Available to hire
I’m Elmira M., a Toronto-based SEO professional with over 7 years of experience driving organic growth across Tier-1 markets. I specialize in product- and content-driven SEO, combining keyword research, structured content optimization, and technical SEO to boost visibility and engagement.
From multilingual architectures to GEO/AI-focused content strategies, I’ve delivered impressive results and collaborated cross-functionally to align product, content, and SEO for sustainable growth. My approach emphasizes measurable impact, stakeholder alignment, and continuous learning to stay ahead in fast-changing markets.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Ukrainian
Fluent
Work Experience
Organic Growth Team Lead (Product SEO Manager) at Genesis Tech
February 7, 2022 - March 30, 2026Designed and implemented a content-driven SEO strategy that increased organic traffic by 10-fold in the first six months and up to 50-fold during peak season. Led the creation of a new site’s commercial section, scaling organic traffic from zero to 30,000 monthly visits. Conducted research and developed a strategy with new content formats that improved brand reputation in SERP and increased positive brand mentions to 70–80%. Developed and implemented a GEO & AEO strategy, optimizing and expanding content to improve visibility in AI-search, achieving #2 Share of Voice in the niche. Initiated and conducted in-depth analysis of negative user feedback using product and SEO research methods, identifying key pain points and providing actionable insights that improved product experience and strengthened SERP reputation.
SEO Specialist at RankUp SEO Agency
August 1, 2021 - December 1, 2021Increased organic traffic by 84% and estimated traffic by 69% in 4 months by optimizing content for Featured Snippets / Position Zero. Developed and implemented SEO strategies across SaaS, IT services, wellness & beauty, betting, crypto & fintech, and e-commerce (marketplace) projects. Planned and coordinated sprint cycles, presented project results, and communicated insights to clients. Evaluated technical SEO performance; devised and implemented link-building strategies. Sourced, coordinated, and managed freelancers and content writers to support scalable content delivery.
SEO Specialist at Traffic Kitchen
April 1, 2020 - June 1, 2021Launched 2 new web projects, including full semantic site architecture and technical SEO. Managed and monitored a network of up to 50 websites, analyzing performance and identifying optimization opportunities to drive organic growth. Researched, analyzed, and prioritized new site opportunities by evaluating keywords, search trends, competitors, and audience needs. Collaborated with cross-functional teams to launch new websites and deliver implementations on schedule. Designed, standardized, and streamlined technical, On-, and Off-page SEO workflows to improve optimization efficiency across a multi-site network and the team. Implemented CRO and UX decisions that significantly increased profitability and were scaled across the team.
Education
Master's degree in Economic cybernetics at Donetsk National University
January 1, 2009 - January 1, 2014Qualifications
Basics of AI – Academyocean
January 1, 2026 - April 23, 2026AI Visibility Essentials – Semrush
January 1, 2025 - April 23, 2026Fundamentals of GEO – Muck Rack course
January 1, 2025 - April 23, 2026Tech SEO Pro course – Marketingsyrup Academy
January 1, 2025 - April 23, 2026Product Manager Bootcamp (I level), Product Mindset Bootcamp (II level) – Asta Academy
January 1, 2024 - April 23, 2026Front-end for beginners – Web Academy
January 1, 2019 - April 23, 2026Product SEO – Projector School (Kyiv)
January 1, 2019 - April 23, 2026Technical Website Optimisation Course – Deep in Tech SEO
January 1, 2019 - April 23, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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