Mirko Buccianti
I’m Mirko Buccianti, a Fractional Collection Merchandising Manager with 15+ years of hands-on experience in fashion and luxury—spanning leather goods, footwear and ready-to-wear.
About
I’m Mirko Buccianti, a Fractional Collection Merchandising Manager with 15+ years of hands-on experience in fashion and luxury—spanning leather goods, footwear and ready-to-wear. I excel at turning data into decisions, leading data-driven assortment, pricing and market performance on a worldwide scale. I’m skilled at guiding cross-functional teams and delivering measurable business results, and I’m currently available for fractional engagements.
Over my career I’ve steered merchandising for iconic houses including Thom Browne, Bally, Furla, Brunello Cucinelli and Gucci, driving SKU efficiency, margin improvements and strategic pricing. I also share knowledge through lectures and course work for Digital Fashion Academy and IED/IIFM Milan, and I’m involved in advisory projects like AI-based planning tools. Based in Milan, I collaborate with brands worldwide to optimize collections and go-to-market strategies.
- 14 years' experience
- Joined December 2025
Skills· 12
Languages
- ItalianFluent
- EnglishAdvanced
- FrenchBeginner
- GermanBeginner
Industry experience
- Retail
- Manufacturing
- Consumer Goods
- Professional Services
- Other
- Wholesale & Distribution
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Work experience· 7 roles
Fractional Manager for fashion and luxury brands, with active participation in industry events and panels in the fashion and luxury sector. Business development and commercial positioning support for a Milan-based Italian leather goods company. External consultant with a software company for the development of an AI-based planning tool. Currently developing a collection merchandising advisory engagement for a fashion brand — assortment strategy and SKU rationalization across retail and wholesale. Deliver lectures and develop course content for Digital Fashion Academy; faculty roles for Fashion Buying at IIFM Milan (June-July 2026) and for the Master's Program in Fashion Merchandising and Buying at IED Milan (intake starting November 2026).
Lead Footwear and Leather goods Merchandising team for Men and Women; defined collection brief guidelines, streamlined SKU portfolio, and worked with regional leadership and internal stakeholders; drove pricing strategies across key currencies; identified must-have items for Retail and Wholesale; delivered collection presentations; oversaw allocation and sell-through monitoring; prepared and delivered technical trainings.
Leader of Men’s Accessories Merchandising (bags, wallets, belts) across full-price and outlet; defined collection briefs, optimized SKU efficiency (-30%), improved profitability (+20% marginality); conducted Sell-In/Sell-Out analysis; set strategic pricing and benchmarked against competitors; developed collection overview with Style and Product Development; launched new styles driving significant revenue; produced production forecasts and provided showroom/store guidance.
Education
Certifications and awards· 7
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