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I'm Mirko Focaccia, a digital marketing and social media professional with a Master’s in Marketing Management from Bocconi University. I specialize in content strategy, social media management, and brand communication across FMCG and hospitality industries. I have hands-on experience with editorial planning, KPI monitoring, audience engagement, and multi-platform campaigns, including direct responsibility for Instagram content management and social media projects in international environments.…I'm Mirko Focaccia, a digital marketing and social media professional with a Master’s in Marketing Management from Bocconi University. I specialize in content strategy, social media management, and brand communication across FMCG and hospitality industries. I have hands-on experience with editorial planning, KPI monitoring, audience engagement, and multi-platform campaigns, including direct responsibility for Instagram content management and social media projects in international environments.

Mirko Focaccia

Social Media Manager, Content Creator, Brand Strategist, +3

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I'm Mirko Focaccia, a digital marketing and social media professional with a Master’s in Marketing Management from Bocconi University. I specialize in content strategy, social media management, and brand communication across FMCG and hospitality industries. I have hands-on experience with editorial planning, KPI monitoring, audience engagement, and multi-platform campaigns, including direct responsibility for Instagram content management and social media projects in international environments.…I'm Mirko Focaccia, a digital marketing and social media professional with a Master’s in Marketing Management from Bocconi University. I specialize in content strategy, social media management, and brand communication across FMCG and hospitality industries. I have hands-on experience with editorial planning, KPI monitoring, audience engagement, and multi-platform campaigns, including direct responsibility for Instagram content management and social media projects in international environments.

Available to hire

I’m Mirko Focaccia, a digital marketing and social media professional with a Master’s in Marketing Management from Bocconi University. I specialize in content strategy, social media management, and brand communication across FMCG and hospitality industries.

I have hands-on experience with editorial planning, KPI monitoring, audience engagement, and multi-platform campaigns, including direct responsibility for Instagram content management and social media projects in international environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

French

Intermediate

Work Experience

Brand Manager Assistant at Henkel

March 1, 2025 - March 1, 2026

Key supporting role in the Italian launch of Loctite Super Attak All Plastics, contributing to NPI execution, packaging activities, internal and customer presentations, and the execution of a branded Temporary Store. Involved in the Loctite Super Attak – Porsche Motorsport brand partnership with responsibilities across consumer promotions, display materials, and brand presence at kickoff, customer events, and consumer-facing activations. Managed Pritt’s editorial calendar and social media presence, coordinating content strategy, copywriting, posting plans, and campaign execution for the Global Social Pilot project, where Italy achieved the highest target reach percentage among participating countries. Analyzed brand performance and KPIs to support pricing strategy, promotions, and portfolio decisions; contributed to product management and NPI activities, including packaging development, artworks, POS materials, and in-store demo activations. Owned the creative concept and motorspor

Marketing Trainee at Marriott International

April 1, 2024 - September 1, 2024

Supported digital marketing and promotional activities, developing marketing materials for four Marriott luxury hotels. Coordinated photoshoots, digital content creation, and social media storytelling initiatives to enhance brand visibility and audience engagement across online channels. Managed social media campaigns and conducted competitor analysis, contributing to a high-performing digital storytelling campaign for El Patio del Gaucho by Javier Zanetti, increasing brand awareness and online engagement.