Nil Miray TANATAR

Conducted UX research and survey analysis to define improvement actions based on data trends. Designed and implemented customer and employee experience improvements in oil and gas services. Reduced complaints and improved satisfaction by refining digital touchpoints. Led workshops and collaborated with product/IT teams to align interfaces with user needs. Translated analytical insights into concrete design outcomes and operational improvements.

Designed end-to-end UX/UI for a B2C mobile app in hydroponic farming and retail delivery. Conducted user research, competitive benchmarking, and usability testing to guide design decisions. Built low-to high-fidelity wireframes and prototypes in Figma for iterative validation. Created sticker labels and product packaging for B2B and B2C markets. Ensured accessibility, engagement, and brand clarity across digital and physical experiences.

Led UX and service design for B2B platforms and onboarding experiences. Spearheaded digital self-service portal enhancements based on UX metrics and testing. Acted as CX lead in an agile squad of over 12 members, delivering high-impact journey redesigns. Defined onboarding/support journeys for SMEs; enhanced accessibility and navigation across touchpoints. Created end-to-end user flows, wireframes, and clickable prototypes using Figma. Conducted usability testing and NPS/CSAT analysis to prioritize actionable improvements. Facilitated cross-departmental design thinking workshops to align technical and business goals.