+ years of experience converting ad dollars into actionable business growth. I excel at developing comprehensive, full-funnel paid media strategies on Google, Meta, TikTok, and LinkedIn – from campaign design and audience segmentation to conversion tracking and ROAS optimization. My experience includes staffing, IT outsourcing, eCommerce, and SaaS industries – providing me with a keen insight into what drives success in any market or industry. I have a proven track record of delivering 150%+ lead growth, Top 5 rankings for competitive keywords, and substantial ROAS improvements through aggressive testing and data-informed decision-making. What makes me unique is the blend: the data-driven skills of an IT professional, the strategic acumen of a performance marketer, and the executional rigor required in high-budget, multi-client environments. If you're seeking to scale paid media, optimize ROAS, or develop a comprehensive paid + organic growth engine – let's connect.…Performance Marketing Specialist with 6+ years of experience converting ad dollars into actionable business growth. I excel at developing comprehensive, full-funnel paid media strategies on Google, Meta, TikTok, and LinkedIn – from campaign design and audience segmentation to conversion tracking and ROAS optimization. My experience includes staffing, IT outsourcing, eCommerce, and SaaS industries – providing me with a keen insight into what drives success in any market or industry. I have a proven track record of delivering 150%+ lead growth, Top 5 rankings for competitive keywords, and substantial ROAS improvements through aggressive testing and data-informed decision-making. What makes me unique is the blend: the data-driven skills of an IT professional, the strategic acumen of a performance marketer, and the executional rigor required in high-budget, multi-client environments. If you're seeking to scale paid media, optimize ROAS, or develop a comprehensive paid + organic growth engine – let's connect.

Md. Minul Hasan

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Performance Marketing Specialist with 6+ years of experience converting ad dollars into actionable business growth. I excel at developing comprehensive, full-funnel paid media strategies on Google, Meta, TikTok, and LinkedIn – from campaign design and audience segmentation to conversion tracking and ROAS optimization. My experience includes staffing, IT outsourcing, eCommerce, and SaaS industries – providing me with a keen insight into what drives success in any market or industry. I have a proven track record of delivering 150%+ lead growth, Top 5 rankings for competitive keywords, and substantial ROAS improvements through aggressive testing and data-informed decision-making. What makes me unique is the blend: the data-driven skills of an IT professional, the strategic acumen of a performance marketer, and the executional rigor required in high-budget, multi-client environments. If you're seeking to scale paid media, optimize ROAS, or develop a comprehensive paid + organic growth engine – let's connect.…Performance Marketing Specialist with 6+ years of experience converting ad dollars into actionable business growth. I excel at developing comprehensive, full-funnel paid media strategies on Google, Meta, TikTok, and LinkedIn – from campaign design and audience segmentation to conversion tracking and ROAS optimization. My experience includes staffing, IT outsourcing, eCommerce, and SaaS industries – providing me with a keen insight into what drives success in any market or industry. I have a proven track record of delivering 150%+ lead growth, Top 5 rankings for competitive keywords, and substantial ROAS improvements through aggressive testing and data-informed decision-making. What makes me unique is the blend: the data-driven skills of an IT professional, the strategic acumen of a performance marketer, and the executional rigor required in high-budget, multi-client environments. If you're seeking to scale paid media, optimize ROAS, or develop a comprehensive paid + organic growth engine – let's connect.

Available to hire

Performance Marketing Specialist with 6+ years of experience converting ad dollars into actionable business growth. I excel at developing comprehensive, full-funnel paid media strategies on Google, Meta, TikTok, and LinkedIn – from campaign design and audience segmentation to conversion tracking and ROAS optimization.

My experience includes staffing, IT outsourcing, eCommerce, and SaaS industries – providing me with a keen insight into what drives success in any market or industry. I have a proven track record of delivering 150%+ lead growth, Top 5 rankings for competitive keywords, and substantial ROAS improvements through aggressive testing and data-informed decision-making.

What makes me unique is the blend: the data-driven skills of an IT professional, the strategic acumen of a performance marketer, and the executional rigor required in high-budget, multi-client environments.

If you’re seeking to scale paid media, optimize ROAS, or develop a comprehensive paid + organic growth engine – let’s connect.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

SEO & Digital Marketing Lead at Get Levrg

January 1, 2025 - Present

• Develop and execute SEO strategies for international clients, combining technical audits, on-page optimization, and off-page link building to improve organic visibility across search engines. • Perform technical SEO audits addressing crawlability, page speed, Core Web Vitals, and structured data implementation to ensure sites are fully optimized for both users and search engines. • Conduct keyword research and competitive gap analysis, identifying ranking opportunities across target markets in the USA, Australia, UK, and Canada. • Manage full-funnel paid media campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, and Pinterest — supporting integrated organic and paid search strategies for clients. • Design and optimize audience targeting, retargeting, and lookalike campaigns while continuously testing ad creatives and landing pages to improve CTR and conversion rates. • Monitor and report on SEO and campaign KPIs — including keyword rankings, organic traffic, CTR, CPC, and ROAS — using GA4, Google Search Console, and platform-native dashboards.

Senior SEO & Digital Marketing Executive at Walton Digi-Tech Industries Limited

April 1, 2023 - December 1, 2024

• Led end-to-end SEO optimization for POS and HRMS software products, achieving Top 5 Google rankings for 20+ competitive software keywords — driving a significant increase in qualified organic leads. • Built 250+ quality backlinks through strategic outreach and content partnerships, increasing domain authority by 50% and establishing long-term brand authority in the SaaS space. • Implemented structured data, schema markup, and technical fixes to improve AI-readability, search visibility, and overall site performance. • Launched and managed paid media campaigns on Google, Facebook, and LinkedIn Ads — generating a 28% increase in leads for POS software and 35% for HRMS software. • Delivered integrated cross-channel traffic strategies combining SEO and paid campaigns to maximize reach and conversion at every funnel stage.

Senior SEO Specialist at Combined Insurance Group Ltd.

January 1, 2022 - March 1, 2023

• Led keyword research targeting high-intent US insurance queries, resulting in measurable organic traffic growth across key product categories. • Optimized on-page SEO across 12+ insurance product pages — including Auto, Life, and Commercial Insurance — improving rankings and user engagement. • Performed regular technical SEO audits resolving Core Web Vitals issues, crawl errors, and mobile usability problems identified via Screaming Frog and Google Search Console. • Implemented schema markup (FAQ Page, Local Business) to enhance SERP visibility and earn rich snippets in search results. • Built a white-hat backlink portfolio through targeted outreach and insurance directory submissions, improving domain authority over time. • Reported on performance KPIs weekly using Google Analytics and Google Search Console, providing actionable insights to the team.

Digital Marketing Executive at Standard Group

February 1, 2020 - December 1, 2021

• Planned and executed over 15 data-driven SEO and PPC campaigns, boosting website traffic by 60%. • Led SEO, PPC, and social media strategies to grow online presence and engagement for two major fashion brands: RISE and MOMËNTS. • Managed paid advertising Facebook and Instagram, optimizing campaigns to maximize ROI. • Oversaw content creation and brand messaging to ensure consistent communication across digital channels. • Conducted market and competitor research to identify growth opportunities and shape marketing strategies.

Digital Marketing Executive at Technosoft Informatics Ltd.

September 1, 2019 - January 1, 2020

• Led digital marketing and SEO for OnlyMCQ App, improving online visibility through website design and optimization. • Managed social media pages and campaigns to increase brand awareness and engagement. • Executed PPC and content marketing to generate leads and drive conversions. • Managed B2B sales and digital marketing campaigns for TCard and POS software. • Delivered product demos, negotiated deals, and maintained strong client relationships.

Education

M.Sc. in Information Technology at Institute of Information Technology, Jahangirnagar University (IIT-JU)

January 1, 2021 - January 1, 2022

B.Sc. in Computer Science and Engineering at Daffodil International University

January 1, 2015 - January 1, 2019