Available to hire
Hello! I’m Mireille, a Marketing and Social Media Specialist with a passion for turning data-driven insights into compelling campaigns. In my role at Moco Museum Amsterdam, I review briefs, create content, manage campaigns, manage TikTok, track influencer partnerships, and collaborate with cross-functional teams to boost traffic and ticket sales.
I enjoy crafting brand narratives, developing content pillars, and staying on top of industry trends to improve results and processes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Intermediate
Language
Dutch
Beginner
English
Fluent
Indonesian
Fluent
Work Experience
Junior Marketing Specialist at Moco Museum Amsterdam
May 1, 2025 - May 1, 2025Reviewed and supported campaign briefs, ensuring completeness for monitoring, reporting, and invoicing. Developed and launched META and TikTok ad videos, optimising SEO to increase click-through rates. Tracked influencer partnerships across multiple locations (700k+ monthly reach), strengthening global collaborations. Collaborated with digital marketing and cross-functional teams to implement high-performing campaigns, boosting website traffic and ticket sales. Supported website content updates on WordPress, ensuring optimized user experience and compliance with digital governance. Monitored industry trends and campaign performance, identifying opportunities to improve results and operational processes. Led end-to-end production of marketing content, maintaining brand consistency and high-quality standards. Liaised with LR and influencer agencies to improve communication and accelerate campaign execution.
Social Media Intern at Moco Museum Amsterdam
February 1, 2025 - February 1, 2025Drove a 30K increase in social media engagement through data-driven content optimization, creative copywriting, and targeted storytelling. Managed Instagram and TikTok platforms, achieving 5K follower growth and 1M-2M+ profile visibility monthly, while tracking engagement metrics and campaign performance. Conducted competitor benchmarking, audience analysis, and content performance evaluation to inform strategy and optimize campaigns. Developed and implemented a content pillar framework defining brand narratives, content categories, and tone of voice, aligned with measurable objectives. Created and launched social ads on Instagram and TikTok, generating 1,000+ ticket sales per campaign while monitoring conversion rates and website traffic.
Social Media and Multimedia Intern at Goos Design Agency
July 1, 2011 - July 1, 2011Assisted in U2U social media content creation and copywriting on LinkedIn and Instagram showcasing client projects and results for NS, JNF, Gemeente Netherlands, Wareem, and Netherlands Health care, driving visibility and engagement. Generated 50K webinar sign-ups by creating videos that showcased key insights, promoted content, and leveraged creative storytelling. Managed and directed content creation across websites and social media. Updated website content using HubSpot CMS, ensuring timely publication, optimized user experience, and consistent brand messaging.
Education
Bachelor of Science at Erasmus University Rotterdam
August 1, 2022 - July 1, 2025Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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