I'm Elmira M., a Toronto-based SEO professional with over 7 years of experience driving organic growth across Tier-1 markets. I specialize in product- and content-driven SEO, combining keyword research, structured content optimization, and technical SEO to boost visibility and engagement. From multilingual architectures to GEO/AI-focused content strategies, I’ve delivered impressive results and collaborated cross-functionally to align product, content, and SEO for sustainable growth. My approach emphasizes measurable impact, stakeholder alignment, and continuous learning to stay ahead in fast-changing markets.

Elmira M.

I'm Elmira M., a Toronto-based SEO professional with over 7 years of experience driving organic growth across Tier-1 markets. I specialize in product- and content-driven SEO, combining keyword research, structured content optimization, and technical SEO to boost visibility and engagement. From multilingual architectures to GEO/AI-focused content strategies, I’ve delivered impressive results and collaborated cross-functionally to align product, content, and SEO for sustainable growth. My approach emphasizes measurable impact, stakeholder alignment, and continuous learning to stay ahead in fast-changing markets.

Available to hire

I’m Elmira M., a Toronto-based SEO professional with over 7 years of experience driving organic growth across Tier-1 markets. I specialize in product- and content-driven SEO, combining keyword research, structured content optimization, and technical SEO to boost visibility and engagement.

From multilingual architectures to GEO/AI-focused content strategies, I’ve delivered impressive results and collaborated cross-functionally to align product, content, and SEO for sustainable growth. My approach emphasizes measurable impact, stakeholder alignment, and continuous learning to stay ahead in fast-changing markets.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
Ukrainian
Fluent

Work Experience

Organic Growth Team Lead (Product SEO Manager) at Genesis Tech
February 7, 2022 - March 30, 2026
Designed and implemented a content-driven SEO strategy that increased organic traffic by 10-fold in the first six months and up to 50-fold during peak season. Led the creation of a new site’s commercial section, scaling organic traffic from zero to 30,000 monthly visits. Conducted research and developed a strategy with new content formats that improved brand reputation in SERP and increased positive brand mentions to 70–80%. Developed and implemented a GEO & AEO strategy, optimizing and expanding content to improve visibility in AI-search, achieving #2 Share of Voice in the niche. Initiated and conducted in-depth analysis of negative user feedback using product and SEO research methods, identifying key pain points and providing actionable insights that improved product experience and strengthened SERP reputation.
SEO Specialist at RankUp SEO Agency
August 1, 2021 - December 1, 2021
Increased organic traffic by 84% and estimated traffic by 69% in 4 months by optimizing content for Featured Snippets / Position Zero. Developed and implemented SEO strategies across SaaS, IT services, wellness & beauty, betting, crypto & fintech, and e-commerce (marketplace) projects. Planned and coordinated sprint cycles, presented project results, and communicated insights to clients. Evaluated technical SEO performance; devised and implemented link-building strategies. Sourced, coordinated, and managed freelancers and content writers to support scalable content delivery.
SEO Specialist at Traffic Kitchen
April 1, 2020 - June 1, 2021
Launched 2 new web projects, including full semantic site architecture and technical SEO. Managed and monitored a network of up to 50 websites, analyzing performance and identifying optimization opportunities to drive organic growth. Researched, analyzed, and prioritized new site opportunities by evaluating keywords, search trends, competitors, and audience needs. Collaborated with cross-functional teams to launch new websites and deliver implementations on schedule. Designed, standardized, and streamlined technical, On-, and Off-page SEO workflows to improve optimization efficiency across a multi-site network and the team. Implemented CRO and UX decisions that significantly increased profitability and were scaled across the team.

Education

Master's degree in Economic cybernetics at Donetsk National University
January 1, 2009 - January 1, 2014

Qualifications

Basics of AI – Academyocean
January 1, 2026 - April 23, 2026
AI Visibility Essentials – Semrush
January 1, 2025 - April 23, 2026
Fundamentals of GEO – Muck Rack course
January 1, 2025 - April 23, 2026
Tech SEO Pro course – Marketingsyrup Academy
January 1, 2025 - April 23, 2026
Product Manager Bootcamp (I level), Product Mindset Bootcamp (II level) – Asta Academy
January 1, 2024 - April 23, 2026
Front-end for beginners – Web Academy
January 1, 2019 - April 23, 2026
Product SEO – Projector School (Kyiv)
January 1, 2019 - April 23, 2026
Technical Website Optimisation Course – Deep in Tech SEO
January 1, 2019 - April 23, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education